Track: Business Efficiency 101

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Digital Assets? I Thought They Were Pictures.” Selling More by Showing More Through Imaging Best Practices

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November 3, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Luanne Brown, eTool Developers LLC; Scott O'Toole, RPM Data Services LLC; Ted Kelley, Activant; Patrick Weilmeier, Visual SKUs
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

Web sellers know a picture in not just worth a thousand words, it means more sales.  This seminar will cover help you understand the value of shared digital assets (images, diagrams, audio/video, schematics, etc) and how they enhance sales.

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Getting Your Data House in Order, Part II: Product Attribute Data -The Path to Profits - Data 201

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November 1, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Scott O'Toole, RPM Data Services LLC
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

The industry is using standardized data to increased sales, lower returns and improved product exposure. In this session we’ll focus on how using the standardized product format PIES allows everyone to sell more parts! 

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Grow Your Business with Customer Relationship Management (CRM)

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November 2, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Jeff Scott, C-Level Management
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

You have hundreds of contacts, leads and customers to keep track of, cultivate and maintain. Whether you are large or small, learn what CRM software is available and how it can help your business keep the customers you have and cultivate new ones to drive sales.

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Getting Your Data House in Order, Part III: Application Data Standards - “Fit Happens” - Data 301

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November 1, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Gigi Ho, Digital Performance
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog ever application that their parts fit. 

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Trading Partner Connectivity - E-Hub Solutions

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November 5, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Steve Smith, GCommerce Inc.
Track: Business Efficiency 101

Enabling trading partner connectivity can provide critical business information and operational efficiencies, thereby improving profitability for all. Our presenter will communicate the business value and technology requirements at each level within the supply chain. If you need connectivity solutions to fit your needs, this seminar is not to be missed!

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Regular Price:

$9.95

Offer More Products with Reduced Inventory - Welcome to IPO Technology

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November 4, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Anne Coffin, Beck/Arnley
Track: Business Efficiency 101

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Regular Price:

$9.95

Measure the Success of Your Online Efforts with eMetrics

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November 3, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Linda Boudiab, Google, and Mark Contreras, Google
Track: Business Efficiency 101

The flood of data available to gauge the effectiveness of your website is mind boggling. You know you’ve spent an enormous amount to build your site - but is it serving your business? Do you know who is finding your site? What pages they’re visiting? And how do you act once you’ve determined the answers? This course is an eye-opener for anybody who is concerned about measuring the results of their labors.

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part IV: ACES Data Standards - Fit Happens

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November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Gigi Ho, Digital Performance Inc.
Track: Business Efficiency 101

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog every application that their parts fit. This seminar will help anyone who depends on electronic catalogs to match parts to specific vehicles or engines to understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data. This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.

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Regular Price:

$9.95

Getting Your Data House in Order, Part III: Product Attribute Data -The Path to Profits

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November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Scott O’Toole, Motor State Distributing
Track: Business Efficiency 101

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part II: Data Standards 101

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November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Bob Moore
Track: Business Efficiency 101

SEMA Members may get this content for free!

Regular Price:

$9.95

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