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Previewing Selected New Products You’ll See at the 2014 SEMA Show

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2014 event, check out the more than 70 new products previewed here. During the Show on November 4–7, 2014, head to the upper level of South Hall for a look at the New Products Showcase in the Las Vegas Convention Center.    
SEMA News—October 2014

NEW PRODUCTS

Must-See Features of the 2014 SEMA Show

More Than a Trade Show, It’s an Automotive ParadiseThe SEMA Show is a business event, as everyone in the industry knows. It’s the venue where buyers and sellers come together to provide products to installers and stock the shelves of retail outlets throughout the nation and the world. But it’s also so much more than that. It’s one of the world’s greatest custom car shows. It’s a four-day university of automotive knowledge. It’s a carnival, complete with wild rides and sideshows. There’s more going on at the SEMA Show than at many of the planet’s amusement parks, and there’s only so much time in each day. Attendees have to plan ahead if they want to catch every nuance available. Here’s a brief look at some of the major points of interest.
SEMA News—October 2014

EVENTS

Trade-Show Leads

The Keys Are Collecting, Qualifying and Following Up According to a report entitled “2013 SEMA Show Research”—a post-Show survey of exhibitors and attendees—almost 90% of exhibitors at the 2013 SEMA Show said that they exhibit in order to generate leads and increase awareness of their companies. Slightly higher percentages said that those objectives were met at the 2013 Show.
SEMA News—October 2014

EVENTS

SEMA Ignited

The world’s most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00–10:00 p.m., as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip.

Attract Buyers Before the SEMA Show

Four Expert Tips for Building Online Buzz for Your Booth Starting TodayThe latest registration statistics for this year’s SEMA Show indicate a more than 5% increase in the number of buyers planning to hit the Show floor on Tuesday–Friday, November 4–7. With more buyers than ever coming to the Show, an exhibitor’s obvious goal is to entice as many of them into the company booth as possible. You’ll likely do this with new-product introductions, updates to signature product lines, booth demonstrations, project-vehicle reveals and even, perhaps, celebrity appearances. However, all of those tactics do little good if you don’t build buzz about them ahead of time.
SEMA News—September 2014

EVENTS

Planning Your 2014 SEMA Show Success

Advice for First-Time (and Even Long-Time) ExhibitorsMore than 130,000 automotive industry professionals will attend the 2014 SEMA Show, November 4–7, at the Las Vegas Convention Center (LVCC), and more than 60,000 of them will be buyers searching the aisles for products to carry in their retail outlets and installation centers. Historically, 87% of those buyers plan to purchase products from the Show’s exhibitors. With some forethought, a bit of research and a successful strategy, even first-time exhibitors can take full advantage of those sales opportunities at what has become the largest annual gathering of small businesses in the United States.
SEMA News—September 2014

EVENTS

Facebook’s Crackdown on Free Business Posts

For Many, a Bitter PillBusinesses smarting over Facebook’s decision to severely limit their ability to communicate with people who like their business pages on the social network recently got an explanation from the web titan about the policy change. But many aren’t buying it.“Facebook wants us to pay for real estate that we used to get for free,” said Leslie Nuccio, creative strategist for Meltwater, a social media monitoring and press relations firm.
SEMA News—September 2014

INTERNET
By Joe Dysart

Tools & Equipment Products

You might be able to start a nail with a screwdriver, but it’s a whole lot easier with a hammer. The proper tool makes any task flow more smoothly—and automotive machining and modification are certainly the beneficiaries of tool and equipment innovations. A wealth of working gear was introduced in the New Products Showcase at the 2013 SEMA Show. We’ve gathered them together on the next few pages for your review and enjoyment. There may be a gem here that can make your next undertaking more of a joy and less of a job.
SEMA News—August 2014

Tools & Equipment Products

The Right Ones fo

Trademarks, Patents and Copyrights

If you have ever wondered what the difference is between a trademark and a trade secret, you are not alone. Most of the terms used to describe different types of intellectual property (IP) are commonly thrown around interchangeably. However, to protect the IP rights of your company, it is important to take a moment to review the basics of trademark, patent, copyright and trade secret law we have compiled below.
SEMA News—August 2014

LEGISLATIVE AND TECHNICAL AFFAIRS
By Ashley Ailsworth

SEMA Hall of Fame

Honoring Four VisionariesA pioneer is an innovator. An innovator is a dreamer. A dreamer is an enthusiast. And an enthusiast is what we all are. Each year, the SEMA Hall of Fame recognizes members of SEMA and the automotive aftermarket community who have made a difference as they dreamed ideas and built change—enthusiasts with drive who inspired others and transformed a hobby into a thriving industry, leading a trade association to reach more than 50 years of age and 6,500 members deep.
SEMA News—August 2014

PEOPLE
By Tori Tellem

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