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Webinar: Getting Media Coverage at the SEMA Show

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Thursday, June 12, 2014; Larry Edsall, Freelance Contributor

Veteran reporter Larry Edsall offers tips on how to effectively work with media. As a freelance contributor to automotive and lifestyle publications, including the Detroit News’ “Drive” section and the New York Times’ “Wheels” section, Edsall will outline how he makes his plans for the SEMA Show, explain what catches his eyes, and offer real-life examples of things that exhibitors should and shouldn’t do. Participants will learn how to make their products stand out from the crowd and increase the odds of having a reporter include it in their coverage. Whether you’re seeking to be included in national newspapers, automotive magazines or online blogs, this webinar will provide you with valuable insight and tips to help you develop a strong and effective year-long media program.

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Fuel Your Sales with Better Product Data - An Introduction to the SEMA Data Co-op

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Thursday, April 3, 2014; Jim Graven, SDC Director of Membership 

Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!

Learning Objectives:

  • Understanding how the SDC helps Suppliers & Receivers Sell More Parts
  • Using the online user interface and take a tour of the features & functionality of the SDC
  • How to upload new products, update current products, and validate product data to industry standards
  • How to schedule downloads, review current member listings, and manage data feeds

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: 411 Customer Service: 8 Words that Can Kill the Deal

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Tuesday, March 18, 2014; Nancy Friedman, The Telephone Doctor 

Information calls? Well not quite. But you will get Customer Service information that you will be able to use immediately and forever. Nancy Friedman, The Telephone Doctor, and a favorite SEMA conference speaker brings you the 8 Killer Words in JUST 20 MINUTES – don’t worry, there will be plenty of time for questions. Words that are conversation distractions. Words that confuse…annoy and can stop a conversation. When that happens it can be difficult to get back on track. Pretty sure some of your folks may be using them. You’ll wish you had had the alternative words sooner…..you’d have saved a lot of sales. Don't miss this opportunity to learn from the Telephone Doctor! 

A 6-time SEMA speaker, Nancy Friedman returns to us once again to entertain, engage, excite, educate and motivate our audiences. Born and raised in Chicago, IL, she and her family now live in St. Louis, MO where they run Telephone Doctor Customer Service Training.  A much sought after conference and corporate meeting speaker on sales and customer service, Nancy has also had an impressive theatre career along the way. She is the winner of the prestigious San Diego Old Globe Theatre Best Comedic Actress award, presented to her by Charlton Heston. 

The author of 8 books on sales and customer service, Nancy, along with David and Dick, her son and husband, offer 7 divisions of Telephone Doctor to help companies communicate better with their customers. Her high energy and humorous presentation is a highlight at all meetings and our SEMA members keep asking for her to come back. Nancy can be reached at 314-291-1012 or at the Telephone Doctor website, www.telephonedoctor.com.

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Regular Price:

$19.99

Webinar: 10 Ways to Better Product Development -The SEMA Garage Industry Innovations Center

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Thursday, March 13, 2014; Mike Spagnola, Vice President, OEM and Product Development Programs

Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs shares tools for improving the product development process from concept to prototype in this webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.

The SEMA Garage Industry Innovations Center assists companies in each stage of the product design and creation process. Outfitted with nearly $2 million in equipment, the SEMA Garage serves as a research facility complete with a tech transfer program, custom scanning services, 3D printing and measuring sessions, allowing member companies to accurately model production parts. Those parts can then be installed in the garage, tested for EPA and CARB compliance and promoted using the on-site media center. All these benefits are available to SEMA members for a fraction of the current market price for comparable services. Learn how to gain the most from these resources!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: So, You Want to Be in Pictures? A Guide to Product Placement in Film

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Thursday, February 20, 2014; Mark McFann, Cast a Long Shadow 

So You Want to be in Pictures will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar is a must attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for your business. 

Learning Objectives:

  1. Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
  2. Learn the tactics needed to leverage your company so that you maximize impact and exposure.

Speaker Bio:
Mr. McFann was VP of Sales & Marketing and an owner of Royal Purple from 2002 -2012. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films including Salt, Real Steel, Safe Haven,  A Good Day to Die Hard as well as the upcoming films Need for Speed, Transformers 4 and many others.  Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.    

