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SEMA Report: The Upside of the Industry Downturn

As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to race ahead with a new course for the specialty-equipment market or fall behind with the old status quo. In a recent SEMA webinar, "The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market," moderator John Waraniak, SEMA vice president of vehicle technology, urges members to focus on the upside of the industry’s downturn.

Essential TPMS Information for Tire Professionals

Kevin Rohlwing, senior vice president of training for TIA, will present a SEMA webinar summarizing TPMS technology currently used on foreign and domestic vehicles and the latest relearn principles.

SEMA Show Program Connects Exhibitors With Enthusiast Pulse

For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

See how enthusiasts and social media combined to deliver trends and new-product info to the masses.

Use SEMA Buying Power to Save Big on Shipping and Freight

SEMA members looking secure substantial discounts on inbound and outbound deliveries can now sign up for the SEMA Freight-Savings Program online at

Six Steps to Hiring the Right Person for the Job

This series of SEMA News articles is aimed at developing Best Practices through knowledge, motivation and skills. “Hiring Right” covers methods for finding and retaining the best people for your business.

FTC Cracks Down on Companies Using Bogus Online Endorsers

The Federal Trade Commission plans to come after businesses using bloggers and others in social media to endorse products and services. As of December 1, it will consider hauling flagrant users of cloaked endorsers into court.

Polk to Honor Industry's Best Inventory Managers

Polk is accepting submissions for its 6th Annual Inventory Efficiency Award, presented to one manufacturer and one distributor/retailer each year for outstanding process improvements relative to inventory efficiency.

How Google AdWords Lead to Real Results for Your Site

Tools for Internet marketing are indispensible in today’s electronically connected world, and Google AdWords are near the top of the list for driving traffic to websites.

Turn Objections Into Opportunity and Close More Sales

Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections will often determine whether you close the sale or lose it.

Manufacturers Reps Still Best Way to Enter Market, Says MRC Industry Speaker

The Manufacturers' Rep Council conducted its 2009/2010 Long-Range Planning meeting in September and utilized the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to determine the council's direction instead of its traditional brainstorming approach. Guest speaker Bryan Shirley, president and CEO of the Manufacturers' Agents National Association (MANA), also outlined the 10 largest challenges facing the manufacturers' rep industry today.
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