SEMA Education Institute (SEI)

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PR Tips From Reporter Larry Edsall

Get tips on how to work with reporters at the SEMA Show as veteran journalist Larry Edsall hosts the SEMA webinar on "Getting Media Coverage at the SEMA Show," June 12, 2014, at 10:00 a.m. (PDT).

How to Grab Media Attention at the SEMA Show

Veteran reporter Larry Edsall will offers tips on how to effectively work with media during the SEMA webinar, June 12, 2014, at 10:00 a.m. (PDT).

Introduction to R&D Tax Credit—Are You Missing Out?

The "Introduction to the R&D Tax Credit" webinar, led by Kirk Chen, will inform participants about what qualifies as R&D in the eyes of the IRS, the basic principles of the R&D tax credit, how the credit could benefit your company, the potential risks involved and more.

Deadline Next Week to Present a SEMA Show Seminar

Interested in sharing your expertise, being recognized as a thought leader, and gaining the respect of your peers as an industry innovator? Become a speaker at one or more SEMA events, including the 2014 SEMA Show.

Present a Seminar at the 2014 SEMA Show: Deadline March 28

Interested in sharing your expertise, being recognized as a thought leader, and gaining the respect of your peers as an industry innovator? Become a speaker at one or more SEMA events, including the 2014 SEMA Show.

Reach Mass Consumers Through Product Placement

Product placement in television and film may be an effective way to increase general awareness and reach new customers, particularly customers who may not be hardcore auto enthusiasts. To help SEMA members decide if product placement is right for their companies, the SEMA Education Institute (SEI) is hosting a webinar entitled, “So, You Want to Be in Pictures? A Guide to Product Placement in Film,” next week, February 20, from 10:00 a.m.–11:00 a.m. (PST).

Business Tips and Insider Guidance—SEMA Webinar Schedule Released

SEMA will kick-off its 2014 webinar series Thursday, January 9, with popular SEMA Show speaker and noted author Christine Corelli.

SDC-MRN Certification Course

Manufacturer's reps know that information sells parts. Tell a retailer or jobber the benefits and details of a manufacturer's product line, and you're halfway to an order.

SEMA Data Co-Op: The Digital Foundation for Specialty Parts Sales Growth

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