Customer Service Webinar

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Webinar: Exhibitor Series - Develop a Pre-Show Marketing Plan Guaranteed to Make your SEMA Show a Success

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Thursday, July 18, 2013; Chuck Schwartz, ConvExx; Tom Gattuso, SEMA

What is your Show strategy? Preparing for the SEMA Show is a tremendous task with many logistical and operational details to consider. It is important to start NOW! This session is specifically designed for SEMA Show exhibitors and will cover:

  • Proven ways of driving buyers to visit your booth
  • Best ways to get exposure and attention at the world’s largest automotive show
  • How to eliminate exhibitor mistakes that will minimize your chance for success

Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure, and minimize costly mistakes. SEMA Show Staff and Management will show you how to do it right and do it better!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - How to Get the Most Results From Your Trade Show Experience

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Thursday, October 11, 2012; Presented by: Tom Marx, The Marx Group

The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads--vendors, customers, prospects, media reps and industry peers--the week following the show is a crucial time for follow-up. Join Tom Marx, The Marx Group, and the SEMA Education Institute (SEI) for a session that will help you learn how to make good on all of your company promises with the delivery of sales material, products, technical advice and so on. To obtain the greatest return on your investment, a post-show strategy is necessary. From the development of a trade show lead form to a timetable for response, we will present some quick and easy tools that will help you turn leads into sales. Don't leave your SEMA Show strategy to chance! Join Tom Marx and SEI and nail down your post-show strategy. 

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Retail Sales - Make The Most Out of This Year's Holiday Season!

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Thursday, September 27, 2012; Presented by: Bob Negen, WhizBang! Training

The holidays are an important selling opportunity. Are you fully leveraging this crucial sales season? Join Bob Negen, WhizBang! Training and the SEMA Education Institute for this fun, lively webinar and you'll learn how to make the most of this important selling season. During this webinar you'll learn:

  • How to stretch the holiday season by a full 3 weeks 
  • The secret to finding the best part time, seasonal help 
  • A KILLER promotion to drive tons of traffic the last 2 weeks of the season
  • And much, much more! 

Bob Negen is a highly sought-after public speaker, retail expert and bestselling author. His company, WhizBang! Training, is a leader in the field of training independent retailers to run successful stores. Make sure you've got your holiday sales strategy in place!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: The Psychology of Search & The Findability Formula - What is Really in the Mind of the Online Searcher?

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Thursday, August 30, 2012; Presented by: Heather Lutze, Findability Consulting

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? What are they really thinking BEFORE they search and what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education Institute (SEI) as they explore the psychology of search. Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign. This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and social media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

This presentation will give you a preview of the SEMA Online Marketing Conference program by Heather Lutze:

  • How to get found online with the "Findability Formula"
  • How to find keywords and optimize your search results
  • Overview of the materials that will be covered more in-depth at the SEMA Online Marketing Conference

Don't miss this opportunity to gain a greater understanding of the psychology of search.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Get More From Your Crew Using Four Personality Styles

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Thursday, August 2, 2012; Presented by: Bob Phibbs, The Retail Doctor

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results

It sounds great to create an incentive program to juice sales, but what motivates a Driver personality style is much different than an Amiable personality. Understanding all four (including the Expressive and the Amiable,) with their strengths and weaknesses has consistently led to higher sales in many different industries

SEMA Members may get this content for free!

Regular Price:

$19.99

Effective Mobile Marketing

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Thursday, July 19 2012; Presented by: John McPhee, Formic Media

By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution? Join the SEMA Education Institute (SEI) and presenter John McPhee, Formic Media, Inc., for a webinar dedicated to mobile marketing best practices.

This session will cover:

  • Mobile growth & trends
  • Mobile website optimization
  • Mobile advertising
  • Local Mobile
  • Future of Mobile 

Mobile marketing has become a significant way to engage your customers. Learn how your company can effectively integrate mobile marketing into your overall marketing program. 

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SEMA Members may get this content for free!

Regular Price:

$19.99

21 Super Sales Tips

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Thursday, June 21 2012; Presented by: Nancy Friedman, The Telephone Doctor

Bottom line---business is all about making sales. How are you and your team measuring up? Are you aware of key sales do's and don'ts? Whether you are a seasoned sales veteran or a novice, it's always a good time to brush up on essential sales techniques--and learn a few new ones.

SEMA Members may get this content for free!

Regular Price:

$19.99

PR Primer: Promoting Your Brand in the Digital Age

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Thursday, May 24, 2012; Presented by: Dan Kahn, Kahn Media

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:

  • Current PR trends
  • What a modern new product release looks like
  • Tactics to maximize media and consumer buzz
  • Potential outlets

Dan Kahn has been entrenched in the auto aftermarket for nearly 15 years, working on both sides of the table in PR, Marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business. Don't miss this chance to brush up on PR best practices and learn how these translate into the digital age.

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SEMA Members may get this content for free!

Regular Price:

$19.99

How Fit Is Your Customer Service?

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Thursday, Februay 09, 2012; Presented by: Steve Ferrante, Sale Away, LLC

Just as with personal fitness, there are many aspects to managing the well-being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Join the SEMA Education Institute (SEI) and Sale Away CEO, Steve Ferrante, for this engaging webinar featuring select content adapted from the nationally-acclaimed Pinnacle Performance sales/customer service training program for the auto and tire service industry, exploring the elements that produce a fit customer service effort with specific strategies and techniques to improve employee performance and results.

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SEMA Members may get this content for free!

Regular Price:

$19.99

The Road to Customer Service Excellence: From the Mom & Pop Store to the Nordstrom Way

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Monday, January 26, 2012; Presented by: Robert Spector, Robert Spector Consulting

Robert Spector has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world. Join Robert and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom, the subject of Robert's bestselling book, The Nordstrom Way.  Robert believes that elements of great customer service are universal, regardless of the size of your organization.

Download files in this product: WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

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