In 2014, HRIA once again collaborated with the Automotive Restoration Market Organization to showcase the artistry of their members in a Hot Rod Alley booth. This was a destination point for members who needed a break or wanted to reconnect with old friends. The booth featured three display vehicles representing the hot-rod niche and three others representing the restoration market. Throughout the week, members visited to enjoy the cars, rest their feet and share information about the council with other visitors to the booth.
Each year at the SEMA Show, a walk through Hot Rod Alley gives attendees a snapshot of the market’s artistry. For the Hot Rod Industry Alliance (HRIA), the week is a chance to highlight a few creations by members displayed in the council booth and at the organization’s annual reception. It’s an initiative that’s much more than just eye candy, according to HRIA Chair Rick Love.
This year, the Hot Rod Industry Alliance (HRIA) joins the Posies Driven Dirty Tour with the goal of connecting a new generation to opportunities in the industry. The route will run October 25–November 2 from Hummelstown, Pennsylvania, to the SEMA Show in Las Vegas. The tour is a natural fit with HRIA’s Futures in Hot Rodding initiative, which is an effort to encourage the industry’s next generation by identifying, communicating and promoting hot-rod-specific educational resources and career opportunities.
The hot-rod market is reminiscent of a time gone by, but it’s really an industry committed to giving new life to time-tested vehicles. The Hot Rod Industry Alliance (HRIA) continues to break new ground for the niche in the resources it offers and approaches it tries. While 2014 has already been a year of fresh ideas, there’s more excitement in store.
By Todd RydenMuch of the country is past the point of dealing with cold, damp, wintery weather, which means that we’re all getting a little antsy to fire up our hot rods. Most big cities in the snow-belt offer a couple of indoor shows and even swap meets to break up the winter storage blues, but that just fuels the fire of what we’re missing out on due to a choice of regional residence.What really fans the fire of not being able to drive our rods several months out of the year is reading about the shows, races and events taking place in the fair-weather states...
The Hot Rod Industry Alliance (HRIA) kicked off its annual industry reception on Wednesday, November 6, with Mike Kinney of Moonlight Auctioneering Services leading the way through the council’s live auction to benefit the two charities supported by SEMA Cares: Childhelp and Victory Junction. The live auction featured three award-winning participants from HRIA’s Pinewood Builder’s Challenge. These cars first appeared at the annual SEMA Pinewood Drag Races as a part of the Installation Banquet & Gala Fundraiser last summer. Prior to the reception, the cars were displayed in the HRIA booth so that all Show attendees who walked through Hot Rod Alley could enjoy the creativity and craftsmanship of each one.
SEMA Member News—January/February 2014
An Evening of Celebration and Recognition for Hot Rodders
The Hot Rod Industry Alliance (HRIA) kicked off its annual industry reception on Wednesday, November 6, with Mike Kinney of Moonlight Auctioneering Services leading the way through the council’s live auction to benefit the two charities supported by SEMA Cares: Childhelp and Victory Junction.
Hot Rod Alley in the Central HallOne of the SEMA Show’s premier sections, Hot Rod Alley spotlights the craftsmanship and creations of a market that many consider the cornerstone of the specialty-equipment industry. Located in the Central Hall of the Las Vegas Convention Center, Hot Rod Alley showcases some of the industry’s brightest manufacturers displaying their latest innovations and products alongside top-notch show vehicles. Attendees will also find great examples throughout Hot Rod Alley that showcase the history of hot rodding.
For the first time, Hot Rod Industry Alliance (HRIA) Education Day will be held in conjunction with Detroit Autorama, the 60-year-old custom-car show that takes place each March at Cobo Hall in Detroit. The Education Day program will consist of 24 sessions, each led by an executive from a hot-rod parts manufacturer who will educate attendees about products features, benefits and installation guidelines.
SEMA Member News—September/October 2013
HRIA Education Day Moves
HRIA Education Day will be held in conjunction with Detroit Autorama.
Summer brings the sights and sounds of hot rods to the streets for cruise nights and weekend events. For the Hot Rod Industry Alliance (HRIA), every other summer marks the beginning for a new chairman and chair-elect. This year, the group can thank Rick Love of Vintage Air for the outstanding leadership and goals he established as chair and welcome Del Austin and John McLeod as chair and chair-elect respectively. Austin and McLeod are getting behind the wheel of a Select Committee on the move. Austin will be steering the committee through the many challenges that the industry is facing, including legislation issues, investigating counterfeit and inferior hot-rod products and providing information to help HRIA members grow their businesses.
As a manufacturer, you invest a lot of time and money into bringing new products to market. There’s the concept for a great new hot-rod product itself followed by research and design time, prototypes, testing and, eventually, the manufacturing. Immediately following that process is the marketing side of the equation, where expenses can really add up. There are packaging costs, promotion and introduction, catalogs, literature and advertising dollars. By the time a new product ships, most companies have a substantial investment at stake and plan (or hope) for a return on the investment in the near future.