SEMA Vehicle Technology - Vehicle Technology Theatre Schedule

Vehicle Technology Program Overview
Performance Connectivity Personalization Dynamics

ALL sessions are free; pre-registration is NOT required.

 

 

Vehicle Dynamics Forum
Date: Monday, November 4, 2013
Time: 1:00 PM - 3:00 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center


Panel: Tom Gillespie, Mechanical Simulation; Terry Ledwidge, LINK Engineering; Ed Browalski, SEMA Advisor, ACEC; Mandar Hazare, CU-ICAR; Santhosh Jogi, dSPACE

The first of the forum panel sessions, the Vehicle Dynamics Forum, is scheduled for Monday, November 4 (the day before the SEMA Show officially opens), from 1:00 p.m.–3:00 p.m. in the VTC Theater. September 1, 2012, marked the date requiring aftermarket companies to comply with the U.S. Highway Traffic Safety Administration’s (NHTSA) Federal Motor Vehicle Safety Standard (FMVSS) 126 for electronic stability control (ESC) systems. The NHTSA also recently defined five levels of vehicle automation that will be part of the forum discussion. SEMA’s Vehicle Dynamics Program and participating member companies have made significant achievements over the past five years in helping members customize with confidence and understand how their performance products—suspension, brakes, wheels, tires and steering as well as engine modifications—interact with ESC and other active safety systems. SEMA members are invited to attend the Vehicle Dynamics Forum presentations, demonstrations and solutions regarding FMVSS 126 and learn firsthand from the experts about the ESC performance of aftermarket-modified vehicles. This year’s Vehicle Dynamics Forum will feature the new ’14 Chevy Silverado, which is one of the most technologically advanced vehicles on the road today. The full-scale vehicle testing and hardware- in-the-loop simulation technology and product development methodologies available to members is the same as that used by all OEMs and major suppliers around the world to develop, test and simulate vehicle dynamics, new chassis system components, engines, powertrains, drivelines, suspensions and vehicle electronic control systems. The innovative and collaborative approach developed by SEMA has minimized costs while establishing unique capabilities for member companies that want to know the impact of their products on vehicle dynamics and ESC performance. The SEMA-Clemson Vehicle Dynamics Workshop led by Dr. Paul Venhovens from Clemson University’s International Center for Automotive Research (CU-ICAR) will follow the Vehicle Dynamics Forum. The workshop will provide an overview of the unique resources available to members and the benefits received by SEMA members participating in the SEMA-Clemson Grant Projects.

SEMA-Clemson Vehicle Dynamics Projects Review
Date: Monday, November 4, 2013
Time: 3:30 PM - 4:30 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center


Panel: Paul Venhovens, BMW Endowed Chair in Automotive Systems Integration, CU-ICAR; Glen Hard

 

Racing and Performance Keynote
Date: Tuesday, November 5, 2013
Time: 12:00 PM - 1:00 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center

Keynote Speaker: Nate Shelton, Intro Only; Mike Helton, President of NASCAR

Mike Helton, president of NASCAR, will present the Racing and Performance Keynote on Tuesday, November 5, from 12:00 p.m.–1:00 p.m. in the VTC Theater. SEMA Chairman of the Board Nate Shelton will provide the opening comments for this exciting keynote session. SEMA-member companies continue to play a significant role in NASCAR’s 70-year history and Gen-6 evolution, and NASCAR has played an equally important role in SEMA’s 50-year history and continuing evolution. SEMA’s roots are embedded in racing and the performance aftermarket. Racing and the performance lifestyle are critical to continued relevance and innovation within the NASCAR and SEMA communities and include longtime members and enthusiasts as well as next-generation companies, fans and enthusiasts.

