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8 Steps for Smart Sales Hiring

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Few things are more critical to the health of a company than the ability of its salespeople to bring in profitable business, yet too many companies in the automotive specialty-equipment industry consider sales traits and skills last when hiring salespeople. If this sounds like you, you’re not alone. This article is focused on helping you hire salespeople for the right reasons—and in the right way.

The aggregate level of selling skills in the specialty-equipment industry is low in comparison with other industries of similar types and compensation.

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New Study Examines Pickup Truck Market

The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty-equipment industry. Indeed, trucks and the accessories built for them are so popular that they have laid claim to their own exhibit hall at the annual SEMA Show in Las Vegas. While the light-truck market encompasses vans, crossovers, SUVs and some specially constructed vehicles, pickups make up the lion’s share of the market for SEMA members. The nation’s first and second top-selling vehicles are—and have been for years—the Ford F-Series and Chevrolet Silverado pickup lines.

SEMA News—June 2011

2011 Report Examines Truck Ownership and Accessory Purchases

Local Search - Free & Low-Cost Strategies to Get New Customers from the Web

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Thursday, March 17, 2011; Presented by: Jennifer Brunacini, WebVisible, Inc.

Search for yourself on Google, Yahoo! and Bing. Can you find your business listed? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great---then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, learn several of the free and inexpensive ways to promote your business on search engines, with compelling and measurable results!

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9 Killer Facebook Advertising Tips

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Thursday, March 3, 2011; Presented by: Bill Leake, Apogee Results

500+ million people all around the world are actively using Facebook to stay connected and growth their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world! Facebook advertising can provide an extraordinary opportunity for your company to connect with customers and prospects using precisely targeted ads to reach your exact target audience. Are you leveraging the platform effectively?  Or are you letting your competitors grab this new high ground?

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Accessories Influence New-Car Sales

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A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence. 

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10 Steps to Making Marketing & Sales Best Friends

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Thursday, February 17, 2011; Presented by: Kevin Joyce, MarketSource

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.

The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.

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Retail Store Displays

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Retail stores should be well-organized and use clear, easily understood signage so that shoppers can find the products they are looking for while also being led to special offers and promotional items. But unless you have vast experience in the design of retail spaces, it’s undoubtedly best to work with a consultant in setting up your store for maximum accessibility and the resultant sales.

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Produce the Perfect Product Launch

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Thursday, July 1, 2010; Presented by: Tom Marx, The Marx Group

In a crowded marketplace, you can’t afford to miss a beat with a new product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals. Whether you are contemplating a product launch or are already deep in the process, this webinar will help you focus on what is most important, beginning with the six P’s: Planning, Product, Pricing, Placement, Promotion and Participation.

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10 Search-Engine Tips That Will Increase Your Online Business Now

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Thursday, June 17, 2010; Presented by: Matt Bailey, SiteLogic Marketing

The goal of any business website is to generate more visitors for more sales more often. Search engines are the most frequent drivers of these potential customers, and search-engine optimization is a crucial piece of online marketing. Now you can use the newest SEMA webinar to learn 10 tips about search engines that will boost your site’s traffic today!

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New-Vehicle Sales to Peak in 2014, Study Finds

Research forecasting vehicle demand concludes multi-phase project developed for SEMA member companies.

FOR IMMEDIATE RELEASE
September 28, 2009

Media Contact:
Della Domingo
dellad@sema.org, 909/396-0289, ext. 130

 

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