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SEMA DATA CO-OP

Are you Setting the Bar or Doing the Bare Minimum?Chotchkie’s Manager: We need to talk about your product data.Joanna: Really? I have 15 fields….Chotchkie’s Manager: Well, okay. Fifteen is the minimum, okay?Joanna: Okay.Chotchkie’s Manager: Now, you know it’s up to you whether or not you want to just do the bare minimum. Or, well, like your competitor, for example, has 37 data fields, okay? And great digital assets, too.
SEMA News—August 2014

BUSINESS TECHNOLOGY

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.
SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

SEMA Search Is on the Way!

It’s been quite a year for SEMA on the technology front. Just last May, the SEMA Data Co-op (SDC) went live for the first time with a fully functioning Product Information Management System. Since that time, more than 300 industry suppliers have engaged with the SDC to gather, validate, store and distribute their product data to more than 350 data receivers—a number that is growing every week. In order to eliminate as many roadblocks to data distribution as possible, the SDC is providing free unlimited data exports to all SEMA-member receivers, along with proactively helping suppliers improve their data sets with expert Help Desk services and powerful, online, do-it-yourself data-management tools.
SEMA News—June 2014

BUSINESS TECHNOLOGY
By Jon Wyly

Win in Business While Supporting Your Industry

A smart person in the industry that I respect a lot recently told me: “I’ve drowned a lot of horses trying to make them drink.” This, of course, references the old adage, “You can lead a horse to water, but you can’t make him drink.” Thinking about what he said, I found that, sadly, I could relate to his frustration through some of our experiences at the SEMA Data Co-op (SDC). In most cases, it boils down to prioritization.There’s no question that product data management is critical to business today. Thankfully, a good many companies on the supplier (manufacturer) side are stepping up to meet their customer’s needs while growing their own sales opportunities.
SEMA News—April 2014

BUSINESS TECHNOLOGY
By Jon Wyly

Silicon Valley Versus Motor City: Race for the Future of the Car

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology and What’s to ComeThe race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, vehicle electronics and software rule. The recession accelerated the auto industry’s transformational changes, which are required for growth as well as the reinvention of vehicles—from mechanical to electrical systems, from stand-alone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.
SEMA News—April 2014

VEHICLE TECHNOLOGY
By John Waraniak

Spring Sales Ramp-Up: Are You Ready for the Season?

With the spring selling season gaining momentum, now is the time to be thinking about how to get your share of sales in the months ahead. Economic forecasts look promising in many areas, meaning we could be looking at some strong signs of normalcy coming to the marketplace after a seven-year drought! With that positive swing, however, will come more aggressive competition than ever. Businesses that have struggled to keep inventory available will be filling the shelves, and competitors will regain market position and confidence as their business kicks in.So how do you stake your claim early and keep that competitive edge? It’s back to the basics, with strong inventory availability, great customer service, multifaceted marketing and a competitive position on price.

SEMA News—March 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA Data Co-op Expanding to Meet Member Needs in 2014

“Coming together is a beginning; keeping together is progress; working together is success.” —Henry Ford It’s almost hard to believe that the SEMA Data Co-op (SDC) was officially launched just two short years ago with one employee, an ambitious mission and a handful of industry hopefuls who were willing to test drive an idea that, by all accounts, was going to be difficult at best. It seems appropriate as we approach the end of our second year to stop and take a look at where the SDC has been in its short existence and what the future holds for us in the coming months.

SEMA News—February 2014

BUSINESS TECHNOLOGY
By Jon Wyly

Waiting to Make a Decision About Data Management?

Vulnerability Awaiting Plunder“With data collection, ‘the sooner the better’ is always the best answer.”—Marissa MayerIt’s a simple truth in today’s business environment: Data is driving business like never before, whether it’s data about customers, products, competitors or any number of other factors that determine how well informed we are. For those of us in the automotive specialty-equipment trade, “data” is typically talked about in terms of product data—all of the properly presented words, numbers and pictures that illustrate the full rich value, function and desirability of a particular product.

SEMA News—January 2014

BUSINESS Technology
By Jon Wyly

Waiting to Make a Decision About Data Management?

Vulnerability Awaiting Plunder

“With data collection, ‘the sooner the better’ is always the best answer.”—Marissa Mayer

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business The SEMA Data Co-op (SDC), the industry-owned data repository, moved from Beta phase into full operation just last summer. Since then there’s been a lot of talk about “clean data” and the need for manufacturers within the specialty-equipment industry to “take control” of it. ACES, PIES, long descriptions and even product photos and videos are now critical to sales in today’s digital age.

SEMA News—December 2013

BUSINESS TECHNOLOGY
By Mike Imlay

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business

Rapid Change Calls for Immediate Attention

Current studies suggest that up to 90% of shopping now begins with an Internet search, whether the product is ultimately purchased online or through a brick-and-mortar retail store. And mobile is overhauling other search devices, with tablets alone projected to account for 65% of all sales made on mobile devices. That’s a rapid change from only a short time ago.“It’s like dog years, where one year is actually seven years worth of change,” said Bob Moore, partner in the automotive aftermarket consulting company J&B Service in Kansas City, Missouri. “For example, I was looking at a presentation we did in 2010...

SEMA News—December 2013

BUSINESS TECHNOLOGY

Rapid Change Calls for Immediate Attention

From the Data Co-op to Responsive Websites, Staying Current Is Critical

By Steve Campbell

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