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Engaging the Customer in a Media-Saturated World

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.
SEMA Member News—March/April 2014

Engaging the Customer in a Media-Saturated World

By Wayne Williams

Recognition and an Eminent Partnership

SEMA Member News—January/February 2014

Recognition and an Eminent Partnership

 

The premier award at the 2013 WTC reception was the induction into the WTC Hall of Fame of Corky Coker of Coker Tire. Coker has been heavily involved in the leadership of SEMA, serving 12 years on its board of directors and a term as the Board’s chairman.</p></td></tr></tbody></table>  </div>

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The WTC’s Guide to the 2013 SEMA Show

It’s that time again! The 2013 SEMA Show is nearly upon us, and you can almost hear the hustle and bustle of the South Hall beginning to rev up as exhibitors, buyers and media prepare for what is anticipated to be a fantastic Show. A few of the must-attend events for the wheel and tire segment of the specialty-equipment industry are hosted by the Wheel & Tire Council (WTC) and include a general membership meeting and a networking and awards reception. Do not miss these opportunities to get involved, influence change and better position your business.

SEMA Member News—November/December 2013  

The WTC’s Guide to the 2013 SEMA Show

It’s that time again! The 2013 SEMA Show is nearly upon us, and you can almost hear the hustle and bustle of the South Hall beginning to rev up as exhibitors, buyers and media prepare for what is anticipated to be a fantastic Show. A few of the must-attend events for the wheel and tire segment of the specialty-equipment industry are hosted by the Wheel & Tire Council (WTC) and include a general membership meeting and a networking and awards reception.

Looking Ahead: WTC to Partner With Clemson University

Three years ago, SEMA teamed with Clemson University’s International Center for Automotive Research (CU-ICAR) to offer SEMA members access to product-development analysis, testing, simulation resources and engineering talent. John Waraniak, SEMA’s vice president of vehicle technology, sees this as an unprecedented opportunity for members. “Technology is integral to both the relevance and the future of SEMA and the performance aftermarket,” he said. “To ignore its impact is a fundamental mistake. The association’s vehicle technology programs and initiatives are investments in SEMA’s collective future.”

SEMA Member News—September/October 2013

Looking Ahead: WTC to Partner With Clemson University

By Amanda Gubbins

Three years ago, SEMA teamed with Clemson University’s International Center for Automotive Research (CU-ICAR) to offer SEMA members access to product-development analysis, testing, simulation resources and engineering talent. John Waraniak, SEMA’s vice president of vehicle technology, sees this as an unprecedented opportunity for members.

Execution Is the Chariot of Genius

William Blake is quoted as saying, “Execution is the chariot of genius.” Today we often quote Nike’s slogan: “Just Do It.” One of my favorite quotes goes like this, “When all was said and done, more was said than done.” These three quotes/slogans share a common thread—the idea that thoughts should lead to actions. Of course, activity is often confused with productivity. Productivity is measured; it’s usually planned in advance with intervals that measure progress. Because my primary business is marketing and my primary involvement with SEMA is the Wheel & Tire Council (WTC), this article will discuss a few simple techniques about marketing wheels and performance tires. I’ve recently witnessed two retailers re-focus and re-target their businesses. One is a significant countrywide retailer whose primary business focus is performance tires and wheels; the other is a tire retailer that rarely sells wheels. Here’s what they did.

Execution Is the Chariot of Genius

By Wayne Williams

William Blake is quoted as saying, “Execution is the chariot of genius.” Today we often quote Nike’s slogan: “Just Do It.” One of my favorite quotes goes like this, “When all was said and done, more was said than done.” These three quotes/slogans share a common thread—the idea that thoughts should lead to actions. Of course, activity is often confused with productivity.

Better Merchandising Leads toBetter Sales...and Profits

By Wayne Williams I couldn’t help but notice how nicely merchandised the Starbucks Coffee Shops were this past holiday season. Again this year, my wife and I did the Christmas shopping together, and because my wife is a happier shopper when she has a Starbucks coffee in her hand, we visited a number of locations.

SEMA Member News—March/April 2013  

Better Merchandising Leads toBetter Sales...and Profits

By Wayne Williams

Poolside With the WTC at the SEMA Show

Leaders in the wheel and tire industry met poolside at the Renaissance Hotel for their annual reception and networking mixer during the 2012 SEMA Show in Las Vegas. The Wheel & Tire Council (WTC) Select Committee, adorned in Hawaiian shirts, greeted guests with leis and invited them to enjoy libations, hors d’oeuvres and the company of their peers. The evening also served to honor the 2012 WTC Hall of Fame inductee. The SEMA WTC Hall of Fame was founded to honor and recognize those outstanding individuals in the wheel and tire industry whose creativity, dignity, integrity, industriousness and accomplishments on a national basis have enhanced the status of the industry while significantly contributing to its growth, progress and professionalism.

SEMA Member News—January/February 2013

Poolside With the WTC at the SEMA Show

Leaders in the wheel and tire industry met poolside at the Renaissance Hotel for their annual reception and networking mixer during the 2012 SEMA Show in Las Vegas. The Wheel & Tire Council (WTC) Select Committee, adorned in Hawaiian shirts, greeted guests with leis and invited them to enjoy libations, hors d’oeuvres and the company of their peers.

WTC to Focus on Education and Networking

Every SEMA Show takes on a life of its own and is remembered for the cars, the new products, the exhibits and, of course, the parties. For the Wheel & Tire Council’s (WTC) Show planning committee, the decision was made to focus on what the organization’s membership continually says are the primary benefits of being a part of the group: education and networking.

SEMA Member News—November/December 2012

WTC to Focus on Education and Networking

Influencing the Wheel and Tire Industry

The Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. In this role, they commit their time, experience and unique perspective in order to help guide association resources for the betterment of the industry. With this in mind, and as the result of the recent elections, WTC is positioned strongly to influence meaningful change and help promote the wheel and tire segments of the specialty-equipment market. WTC is proud to announce the new members of the committee.

SEMA Member News—September/October 2012

Influencing the Wheel and Tire Industry

  The Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. 
 

The WTC is asking WTC mem

Getting to Know the WTC

“Getting to the Know the WTC” (Wheel & Tire Council) provides a glimpse into the challenges and opportunities confronting the wheel and tire segment of the automotive specialty-equipment industry. By reaching out to WTC retailers across the United States, the council is better poised to continue its efforts to build programs and services that deliver tangible benefits where the rubber meets the road.

SEMA Member News—July/August 2012

Getting to Know the WTC

“Getting to the Know the WTC” (Wheel & Tire Council) provides a glimpse into the challenges and opportunities confronting the wheel and tire segment of the automotive specialty-equipment industry. By reaching out to WTC retailers across the United States, the council is better poised to continue its efforts to build programs and services that deliver tangible benefits where the rubber meets the road.

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