HRIA Member News

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Driven Dirty Tour Models Futures in Hot Rodding

This year, the Hot Rod Industry Alliance (HRIA) joins the Posies Driven Dirty Tour with the goal of connecting a new generation to opportunities in the industry. The route will run October 25–November 2 from Hummelstown, Pennsylvania, to the SEMA Show in Las Vegas. The tour is a natural fit with HRIA’s Futures in Hot Rodding initiative, which is an effort to encourage the industry’s next generation by identifying, communicating and promoting hot-rod-specific educational resources and career opportunities.
SEMA Member News—September/October 2014

Driven Dirty Tour Models

A Year of New and Improved Programs for HRIA

The hot-rod market is reminiscent of a time gone by, but it’s really an industry committed to giving new life to time-tested vehicles. The Hot Rod Industry Alliance (HRIA) continues to break new ground for the niche in the resources it offers and approaches it tries. While 2014 has already been a year of fresh ideas, there’s more excitement in store.
SEMA Member News—July/August 2014

A Year of New and Improved Programsfor HRIA

2014 Education Day a Success
 

Education Day presenters share their knowledge about products, installations and vehicle systems in a relaxed environment.

Winter Means Progress for Your Project

By Todd RydenMuch of the country is past the point of dealing with cold, damp, wintery weather, which means that we’re all getting a little antsy to fire up our hot rods. Most big cities in the snow-belt offer a couple of indoor shows and even swap meets to break up the winter storage blues, but that just fuels the fire of what we’re missing out on due to a choice of regional residence.What really fans the fire of not being able to drive our rods several months out of the year is reading about the shows, races and events taking place in the fair-weather states...
SEMA Member News—March/April 2014

Winter Means Progress for Your Project

By Todd Ryden

An Evening of Celebration and Recognition for Hot Rodders

The Hot Rod Industry Alliance (HRIA) kicked off its annual industry reception on Wednesday, November 6, with Mike Kinney of Moonlight Auctioneering Services leading the way through the council’s live auction to benefit the two charities supported by SEMA Cares: Childhelp and Victory Junction. The live auction featured three award-winning participants from HRIA’s Pinewood Builder’s Challenge. These cars first appeared at the annual SEMA Pinewood Drag Races as a part of the Installation Banquet & Gala Fundraiser last summer. Prior to the reception, the cars were displayed in the HRIA booth so that all Show attendees who walked through Hot Rod Alley could enjoy the creativity and craftsmanship of each one.
SEMA Member News—January/February 2014

An Evening of Celebration and Recognition for Hot Rodders

The Hot Rod Industry Alliance (HRIA) kicked off its annual industry reception on Wednesday, November 6, with Mike Kinney of Moonlight Auctioneering Services leading the way through the council’s live auction to benefit the two charities supported by SEMA Cares: Childhelp and Victory Junction.

Hot Rodder’s Guide to the SEMA Show

Hot Rod Alley in the Central HallOne of the SEMA Show’s premier sections, Hot Rod Alley spotlights the craftsmanship and creations of a market that many consider the cornerstone of the specialty-equipment industry. Located in the Central Hall of the Las Vegas Convention Center, Hot Rod Alley showcases some of the industry’s brightest manufacturers displaying their latest innovations and products alongside top-notch show vehicles. Attendees will also find great examples throughout Hot Rod Alley that showcase the history of hot rodding.

SEMA Member News—November/December 2013

Hot Rodder’s Guide to the SEMA Show

Hot Rod Alley in the Central Hall

HRIA Education Day Moves

For the first time, Hot Rod Industry Alliance (HRIA) Education Day will be held in conjunction with Detroit Autorama, the 60-year-old custom-car show that takes place each March at Cobo Hall in Detroit. The Education Day program will consist of 24 sessions, each led by an executive from a hot-rod parts manufacturer who will educate attendees about products features, benefits and installation guidelines.

SEMA Member News—September/October 2013

HRIA Education Day Moves

 

HRIA Education Day will be held in conjunction with Detroit Autorama.
HRIA Education Day will be held in conjunction with Detroit Autorama. 

HRIA’s New Chair and Chair-Elect

Summer brings the sights and sounds of hot rods to the streets for cruise nights and weekend events. For the Hot Rod Industry Alliance (HRIA), every other summer marks the beginning for a new chairman and chair-elect. This year, the group can thank Rick Love of Vintage Air for the outstanding leadership and goals he established as chair and welcome Del Austin and John McLeod as chair and chair-elect respectively. Austin and McLeod are getting behind the wheel of a Select Committee on the move. Austin will be steering the committee through the many challenges that the industry is facing, including legislation issues, investigating counterfeit and inferior hot-rod products and providing information to help HRIA members grow their businesses.

MEMBER NEWS
By Todd Ryden

Product Support Through Installation Instructions

As a manufacturer, you invest a lot of time and money into bringing new products to market. There’s the concept for a great new hot-rod product itself followed by research and design time, prototypes, testing and, eventually, the manufacturing. Immediately following that process is the marketing side of the equation, where expenses can really add up. There are packaging costs, promotion and introduction, catalogs, literature and advertising dollars. By the time a new product ships, most companies have a substantial investment at stake and plan (or hope) for a return on the investment in the near future.

SEMA Member News—March/April 2013

Product Support Through Installation Instructions

By Todd Ryden

Hot Rodders Give Back and Honor the Industry

The 2012 SEMA Show featured a night to remember for hot-rodding professionals. The Hot Rod Industry Alliance (HRIA) kicked off its annual industry reception in dramatic fashion, as Mike Kinney of Moonlight Auctioneering Services led the way through the council’s first-ever live auction to benefit the two charities supported by SEMA Cares: Childhelp and Victory Junction Camp. The live auction featured three participants from HRIA’s Pinewood Builder’s Challenge and got the crowd of nearly 700 into a bidding frenzy.

SEMA Member News—January/February 2013

Hot Rodders Give Back and Honor the Industry

 

 On hand for the HRIA Business of the Year presentation to Classic Instruments were (from left) Love, John McLeod, Austin, Bill Mullins, Devin Butterbrodt and Ron Hanna.

Fourth Annual Collector Car Appreciation Day to Be Celebrated July 12, 2013

SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) announced that the next Collector Car Appreciation Day will be celebrated July 12, 2013. The date marks the fourth consecutive commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society.

SEMA News—December 2012 

EVENTS

Fourth Annual Collector Car Appreciation Day to Be Celebrated July 12, 2013

Annual Event Acknowledges Importance of Collection and Restoration of Classic Cars

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