SEMA News

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Cover Section

  • Eight candidates entered this year’s election, each vying for a position on the 2013–2016 SEMA Board of Directors.

  • SEMA News: Why are you running for the chair-elect position on the SEMA Board of Directors?

    Doug Evans: I am honored to be running! I feel we are at a critical juncture with our industry, and my three decades of experience can help ensure a bright future for SEMA and future generations of enthusiasts. 

  • SEMA News: Why are you running for the Chair-Elect position on the SEMA Board of Directors?

    Tim Martin: SEMA plays an important role in protecting and growing our industry and our lifestyle of vehicle customization, restoration and motorsports. These areas are threatened by change. 

Business

  • Why and How to Hire the Best

    Let’s say you’ve launched a start-up company and are ready to sell your first line (or lines) of new product. Or perhaps you are a small to medium manufacturer looking to take sales to a whole new level. Or maybe you head the marketing department of a company in need of growing its sales force. In each case, you’re likely considering the ability of a manufacturer’s rep to help you reach your goals. If so, you won’t be the first who employed the services of an expert to gain entry to key markets and increase sales of established lines.

Business Technology

  • It’s Easier Than You Think!

    Jon WylyNot too long ago, it took an expert in HTML to enable you to launch a website for your business. It was all very mysterious and was often communicated in a “trust us, you wouldn’t understand” manner. Today, there are numerous ready-to-go platform solutions that have made what was once an expensive and expertise-intensive process into a do-it-yourself reality. In fact, many business owners today are finding that understanding their business technology and managing the details internally is not only relatively easy to do, but also brings a whole new level of control into the business that most often produces better results while saving money.

Chris Kersting

  • Chris Kersting, SEMA President and CEO It has become fairly routine for businesses to periodically review health-care coverage to monitor cost and quality. But this year, health-care review will be more difficult. That’s because the Affordable Care Act—the national health-care plan otherwise known as “Obamacare”—is being phased in, bringing with it new rules about how companies offer health care.

    The law took effect in 2010, but its most consequential requirement—that all individuals obtain minimum levels of coverage on their own or through their employer—takes effect next year. Starting in 2014, large companies (50 employees or more) must decide whether they will offer affordable coverage or pay a fine. Under the law, companies with 49 workers or fewer have no obligation to offer coverage. Insurance exchanges, both public and private, will take effect to help insurance buyers shop for affordable coverage. These are just a sampling of the highlights. There will be more regulations to consider year by year until the law is fully implemented in 2020.

From The Hill

  • Although it was enacted into law in 2010, the Affordable Care Act may continue to be bewildering for many SEMA members. The following article is intended to provide clarity on how the law applies to member companies and their workers and identify threshold issues to consider when speaking with an insurance professional. Here Are Things SEMA Members Need to Know

    Although it was enacted into law in 2010, the Affordable Care Act may continue to be bewildering for many SEMA members. The following article is intended to provide clarity on how the law applies to member companies and their workers and identify threshold issues to consider when speaking with an insurance professional.

    SEMA-Member Guide to the Affordable Care Act

    The Affordable Care Act (also called Obamacare) is one of the most complex and sweeping laws enacted since the Great Depression. Signed into law in March 2010, the law is being phased in over many years. The cornerstone of the law takes effect January 1, 2014, when individuals are required to have health insurance either through their employer or on their own.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • Ford Mustang, Dodge Challenger, Lincoln MKC and Dodge Charger SRT8.

  • The SEMA Young Executives Network (YEN) has announced a new competition that offers executive-level innovators under the age of 40 a platform to showcase their business plans for marketing a new automotive product and service. The “SEMA Launch Pad” contest will earn the grand-prize winner a package of advertising tools to help take his or her business to the next level.

    Through this competition, five finalists will have their business plans peer reviewed by industry leaders at the 2013 SEMA Show in Las Vegas. The grand-prize winner will earn an array of prizes, including a 10x10-ft. booth at the 2014 SEMA Show, an ad in Hot Rod or 4 Wheel & Off Road magazine, a Family Events sponsorship package and more. Even if companies don’t win the grand prize, they will still benefit from the opportunity to be promoted to thousands of industry professionals eager to learn more about innovative products and services.

  • Breaking news from SEMA member companies, including The Coker Group, SCCA Pro Racing, Holley Performance Products, Racepak, National Performance Warehouse and more.

  • The SEMA Hall of Fame website has undergone a makeover during the past several months and is now live and ready for visitors. The website includes information on all of the SEMA Hall of Fame members—the visionaries and early enthusiast-entrepreneurs
    who helped build the nearly $30 billion specialty-equipment market that is enjoyed by enthusiasts throughout the world. Induction into the SEMA Hall of Fame, which was created in 1969, is the most prestigious honor presented to an individual by the association.

