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Engaging the Customer in a Media-Saturated World

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.
SEMA Member News—March/April 2014

Engaging the Customer in a Media-Saturated World

By Wayne Williams

Roy Littlefield

A Message From TIA Executive Vice PresidentOn behalf of the Tire Industry Association (TIA), welcome to the 2013 Global Tire Expo—Powered by TIA. GTE continues to be the largest gathering of the tire industry in North America. From discovering new products to networking, I hope that you will take advantage of all the opportunities that GTE has to offer. We are excited that the Global Tire Expo has experienced overwhelming growth this year and are pleased to welcome many new exhibitors. We continue to work with our valuable partner SEMA to ensure this year’s show will be a tremendous success.

SEMA News—November 2013

Roy Littlefield

A Message From TIA Executive Vice President

Year in Review

For SEMA’s Wheel and Tire Council (WTC), 2011 was a year marked by change and fueled by opportunity. In February, the council hosted an interactive conference in conjunction with its annual Long-Range Planning meeting at the SEMA offices in Diamond Bar, California. Learn & Show, as it was called, provided manufacturers with the opportunity to showcase their products to a local audience comprised of retailers, wholesale distributors and media.

SEMA Member News—March/April 2012

Year in Review

  member news, automobile events, automotive industry news, tire-wheel industry, tire dealers, tire expo, tire retailers

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