2011 SEMA Show Education Days - Industry Trends & Forecasts

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Session Description
download pdf Keynote: The Changing U.S. and Global Economy and Aftermarket, Powered by eBay Motors
Dr. Timothy Nash, Fry Endowed Chair in Free Market Economics, Northwood University; Famous Rhodes, eBay Motors; Glenn Rogers, CarDomain Network; Bryan Murphy, WHI; Caroline Jacobini, Google; Steve Bieszczat, Epicor
Date: SEMA Show Education Days: Keynote, October 31, 2011

Explore the latest in economic, technology and social trends that will shape the future of our industry with a panel of distinguished digital and business experts. The session will began with a presentation from Dr. Tim Nash from Northwood University on global and domestic economic trends and their impact on the automotive industry. Following the presentation, eBay Motors’ Famous Rhodes moderated a panel discussion covering other trends that are likely to influence consumer behavior and business decisions in the coming years. Learn what trends may impact the industry.

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New Car Buyers' Aftermarket Intentions, Powered by Professional Restylers Organization (PRO)
Dan Hall, Autopacific
Date: SEMA Show Education Days: Industry Trends & Forecasts, November 2, 2011

What's hot with NEW vehicle buyers? This session explores the aftermarket purchase behavior of NEW vehicle buyers. Based upon AutoPacific's annual survey of more than 68,000 new vehicle buyers, this research gives insight into the trends in demand for many aftermarket features including: different wheels, different tires, Tow hitch/accessories, running boards/side steps, pickup bed covers, performance chips, performance air intakes, exhaust system upgrades, engine/performance upgrades, suspension upgrades, audio system upgrades, paint/graphics, pickup bedliners, grilles, sunroofs, roof racks, alarm systems, custom interiors, backup cameras, interior lighting kits, exterior lighting kits, DVD/game systems, remote engine starts, contractor¹s tool boxes, ground effects and spoilers.

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Understanding the Specialty Equipment Buyer
Gavin Knapp, SEMA
Date: SEMA Show Education Days: Industry Trends & Forecasts, November 3, 2011

Take a look into the mind of auto enthusiasts. Using market research to understand the needs and habits of specialty equipment consumers this informative session will provide data that will help guide marketing and product planning.

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