Myles Kovacs, 2010 Board of Directors Nominee

2010 SEMA Board of Directors Nominee, Myles Kovacs

Myles Kovacs, 36, is a leading voice of the influential, trend-setting youth segment. Myles connects with young consumers through America’s influencers—entertainers, media, hot product designers and mainstream corporations—and through his cornerstone asset, DUB magazine.

Myles has propelled DUB Publishing Inc. and its family of companies into an annual $50 million-plus business. He has partnered with such organizations as Best Buy, Chrysler, Energizer, General Motors, Microsoft, Mobil 1, NASCAR, Procter & Gamble and Wal-Mart, targeting the
youth market.

Over the two-year “Pepsi Free Ride” campaign, the DUB logo and aftermarket wheel images were branded on more than 1.4 billion bottles of Pepsi, generating more than 7 billion impressions nationwide.

Newsweek named Myles one of the nation’s “10 Big Thinkers for Big Business in the 21st Century.”

Myles and his wife Cynthia were featured on Fox television’s philanthropic reality show “Secret Millionaire” in December 2008. The couple spent time in the Watts district of Los Angeles and donated time and money to several local charities.

Born in a tough neighborhood of East Los Angeles, the Japanese-Hungarian Kovacs at 16 had a humble start, working in an L.A. rim shop. At 18, he became a custom-wheel designer.

With a passion for his community, Myles devotes considerable time to charitable organizations, such as Make-A-Wish Foundation, SEMA Cares, Childhelp, Victory Junction Gang Camp and Tony Hawk Foundation.

He is a proud member of SEMA and attended his first SEMA Show in 1991, making the 2009 Show his 18th SEMA Show.

He frequently addresses automotive industry leaders, appearing as a featured speaker at such events as the Center For Automotive Research (CAR) Management Briefing Seminar.

With his wife Cynthia and their two children, Myles lives in California, spending any free time on his passion for motocross and classic cars.


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