While the last few weeks have put businesses all over the world into near-term survival mode, looking to the future in a strategic manner is going to be essential for long-term survival. In this six-part webinar series, Mike Brown of The Brainzooming Group will help businesses think beyond near-term survival mode.
Part 1: Tuesday, April 28, 2020
Making Sure Your Messaging and Tone Are On-Target
All organizations must ensure that their messages reflect the environment. Whether for customers or employees, you don’t want to share tone-deaf messages. In this webinar, we’ll focus on how to adapt and develop relevant messages that are timely and appropriate.
Part 2: Thursday, April 30, 2020
Learning the Positive Lessons From Disruption
Businesses have scrambled to change business practices and serving customers. They have suddenly innovated in ways unimaginable even weeks earlier. In this webinar, you’ll learn techniques to ensure that lessons and innovative new practices are incorporated when things return to greater normalcy.
Part 3: Tuesday, May 5, 2020
Handling Intense Demand When Customers Make Up for Lost Time
Products, services, and experiences that have been cut off to customers are creating pent-up demand that everyone will want to fulfill at the same time. In this webinar, we’ll talk about accelerating development and supply to address potential bottlenecks when social distancing and lockdowns are eased.
Part 4: Tuesday, May 12, 2020
Adjusting to Lower Demand and Finding New Ways to Grow
Many businesses will begin operating again with revenue levels well below previous trends, making ongoing cost management very important. In this webinar, you’ll learn how to find the balance between aggressively managing costs, protecting assets, and maintaining a viable market presence.
Part 5: Tuesday, May 19, 2020
Pushing Ahead With Change While Barriers Are Down
Everyone inside and outside your business has faced tremendous changes in relationships and purchasing situations. In this webinar, we’ll focus on sustaining the acceptance of positive change and continuing improving your business operations and performance.
Part 6: Tuesday, May 26, 2020
Engaging and Re-engaging Your Most Important Audiences
When social distancing ends, there will be a need to engage with employees and customers in ways that incorporate both previous and new strategies. In this webinar, you’ll learn strategies to help ensure the employee and customer experiences of your business reflect and can continue to adapt to new realities.
Mike Brown is an author and strategist who specializes in operationalizing design thinking. His latest book, Idea Magnets, helps dynamic leaders to cultivate extreme creativity and innovative success throughout organizations. Mike founded The Brainzooming Group, where his customized, collaborative approach to strategy, branding, and innovation has placed him at the forefront of organizational transformation.
Brainzooming attracts cross-industry clients, including Farmers Insurance, Johnson & Johnson, HP, American Century Investments, and Sprint. Through his writing and speaking, Brown connects hundreds of thousands of people globally with the Brainzooming approach for strategic planning, branding, and content marketing.
Have questions about the webinar series? Contact AJ Carney, Senior Manager of Education at andreac@SEMA.org.