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The Great California Street Rod Civil War

At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods. Southern Californian Buttera ribbed Brizio, who was from South San Francisco, about how the Bay Area cars were “average” mechanically but were topped by outstanding paint jobs to make them seem more special. Brizio, in turn, said L.A. turned out trick show cars that couldn’t be driven very far. One thing led to another and (so the story goes) the discussion devolved into a “my new car will be better than your new car” challenge.
SEMA News—July 2014

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archives

Three Tips for Using SEMA’s Professional Development Tools

A key to developing a motivated team is growing the talent that’s already in the pool. The goal of the SEMA Education Institute (SEI) is to lead the industry by offering a variety of tools to help members continue learning throughout every stage of their career paths.
SEMA Member News—July/August 2014

Three Tips for Using SEMA’s Professional Development Tools

 

SEMA offers tools for professional development at the SEMA Show and throughout the year.</p></td></tr></tbody></table>  </div>

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Web Suppliers

Online Tool-Building for Your BusinessIn many ways, developing a strong web presence has become a whole lot simpler. In other ways, it can be more confusing than ever.“With all the technology out there, websites are just easier to build now than they used to be,” said Bill Lundberg, product manager, automotive industry, for ARI (formerly 50 Below). “Local website designers have become abundant. Many designers still focus on the desktop version. Great website presence, however, relies on helping your customers on all types of devices and using the best tools for the job.”
SEMA News—July 2014

BUSINESS
By Mike Imlay

SEMA Garage: What’s In It for You?

The compelling image you see on the cover of this issue was a byproduct of a visit by the world-famous SO-CAL Speed Shop crew. They came by to check out the newly completed SEMA Garage and to touch base with one of their celebrity clients—rock guitarist and legendary car collector Billy Gibbons. SO-CAL was among the first of many SEMA-member companies that will use the tools and facilities we have assembled in the SEMA Garage. The SO-CAL team took advantage of the SEMA Garage FaroArm laser scanner to capture the exact curvature of the ’34 Ford’s sleek body panels to quickly fabricate a new custom trim piece. It’s an example of how the latest scanning and rapid prototyping tools can revolutionize the way our industry develops products.
SEMA News—July 2014

CHRIS KERSTING

Spy Photos

New-Generation SVO Mustang, Ford Raptor Mule, SRT Challenger Hellcat, and GM Colorado, Canyon Diesel With VW Amarok.
SEMA News—July 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.
SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

Fast Facts

Breaking news from SEMA members, including Wes-Coast Marketing, Holley Performance Products, Midwest Truck & Auto Parts, Flex-a-lite, Fidanza Performance, The Society of Collision Repair Specialists and more.
SEMA News—July 2014

INDUSTRY NEWS

’15 Ford Mustang, F-150 CAD Data Available

Ford Motor Co. has made CAD information available for the ’15 Mustang and F-150. The data is accessible to SEMA manufacturing members who are subscribed to the SEMA Technology Transfer program. The program, which was established more than 10 years ago to help manufacturers minimize or eliminate reverse engineering for production, is available for $360 per year. Other OEMs that are part of the program include Chrysler, General Motors and Scion.
SEMA News—July 2014

INDUSTRY NEWS

Second Annual SEMA Launch Pad Presented By YEN

After the success of last year’s Launch Pad competition, SEMA is excited to announce that the contest will return for a second year at the 2014 SEMA Show in Las Vegas. Sponsored by the Young Executives Network (YEN), the SEMA Launch Pad offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service.
SEMA Member News—July/August 2014  

Second Annual SEMA Launch Pad Presented By YEN

 

Five 2014 Launch Pad contestants will compete for a significant package of awards in a final evaluation by industry professionals at a live event during the SEMA Show</p></td></tr></tbody></table>  </div>

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Becoming an Effective Leader

By Gigi HoWhether it’s leading a small group, a department or an entire company, effective leaders draw upon their own unique journeys for developing keys to success. While there is no single formula, some of the most successful women in leadership positions today share some core values that can be applied to any company atmosphere. Here’s a look at two rising leaders in the industry and their takes on leading effectively.
SEMA Member News—July/August 2014  

Becoming an Effective Leader

By Gigi Ho

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