 

Racing and Performance Forum
Date: Tuesday, November 5, 2013
Time: 1:00 PM - 3:00 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center


Moderator: John Kilroy, PRI (Intro Only)
Panel: Jim Campbell, GM Performance Vehicles and Motorsports; Jamie Allison, Ford Racing
 

 

The Racing and Performance Forum panel session will be held Tuesday, November 5, from 1:00 p.m.–3:00 p.m. in the VTC. Speakers will include Jamie Allison, director of Ford Racing; Jim Campbell, leader of General Motors Performance Vehicles and Motorsports; Wilfried Eibach, chairman of the Eibach Group; Alwin Springer, former president of Porsche Motorsport North America; and Yves Morizot, founder and chairman of Stand21. The roster will also include several other leaders from the racing and performance community. John Kilroy, vice president and general manager of PRI, will provide an overview of the exciting programs and events leading PRI’s return to Indianapolis, the racing capital of the world. This forum panel will address questions about the impact of advanced technologies and tighter federal emissions and fuel efficiency standards on the racing and performance market today and in the near future. For instance, is Gen Y’s lack of interest in cars affecting racing and performance? Does 4G trump a V8 for many young people who may be less interested in driving than their parent’s generation was? Does winning on Sunday still translate to selling on Monday? This session will explore how leading automakers and SEMA companies are focusing on matching horsepower with the fastest computing power and supporting existing series such as NASCAR and off-road racing. It will also review the merger of Grand-Am and ALMS to form the United Sports Car Racing series as well as new series such as Global Rallycross.

 

Next-Gen Racers, Designers, and Engineers Forum
Date: Wednesday, November 6, 2013
Time: 3:30 PM - 4:30 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center

Panel: John Waraniak, SEMA; Gene Stefanshyn

 

This new session, to be held November 6 from 3:30 p.m.–4:30 p.m., will focus on the next generation of racers, designers and engineers. This panel will be an open forum discussion and jam session on the future of motor racing, performance engineering, automotive design and lifestyle from the perspectives of today’s millennial enthusiasts and next-generation professionals on the frontlines of the future.

 

Performance Branding Keynote
Date: Wednesday, November 6, 2013
Time: 12:00 PM - 1:00 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center

Keynote Speaker: Graham Brown, Founder of mobileYouth

    

Graham Brown—founder of MobileYouth and the Earned Media Fight Club, leading digital anthropologist, cultural explorer and author of six books on youth, culture and social business—will present the Performance Branding Keynote on Wednesday, November 6, from 12:00 p.m.–1:00 p.m. on the VTC Stage. From wheels and tires to smartphone apps that interact with consumer vehicles and onboard technologies, successful designing and marketing with automotive enthusiasts requires strategies that make customers part of a company’s brand through movements, storytelling and advocacy. Brown is one of the world’s leading authorities on brand democracy and believes that the best brands market with consumers, not to consumers. Brown’s keynote remarks will help SEMA members understand how brand democracy creates desire through social packaging and consumer context. He will explain why it is important for every business to help fans and enthusiasts tell their story about the benefits of the company’s products and the importance of developing an emotional connection to its brand. Brand democracy is about letting go and turning a brand over to consumers, fans and enthusiasts. Vehicle customization, personalization and accessorization are major elements in that first step.

 

Performance Branding Forum
Date: Wednesday, November 6, 2013
Time: 1:00 PM - 3:00 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center


Moderator: John Waraniak, SEMA
Panel:Aaron Levant; Beau Boekmann; Jacques Pannis


On Wednesday, November 6, from 1:00 p.m.–3:00 p.m., the discussion in the VTC will turn to Performance Branding: Integrating Design Thinking and Product Content with Social Thinking and Consumer Context. People buy on emotion and justify with logic. Design thinking drives technology and product content. It’s a top-down, expert-driven product-development process that creates value. Social thinking is quite the opposite. It is a bottom-up, frontline-driven brand-development process that creates meaning. Design and social thinking both matter in how people think about technology, performance branding and lifestyle marketing. Every generation defines what it thinks is cool and has a rebirth of cool, from Steve McQueen to Peter Fonda to Travis Pastrana. Today’s vehicles are works of art, power, access and fashion. This panel will investigate the latest strategies, tactics and best practices of successful brands and explore how consumer expectations are impacting how you can use design as a competitive advantage and branding as a competitive differentiator. Justin Wilkenfeld, GoPro’s director of lifestyle marketing, will headline this panel. He will be joined by Aaron Levant, founder of Agenda, Stewart Reed of the Pasadena Art Center College of Design and other leading designers, brand leaders and customizers currently influencing automotive lifestyles and the specialty equipment market.

