Required Reading

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Cars Provide the Backdrop

The 2013 SEMA Show featured literally thousands of cars. All kinds of cars. No matter what type you prefer, chances are it was on display at the SEMA Show. Whether it was Mustangs, Camaros, Porsches, Toyotas, Corvettes or something else, you were guaranteed to see the latest and greatest. These cars provide a canvas for the best in wheels, mobile-electronics products and LED headlights, just to name a few. These custom builds were a great way for the Show’s almost 2,500 exhibitors to showcase and display their aftermarket products. SEMA Show vehicles provided aftermarket product manufacturers with the ability...
SEMA News—July 2014

REQUIRED READING

New Products Are the Stars

The SEMA Show may be well known for project vehicles and special builds, but amazing new products are the stars of the event. In fact, 60,000 buyers and 3,000 media from all over the world traveled to the Las Vegas Convention Center primarily because of the all the new products on display. Reporters were able to find products in specific categories of interest to their audiences, such as truck, SUV and off-road in the case of Truck Trend and Truckin’, or restoration and racing and performance for Modified magazine. No matter the category, reporters had access to hundreds of amazing new products.  
SEMA News—April 2014

REQUIRED READING

Persistence Pays Off For Off-Road Enthusiasts

After six years of back-and-forth and negotiations that spanned not only the U.S. Congress but also the U.S. military (the Marine Corps, to be precise), a compromise has been negotiated to keep 96,000 acres of land open to off-road enthusiasts in the Johnson Valley OHV area near Twentynine Palms, California. SEMA and the SEMA Action Network (SAN) worked closely with a number of organizations related to the off-road community to support this provision, which keeps a large portion of the area open to off-road and outdoor enthusiasts while at the same time providing for the needs of the U.S. military. One of SAN’s initiatives is to look for practical solutions to off-road use questions to preserve the rights of the nation’s enthusiast communities. SEMA is gratified that, after six years, a win-win compromise could be enacted to the benefit of all parties involved.

SEMA News—March 2014

REQUIRED READING

Persistence Pays Off For Off-Road Enthusiasts

After six years of back-and-forth and negotiations that spanned not only the U.S. Congress but also the U.S. military (the Marine Corps, to be precise), a compromise has been negotiated to keep 96,000 acres of land open to off-road enthusiasts in the Johnson Valley OHV area near Twentynine Palms, California.

SEMA Show 2013 Coverage—The Next Best Thing to Being There

Thousands of reporters and journalists attend the SEMA Show each year with the goal of sharing new products and trends with consumers who are unable to see what’s happening in person. Many of the journalists represent automotive publications. However, as vehicle customization becomes more mainstream and consumers seek to personalize everything from cell-phone covers to coffee orders, general interest in the SEMA Show increases. Representatives from daily newspapers and mainstream outlets come to the SEMA Show to share with their readers news on how they can personalize their vehicles, whether with something as simple as a custom floor mat or seat cover or with a new paint scheme or engine component.

SEMA News—February 2014

REQUIRED READING

The 2013 SEMA Show: It’s a Wrap!

The SEMA Show is now a wrap. The 2013 Show featured nearly 2,400 exhibitors and covered more than 1,000,000 sq. ft. of exhibit space. The benefits to Show exhibitors included access to more than 60,000 buyers and the chance to work with manufacturers, such as Ford, Scion and Hyundai, on project vehicles that showcased their products as they were intended to be used.

SEMA News—January 2014

REQUIRED READING

The SEMA Garage

SEMA recently hosted members of the media for a tour of the SEMA Garage–Industry Innovations Center. The event was held in conjunction with Collector Car Appreciation Day on July 12, 2013, at SEMA’s headquarters in Diamond Bar, California. The SEMA Garage-Industry Innovations Center helps businesses create and design products for the automotive accessory market. Outfitted with nearly $2 million worth of equipment, the SEMA Garage features a complete emissions-testing cell for Environmental Protection Agency (EPA) and California Air Resources Board (CARB) certification. In addition, a 3D lab, complete with a Faro arm and a 3D scanner, allows member companies to quickly scan production cars and accurately model production parts. Media who joined the tour were also given the opportunity to see additional equipment, including digital race car scales, vehicle lifts and a temperature-controlled test cell. Some of the coverage is highlighted below.

