2011 SEMA Show Education Days - Dealer Day

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Session Description
download pdf Dealer Day: Building Mutually Profitable Relationships for All
Bill North, Classic Design Concepts; Joey Johnston, Tops & Trends; Ron Leslie, Katzkin Leather; Martin Liddell, Chapman Chevrolet-Isuzu; Wesley Gregg, Gaudin Ford; Zane Clark, SEMA; David Boutwell, CODA Automotive; Chris Ferren, Bewley Allen Cadillac; Jon Titman, Prestige Automotive Accessories
Date: SEMA Show Education Days: Marketing Seminar, October 31, 2011

Accessorizing isn’t just about selling. It also involves fashion, trends and technology. Throughout the country there are qualified professionals who have the skills, training and resources to create fast-moving, high-value accessory packages. From picking the right partners to creating multi-level buy in, there are simple, proven steps that will boost your bottom line and take your Dealership to the Next Level. Learn tried and true practices from Dealer and Industry professionals. Get the support you need!

download pdf Vehicle Walk & Talk
Diana Braschler, Dealer Source Ltd.
Date: SEMA Show Education Days: Dealer Day, November 2, 2011

This interactive vehicle presentation will showcase features and benefits of accessorization and the styling strategies of industry leading restylers. Join the conversation as restylers explain effective strategies to consider when showcasing equipped vehicles.  

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