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2011 SEMA Pickup Truck Report

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The 2011 SEMA Pickup Truck Report provides a comprehensive look at the market. It includes sales data and consumer purchase trends on 15 model pickups covering 2001–2011 model years and more than three dozen specialty- equipment accessories. The report also compares the midsize truck market to the fullsize truck market.

The report included data collected from a survey of pickup-truck owners, as well as vehicles sales data and specialty-equipment market numbers.

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