SEMA Show Enthusiast Program

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A Golden Ticket

A special group of enthusiasts entered the Las Vegas Convention Center on the final day of the 2010 SEMA Show. Despite the trade-only attendance rule, this select group was granted a “golden ticket” through the SEMA Opinion Leader Program.

SEMA News—February 2011

Enthusiasts Enter the 2010 SEMA Show, and Tell All

By Carr Winn

2009 Enthusiast Program Report

About this product:

Responding to requests from SEMA members for market research information, the 2009 SEMA Show included a strong new benefit program for exhibitors and attendees alike. SEMA selected a group of automotive enthusiasts to participate in a market research and feedback session, both prior to and during the Show.

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