The annual MPMC Media Trade Conference brings MPMC member manufacturers together with editorial staff from various media publications for 3 days of face-to-face meetings. Unlike a trade show environment, where both exhibitors and media are occupied with “business”, the Media Trade Conference is all about editorial content.
The event has become the must attend event for many automotive journalists, who report that they can get an entire year’s worth of technical content in just one place, in just three days or less. Likewise, the conference affords the lucky exhibiting manufacturers the opportunity to network and build relationships with the automotive press that is not available anywhere else in the world.
It’s the single most efficient, effective and affordable way for manufacturers to meet with media and share detailed information about their product, their newest product line, changes in their company or the latest industry trends. Upwards of 130 media groups and 200 individual media representatives from print, radio, television, e-commerce, blogs and digital magazines regularly attend the conference.
In addition to media, the unique format and setting for the event allows exhibitors to also network with their fellow manufacturers.
The Media Trade Conference is only available to manufacturing companies who are current MPMC members and have been an MPMC member for a period of one year or more. The MPMC has specific criteria for membership. If, after review, you feel your company is a viable candidate for membership, please submit an application.
Exhibitor registration opens in August each year and runs through Labor Day. The conference is limited to 100 manufacturers. A simple random number “lottery” is used to select the exhibitors. Any company that does not get selected as one of the 100 “this year”, is automatically guaranteed an exhibit spot “next year” upon submission of a timely, qualified application. This policy provides some turnover in manufacturers year-to-year and promises that if your company has the worst lottery luck in the world, you will still participate every other year.
When media registers for the event, they are asked to review the 100 exhibitor companies and assign each one a status of “Must Meet”, “Ok to Meet” or “Do Not Meet” based on compatibility with their publication and readership. Based on that information, a scheduling program will then generate the schedules.
Before the schedules are generated, manufacturers are given opportunity to review the list of registered media, and select any media that they “DO NOT” want to meet with. This will optimize the experience for both manufacturers and media, allowing both the best use of their time and resources.
Schedules are emailed approximately 2 weeks before the event to allow time for individual meeting preparations. There are protocols for schedule changes on-site.
You will receive your schedule in early January. Once you have your schedule, here are tips to have the most productive meetings:
The following articles are examples of works that have resulted from the meetings set at Media Trade Conference and the working relationships that were strengthened or formed between manufacturer and media.