 

Vehicle Emissions and Alternative Powertrain Strategies
Date: Wednesday, November 6, 2013
Time: 3:30 PM - 4:30 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center


Panel: Rob Pruka, Sandy Stojkovski

Dr. Rob Prucka from CU-ICAR will provide an overview of the unique testing, analysis and compliance resources available to members and the benefits received by SEMA members participating in the SEMA-Clemson Vehicle Emissions Grant Projects. Sandy Stojkovski, Scenaria president, a member of the AVL Group, will join Prucka in this workshop session and describe the unique capabilities of the equipment being used in the Clemson Vehicle Emissions Lab to support SEMA members.

 

Green Performance Keynote
Date: Thursday, November 7, 2013
Time: 11:00 AM - 12:00 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center


Panel: Neil Young, Team Leader Lincvolt

Neil Young, musician, entrepreneur and Lincvolt team leader, will provide a Green Performance Keynote entitled “Repowering the American Dream” on Thursday, November 7, from 11:00 a.m.–12:00 p.m. on the VTC Theater State. Young’s goal is to inspire a generation by creating a clean automobile propulsion technology that serves the needs of the 21st century and delivers performance that is a reflection of the driver’s spirit. Young demonstrated the entrepreneurial spirit of SEMA members and performance enthusiasts around the world with his keynote remarks and the introduction of his ’59 Lincvolt at the 2010 SEMA Show. On this, SEMA’s 50th anniversary, it is worth noting that repowering the American Dream is not just about new vehicles; it’s about new technologies and new ways of thinking for the next generation of hot rodders and enthusiasts. An old car can take you to new places.

 

Connected Vehicle and Apps Forum
Date: Thursday, November 7, 2013
Time: 1:00 PM - 3:00 PM
Location: Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center

Moderator: John Waraniak, SEMA
Panel: Jake Sigal, CEO Livio Connect; Ted Cardenas, Vice President of Car Electronics, Pioneer; Nick Pudar, Director of Global Connected Consumber, General Motors; Danny Shapiro, Director of Automotive, NVIDIA; Jim Trainor, General Manager of Specialty Products, Johnson Controls; Greg Krueger, Program Manager, Leidos; Paul Laurenza, Managing Member of Dykema, Washington, D.C. Office.

The Connected Vehicle and Apps Forum panel session will be on November 7 from 1:00 to 3:00 p.m. in the VCT Theater. Panelists will include Ted Cardenas from Pioneer Car Electronics; Jake Sigal, founder of Livio Radio; Nick Pudar, director of global connected consumer at General Motors; Danny Shapiro from Nvidia; Michel Schagrin from the U.S. Department of Transportation; and Greg Krueger, program manager at SAIC. This forum will help SEMA members understand how mobile technology is accelerating the automotive aftermarket. Silicon Valley and Detroit are in a battle for the future of the car, and the aftermarket is helping to democratize connectedvehicle technologies. The integration of automotive and consumer electronics technologies and connected-vehicle systems is the hottest area where automakers are collaborating with aftermarket companies and app developers. The OEMs are rapidly expanding their car-to-x and app offerings, but the aftermarket is getting in on the action as well. Automotive and consumer-electronics technologies are leading the way in optimizing the consumer and driving experience. For some SEMA companies, not connected could mean not in business. Next-generation enthusiasts were born online and raised on technology. They want the fastest cars as well as the smartest cars. Many have no e-fear of sharing information online if they get something in return. Apps are coming to automobile dashboards. Nearly every new car will soon have downloadable applications, either through a tethered smartphone or via a built-in data link to local wireless carriers. General Motors just announced a new flexible application framework that allows drivers to add apps and features to their vehicles after the initial purchase of the vehicle so that infotainment systems can be updated and improved over time. The framework provides vehicle application programming interfaces (APIs) for developers to access the infotainment systems in GM vehicles. Apps programs such as Ford’s OpenXC Platform and GM’s Flexible App Framework for customized and upgradeable driver and customer experiences will create new business opportunities for those SEMA companies focused on connectedvehicle technologies, systems, apps, features and how they get installed, integrated and upgraded into vehicles and automotive lifestyles.

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