SEMA News—December 2013

REQUIRED READING

The SEMA Garage

SEMA Garage—Industry Innovations CenterSEMA recently hosted members of the media for a tour of the SEMA Garage–Industry Innovations Center. The event was held in conjunction with Collector Car Appreciation Day on July 12, 2013, at SEMA’s headquarters in Diamond Bar, California.

Presidential Export Award

SEMA was recently honored with the Presidential Export Award —or “E” Award—from U.S. Acting Secretary of Commerce Rebecca Blank in Washington, D.C. The President’s “E” Award was created by President John F. Kennedy in 1961. “E” Awards were presented to a total of 57 recipients this year. Criteria for the award is based upon four years of successive export growth and case studies that demonstrate valuable support to exporters resulting in increased exports for the member company’s clients.

SEMA News—October 2013

Presidential Export Award

SEMA was recently honored with the Presidential Export Award —or “E” Award—from U.S. Acting Secretary of Commerce Rebecca Blank in Washington, D.C. The President’s “E” Award was created by President John F. Kennedy in 1961.

SEMA Provides “Fuel for Thought”

SEMA has a long history of monitoring federal and state legislative topics that are of interest to the automotive industry as well as the association’s member companies and their customers. One key topic of current concern is the Renewable Fuel Standard (RFS)—a law that requires annual increases in the amount of ethanol to be added to gasoline. The SEMA Action Network (SAN) recently helped organize antique-car owners and motorcyclists from all over the country to participate in a “Fuel for Thought” rally on Capitol Hill in opposition to the RFS. This issue is important to automotive enthusiasts because ethanol’s chemical properties pose a risk to older cars and motorcycles. Ethanol absorbs water, which can lead to metal corrosion. It can also dissolve certain rubbers and plastics. Most older vehicles and many motorcycles are not constructed with ethanol-compatible materials.

SEMA News—September 2013

SEMA Provides “Fuel for Thought”

SEMA has a long history of monitoring federal and state legislative topics that are of interest to the automotive industry as well as the association’s member companies and their customers. One key topic of current concern is the Renewable Fuel Standard (RFS)—a law that requires annual increases in the amount of ethanol to be added to gasoline.

The SEMA Show—From Concept to Reality

As the saying goes: “If you can dream it, you can build it.” Year after year, media and trade professionals from all over the world converge on the SEMA Show in Las Vegas to take in the elite of custom builds that showcase an array of specialty-equipment market parts and accessories. Frequently, these vehicles contain custom wheels and tires, exhausts, shocks and paints, which are all chosen with great care. In many cases, Show exhibitors are the ones producing the products that play a key role in these vehicles, giving them added exposure and notoriety. In addition to amazing vehicles that tantalize car enthusiasts the world over, the SEMA Show also attracts new and existing products from a wide array of manufacturers, drawing buyers and driving traffic to Show booths.

SEMA News—August 2013

The SEMA Show—From Concept to Reality

As the saying goes: “If you can dream it, you can build it.” Year after year, media and trade professionals from all over the world converge on the SEMA Show in Las Vegas to take in the elite of custom builds that showcase an array of specialty-equipment market parts and accessories. Frequently, these vehicles contain custom wheels and tires, exhausts, shocks and paints, which are all chosen with great care.

SEMA Show Starts Off Strong

This year’s SEMA Show booth-selection process was a success. Almost 2,000 exhibitors signed up for priority booth selection, which took place May 2–15, 2013. This represents a 6% increase over last year’s numbers, and a complete, updated floorplan is now available at www.SEMAShow.com. Since 91% of buyers base their decisions on whether to attend the SEMA Show partly on what companies are exhibiting, these numbers are certainly a testament to the early support and enthusiasm for this year’s SEMA Show. Companies are able to sign up any time for exhibit space at www.SEMAShow.com/buyabooth. The SEMA Show is set for November 5–8, 2013, at the Las Vegas Convention Center.

SEMA News—July 2013

REQUIRED READING

SEMA Show Starts Off Strong

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