Chris Kersting

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Coming Soon: Your SEMA Account Representative

Over the last several years, SEMA has taken steps to heighten our outreach and increase touch points with members and the industry at large. This effort has included a commitment to enhancing customer service and raising the awareness of SEMA’s high-value member benefits. We recently announced a major move that will provide our members with the best customer service possible. For the first time in 50 years, each SEMA member will now have a single, dedicated point of contact for all things SEMA. 

SEMA News—February 2014

CHRIS KERSTING

SEMA at 50: Celebrating Five Decades of Automotive Passion

Fifty years ago, in May of 1963 to be exact, a roomful of industry pioneers founded a trade association—the Speed Equipment Manufacturers Association—and SEMA was born. As we celebrate the organization’s Golden Anniversary, what held true then is still true today: the association, with deep volunteer participation and guidance, is a reflection of the industry itself. Together we’re celebrating five decades of business perseverance, growth, innovation and success. At a recent SEMA Installation Banquet I was noting some of the challenges that confront the industry and I read an excerpt from an industry trade publication: “We may wake up one morning soon and find there’s no one left with any reason to buy headers or manifolds or a host of other performance products designed to make a car perform better…

SEMA News—November 2013

CHRIS KERSTING

SEMA at 50: Celebrating Five Decades of Automotive Passion

 


Ed Iskendarian—one of the seven members of the original SEMA Board of Directors. 

The SEMA Award: You’re All Invited

There are many prestigious awards handed out at the SEMA Show. While each is significant in its own way, there is one award that should be of particular interest to everyone at the Show, and potentially, everyone in the auto industry. That would be the SEMA Award because it represents the collective voice of the industry. By counting and sorting the vehicles displayed in exhibitor booths, we can gauge which vehicle models SEMA exhibitors believe will lead the way when it comes to generating accessory sales. The SEMA Award is a way to spotlight our exhibitors’ unique ability to identify which models are hot, just as the trends are gaining momentum.

SEMA News—October 2013

CHRIS KERSTING

New Products: Spotlighting Yours at the SEMA Show

Spotlighting Yours at the SEMA ShowEach year, SEMA commissions an internal study to help association staff understand how to make the SEMA Show better. Based on thousands of interviews with exhibitors and attendees, it’s a study that contains valuable insights about the SEMA Show for the association. Of those insights, perhaps the most valuable takeaway is that new products are the force that drive the Show, yet many exhibitors don’t utilize successful Show features that highlight their products.Our surveys tell us that 87% of buyers consider new products their number-one priority when the Show opens. Not surprisingly then, we see that roughly three-quarters of buyers visit the New Product Showcase at some point during the Show.

SEMA News—September 2013

CHRIS KERSTING

New Products:

Spotlighting Yours at the SEMA Show

Membership Benefits: What You Don’t Know Can Cost You!

If you’re reading this, you’re holding the annual SEMA Membership Directory issue. With more listings, this directory is one of our largest ever, as your association continues a healthy trend in membership growth. While we now make membership listings available online as well, we think the printed edition is well worth the effort, since SEMA members consistently mention the directory as a primary benefit to their business. Now that you know about it, you can take advantage of this industry sourcebook to connect with other leading companies all year long. But what other valuable SEMA benefits are you missing simply because you don’t know about them? Are you overpaying for shipping, insurance or credit-card processing fees?

SEMA News—May 2013

CHRIS KERSTING

Membership Benefits: What You Don’t Know Can Cost You!

Whether CEO or Tech Geek: Drive Technology to Drive Sales

No matter what your role in your company or your knowledge of today’s business tech tools, everyone is striving to increase sales. This issue of SEMA News is loaded with info on great business technology that will help you do just that. One biz tech system all SEMA members should be aware of by now is the SEMA Data Co-op (SDC), and we have big news—a new tool to help members get started and maximize product sales.

SEMA News—April 2013

CHRIS KERSTING

Considering: New Tools for the SEMA Toolbox

As the new year gains steam, SEMA leadership and the Board of Directors have been considering new goals and offerings to help our members succeed. As always, we are looking at investments that would do the most good for SEMA members and the performance aftermarket in general. One focus this year is to deliver new and improved tools and services to help members quickly and efficiently develop new products.

SEMA News—March 2013

CHRIS KERSTING

Now Available: A Fresh Look at People Who Buy Our Parts

It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

SEMA News—February 2013

CHRIS KERSTING

SEMA Market Research: A New Angle

Last year about this time, we noted that SEMA was ramping up resources dedicated to providing members with best-in-class research. We beefed up personnel, we increased the budget, and we looked for ways to take full advantage of outside resources.

SEMA News—June 2012

CHRIS KERSTING

Our Annual Market Study Is Out…and More Top-Notch Research

SEMA members tell us that market research is at the top of their list as a key member benefit. That’s understandable: With good research it’s possible to plan ahead, take advantage of growing trends and navigate thoroughly challenging times. With no research, or poorly conducted research, we’re all navigating without a compass.

SEMA News—July 2011

Our Annual Market Study Is Out…and More Top-Notch Research

  Chris Kersting, SEMA President and CEO  
   
SEMA members tell us that market research is at the top of their list as a key member benefit.
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