Automotive Industry Research

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Targeted Educational Programs

Hot Topics at the 2013 SEMA ShowMore than 50 educational programs in a number of segment categories will be presented during Education Days at the 2013 SEMA Show, and you can see the full list starting on p. 94 of this issue. However, the following few presentations are of particular importance.More than 50 free education courses and several “pay-to-attend” educational events will cover everything from online marketing to customer service, management, industry trends and more. These courses are designed to give you practical tools that can be implemented the day you return from Las Vegas.

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

2013 SEMA Annual Market Study Preview

Current Report Details Slow But Steady Industry ImprovementThings are looking up. That’s the overall impression cast by the just-released 2013 SEMA Annual Market Report. The new study provides a composite view of the automotive specialty-equipment industry and new-vehicle sales, and is packed with information and background that businesspeople from all market segments will want to access. The study is available now and can be downloaded here.The report’s major findings include a return of growth for the industry overall. The street-performance niche continues to drive the rebound with a 15.3% year-over-year increase, but the light-truck niche also experienced the first growth in four years with a 1% increase in sales. The appearance and accessories segments are growing based largely...

SEMA News—September 2013

RESEARCH
By Steve Campbell

2013 SEMA Annual Market Study Preview

Current Report Details Slow But Steady Industry Improvement

New Research Shows $31 Billion in Automotive Parts, Accessory Sales

Sales of automotive specialty-equipment products continue to climb, reaching $31 billion in 2012, according to the 2013 SEMA Annual Market Report. The figure represents a 4% increase over the previous year and marks the third consecutive year of growth.The automotive specialty-equipment market began to see an upswing in 2010, when sales totaled $28.60 billion—a 2% increase over the previous year’s total. Sales reached $29.99 billion the following year, representing 5% growth over 2010.

SEMA News—August 2013

 

The Annual SEMA Market Report for 2013—available free of charge to association members and at a nominal fee to nonmembers—provides an overview of the specialty-equipment market and examines key factors that shape the current landscape, such as sales within segments, consumer purchase patterns, vehicle sales and economic trends.</p></td></tr></tbody></table>  </div>

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YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became EffortlessBusinesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube. The online video goliath is rolling out a major upgrade this spring specifically designed to ensure that a company’s website on its service, which YouTube calls a “channel,” looks great no matter how visitors decide to view it.“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

SEMA News—July 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost Social media is now a serious player in employee recruitment, in many cases significantly reducing the cost per hire for companies while simultaneously bringing in higher-quality talent, according to many recruiters. “Underneath the iceberg of vacant jobs advertised on job boards and newspapers, a strong, invisible current of talent is ingeniously using social media to identify and strategize their next career moves,” said Charles Van Heerden, general manager at WaveBox Consulting.

SEMA News—March 2013

INTERNET
By Joe Dysart

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost

Mobile Utility

About this product:

Bettering Your Business With Apps

The words “there’s an app for that” have become somewhat of a cliché—and with good reason. Not long ago, many businesses pursued mobile applications mainly as a gimmicky exercise in marketing. Having a cool branded game or similar whiz-bang app was considered a trendy way to burnish a company’s image with smartphone and tablet users. But times are changing, and the world of apps is maturing.

SEMA Members may get this content for free!

Regular Price:

$1.99

10 Ways to Use Pinterest to Market Your Company

About this product:

Web marketers looking to get the most from social media can no longer ignore Pinterest (www.pinterest.com). This social network devoted to the posting of photo and image collections has quietly become the number-three social network in the world. Indeed, according to figures released by Experian Hitwise in early April, Pinterest brought in 104 million visits in March, lagging behind only Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.

SEMA Members may get this content for free!

Regular Price:

$1.99

Jon Wyly to Head SEMA Data Co-op

About this product:

Jon Wyly was named chief executive officer of the newly formed SEMA Data Cooperative (SDC) in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known in the industry, having worked for 25 years at Arrow Speed Warehouse and, more recently, at Keystone Automotive.

SEMA Members may get this content for free!

Regular Price:

$1.99

SEMA Spy Photos

Buick Regal, MINI Countryman, Chevrolet Silverado, Acura MDX

SEMA News—July 2012

INDUSTRY NEWS

Spy Photos

Photos Copyright Brenda Priddy & Company. Reuse or reproduction without the copyright holder’s consent is prohibited. 

2012 SEMA Annual Market Report Preview

One of SEMA’s primary tools in achieving its mission statement—to help its member businesses succeed and prosper—is providing market research that draws on historical comparisons and illuminates current trends. As a major part of that effort, the association produces an overview of where the industry stands each year. The 2012 SEMA Annual Market Report has just been released and is now available. The report is free to SEMA members and is available for a $250 fee to non-members.

SEMA News—June 2012

RESEARCH
By Steve Campbell

2012 SEMA Annual Market Report Preview

New Report Points to Improving Sales

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