Dealer Relations

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Publications Help Auto Dealers Succeed

It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

SEMA News—February 2011

It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

Spy Shots

BMW 1-Series Five-Door Hatch, Ford’s High-Performance Raptor, 2011 Dodge Charger

SEMA News - March 2010


The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org.

 

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SEMA’s Support of Dealers Makes Headlines

SEMA has long recognized the potential business opportunities that the accessories market brings to dealers.

SEMA News - July 2009

SEMA has long recognized the potential business opportunities that the accessories market brings to dealers. The industry has caught on to this notion over the past few years, and the media have been instrumental in communicating this opportunity to the dealer community.

Particularly noteworthy are reports on the programs that highlight tangible resources available to help dealers tap into the automotive accessories market. Two programs—Dealer Day and ProPledge—were launched by SEMA to help dealers profit from the relatively untapped accessory market.

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