2011 BTS Session Handouts

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Title: Product Design and Manufacturing Technology That Could Change the Aftermarket
Tom Myroniak, SEMA (moderator); Rodrigo Meraz, 3D Infotech; Brandon Roby, Whole Hog Technologies; Chris Strong, 3D Infotech; Terry Wohlers, Wohlers Associates
Time: 11:00 a.m.

Imagine a world where new products can be designed as shapes on a computer and easily turned into objects using 3-D printers. You can “print” or make a dozen, see if there is a market for them and “print” 50 more with minor modifications using feedback from early users---all while reducing costs and waste. That technology is here and gaining ground quickly This session will examine the latest in scanning tools, related equipment (purchase and rented), CAD/CAM software (including inexpensive free tools) and additive manufacturing/rapid prototyping machines. The future is here. Don’t miss this intriguing discussion.

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Title: Manufacturer & Distributor Online Marketing Essentials
John Berg, Swirl (moderator); Michael Morita, Pro-Motion Distribution; Famous Rhodes, eBay Motors; Cheralyn Smith, Advanced Clutch Technology; James Yim, Falken Tire; Edward Yu, Cie Studios
Time: 1:15 p.m.

With limited resources and almost unlimited opportunities, where should your company invest in the digital space? Facebook, Twitter, YouTube, mobile, ecommerce----what will really net the best return on investment? What is the best way to generate new leads and engage current customers? Learn what the current trends are and what’s working best for companies in the aftermarket.

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Title: Connecting with Customers: Effective Content Marketing
Robert Rose, Big Blue Moose
Time: 2:15 p.m.

The rules of marketing have changed. Previously, marketing and sales consisted of blanket messages about your company’s superior products or services. Today’s savvy customers want relevant and valuable content that is tailored specifically to them. This session will examine how to develop and deliver compelling content that will help convert prospects to customers as well as how to keep them engaged.

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Title: Capture, Manage & Nurture Leads to Win More Customers
Kirsten Knipp, Hubspot
Time: 3:30 p.m.

It is invaluable when a potential customer initiates contact with your company. But how do you attract them? And once you have them, what is the process to convert them efficiently and effectively? This session will discuss how to attract highly qualified customers, nurture them along in the sales process and work toward converting them to a loyal customer.

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