Please note: The sample promotional videos that were presented during the ‘live’ webinar, will not display in the webinar video recording. Please download and view the additional videos to supplement the recorded presentation.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Opportunities for Growth - Working with the Top Auto Manufacturers, Powered by PRO

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Thursday, February 6, 2014; Dave Lalain, VP of Commercial Development for AIAG

It is an interesting time in Automotive, opportunity is everywhere, but doing business in the direct supply chain for automotive remains a challenge. AIAG has been helping the industry do business for over 30 years with common business process standards. This session will provide the guidance you need to meet the challenges. If you have tried to apply to do business with customers at almost any level you have undoubtedly encountered a maze of jargon and requirements. Dave Lalain will show you how to get the information you need to understand and meet the requirements.

As VP of the Automotive Industry Action Group’s Commercial Development team, Dave and the team are working to share best practices and optimize business processes throughout the industry. Key focus areas include Quality, Corporate Responsibility, and Supply Chain Management.

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Regular Price:

$19.99

Webinar: Twenty Ideas in Twenty Minutes - Driving Business Growth & Fueling High Performance

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Thursday, January 9, 2014; Christine Corelli, Christine Corelli and Associates

Getting customers is one thing. Between the challenges of escalating competition and "service savvy" customers, if you don’t excel in sales and every single aspect of the customer's experience, they will take their buying power elsewhere. It’s that simple. 

Creating a "Sales-Service Excellence Culture" should be a major strategic initiative in your business for 2014. Popular SEMA Show speaker and noted author Christine Corelli (christinespeaks.com) will deliver twenty ideas in a step-by-step process to get you there. Don't miss this opportunity to hear from the expert!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Attendee Buyer’s Webinar: Are You Ready for the SEMA Show?

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Thursday, October 10, 2013; Tom Gattuso, SEMA; George Lathouris, Keystone Automotive Operations, inc.

Attention SEMA Show attendees! Planning is the key to making the most of your SEMA Show experience. The wealth of opportunities can be staggering, so it’s critical that you maximize your time to take advantage of each one. Participants will receive valuable insights from these experts, including: 

  • Information every first timer should know about preparing for the 2013 SEMA Show
  • Planning tips and must-know details
    Advice on scheduling appointments for efficient time management
  • Arranging travel and hotel stays
  • Networking opportunities throughout the Show, which will be held November 5-8 in Las Vegas
  • Using the SEMA app to accelerate your efficiency

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - Are You Prepared? Last-Minute Webinar for First-Timers

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Thursday, September 19, 2013; Tom Gattuso, SEMA; Eric Hoffend, Freeman

Exhibiting at the SEMA Show takes some planning and preparation, and there are a number of details that may not occur to a first-timer until just a few weeks before the doors open. The Show organizers have put together a webinar—an online seminar that requires only a computer and an Internet connection for participation—designed to answer some of the most frequently asked logistical questions. They include what to do when you arrive at your hotel, how and where to arrange transportation, parking while at the Show, moving in and moving out, taking care of yourself, eating well and much more.

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - Everything You Need to Know About Exhibiting at the 2013 SEMA Show

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Thursday, August 15, 2013; Tom Gattuso, SEMA; Jennifer Carr, CEM, ConvExx

Learn from the experts! Discover the most efficient way to prepare for the 2013 SEMA Show and manage your booth space. Show Director Tom Gattuso and Jennifer Carr, director of operations for ConvExx, the company that manages the SEMA Show, will present a comprehensive webinar that will guide exhibitors through everything from basic set-up to little-known tips on getting the best return for your SEMA Show investment. Participation requires only a computer and an Internet connection.

This webinar will thoroughly cover the online exhibitor manual, Show hours, frequently asked questions, booking hotels, where to park, using press releases and other means to promote a booth, publicizing celebrity appearances and using the online exhibitor directory to bring buyers to your space.

The webinar will also cover how to order booth materials such as carpeting and rental exhibits as well as contracting for electrical service and the best ways to transport freight to and from the Show. Carr and Gattuso will explain how to use official SEMA Show contractors to obtain best pricing for floral arrangements, buyer lists, lead-retrieval systems, audiovisual equipment, computers, security and more. 

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SEMA Members may get this content for free!

Regular Price:

$19.99

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