I am honored to be one of the candidates nominated to run for the first-ever Services category seat on the SEMA Board of Directors, and pledge to serve the industry to the best of my ability. I feel that my widespread experience, unbridled enthusiasm and genuine desire to contribute to our industry’s growth can be assets to the SEMA membership.
My industry involvement goes back to 1968, when I attended the SEMA Show at Dodger Stadium as part-owner of a speed shop, while also employed by the Hollywood Citizen-News/Valley Times newspapers. From there I went to work for NHRA as the editor of their newsweekly, National Dragster. This gave me the opportunity to travel the country and meet a wide cross-section of the industry. In 1974 I struck out on my own and formed what is now Holland Communications, Inc., an advertising and public relations agency specializing in the performance industry. We joined SEMA in 1975, and have since been part of an ever-evolving media/technology landscape.
In the course of my business career I’ve had the privilege of working with many fine companies in the manufacturing, distributing, sales and media sectors of the aftermarket. I believe this background to be an asset in the ability to make balanced decisions.
I have long served on the SEMA Scholarship Committee and feel that it is important to help America’s youth and bring qualified young people into our industry. Last year I spearheaded a project wherein MPMC-member firms contributed parts for an Ed Pink-built engine that was auctioned off on eBay to benefit the SMSF and help fund many scholarships. I’m also an HRIA member.
One accomplishment that I’m proud of is being part of the group that founded the California Hot Rod Reunion and nurtured its early growth.
My interest in automobiles goes back to childhood. I’ve raced Top Fuel, Funny Car and Sportsman drag cars, competed at Bonneville, crewed oval track and sports cars, and currently have a ’23 T track roadster, Jeep 4x4 pickup truck and other “toys.” I’m a dedicated, diversified “gearhead” and proud of it.