    The most notable upgrades to the site are the addition of memorable photos featuring SEMA Hall of Fame inductees as well as the inclusion of more biographical and background information that highlight the contributions of these industry pioneers.

  • The 2013 SEMA Show is expected to attract more than 60,000 buyers from throughout the world.Nearly 2,000 companies participated in the 2013 SEMA Show priority booth selection process that was conducted in May. The number represents a 6% increase over the number of companies that participated in the process in 2012.

    “With the increased commitment exhibitors are demonstrating, it’s apparent that the SEMA Show provides unmatched brand-building visibility and sales exposure in one venue,” said Peter MacGillivray, SEMA vice president of communications and events.

  • The newly launched Product Information Management System (PIMS) enables suppliers to maintain total control of their data while meeting the specific data needs of each receiver.The SEMA Data Co-op (SDC) has completed its beta phase and has entered production mode with the newly developed Product Information Management System (PIMS). All beta participants have been successfully migrated into the new system, with full PIES functionality and ACES file handling in place.

    Additionally, the SDC’s exclusive “ACES Mapper,” which enables users to easily define fitment and application information for each product via an easy-to-use web interface, was recently added to the PIMS. This integration completed the industry’s only state-of-the-art data management do-it-yourself tool set. Nearly 350 specialty-parts and accessories companies are currently participating in the SDC, with more being added daily, and no special knowledge or expertise is required to get started.

International

  • SEMA can tell you what vehicles are on the road in the Arabian Peninsula countries, Russia, China, Brazil, Japan and selected Euro-pean countries. Top Global Markets

    Thinking of trying to sell your product overseas but not sure where to start? Say you make a Jeep accessory that is a hot seller here in the United States and you want to know where else the Jeep is popular. SEMA can help. It has sales data for Jeep in more than two dozen countries. The same data is available for trucks and select car models.

    It doesn’t stop there. SEMA can tell you what vehicles are on the road in the Arabian Peninsula countries, Russia, China, Brazil, Japan and selected Euro-pean countries.

Internet

  • Feature Articles Now the Top Digital Marketing Tool

    Three new studies have unearthed a startling trend in online marketing: The traditional feature article—used for centuries to market brands in conventional media—is now the go-to digital marketing tool for 2013. Driving the trend are changes Google has made to its search engine during the past few years. Essentially, the revamp rewards websites that post interesting, quality content and heavily penalizes sites that cough up yawn-fests stuffed with keywords only a search robot could love.

Mobile Electronics

  • The Mobile Connectivity Trend Continues

    “Vehicle connectivity” remains the buzz phrase in the mobile-electronics market segment. Whether via OEM head units, smartphones, tablets, iPads or mobile hotspots, the cloud’s literally the limit for infotainment.For 2013 and the immediate future, the buzz phrase in the mobile-electronics market remains “vehicle connectivity.” At least, that seems to be the consensus of a variety of category observers within the field, from journalists to marketing professionals.

    “Just as we’ve seen in past years, in-vehicle technology has been driven by the iPhone and the efforts to either connect with it, integrate with it or make it part of the environment,” said Mobile Electronics Magazine Editor in Chief Solomon Daniels. “Manufacturers know that consumers carry their music around with them. The vehicle is no longer the central point for entertainment; it’s more of an offshoot.”

New Products

  • Function Fused With Performance, Comfort and Drivability

    Aftermarket Business, Automotive Trade Show, Automotive Business, New Products, New Products ShowcaseThe hot-rod market has always been predicated on performance. It’s where the niche—and the entire specialty-equipment industry, really—found its genesis. The listings of hot-rod components and systems unveiled at the most recent SEMA Show and now found on these pages continue in that vein, though there is also an increasing emphasis on making rods not only hot, but also comfortable and drivable.

    As in previous years, we’ve interspersed the product listings with commentaries from industry professionals who are in touch with the marketplace. We asked them to focus on overall trends as well as specific vehicle types, and their responses reveal a melding of the traditional and the innovative.

  • New product releases from Custom Autosound, TruXedo, Prothane, Hypertherm,ExtendMySeat, LED Wheels and other SEMA members.

  • New Offerings to Make the Automobile Smarter, More Efficient and More Entertaining

    Aftermarket Business, Car Audio Installers,Car Stereo Retailers, Connected Vehicle, New Products, Mobile ElectronicsOnly a few decades ago, most automotive systems were mechanical or analog. Carbureted engines, manual transmissions and knob-tuned AM radios were standard equipment. But even the most basic of today’s cars and trucks offer a cornucopia of electronic controls that improve functionality and the driving experience. New specialty-equipment devices ranging from telemetry for hands-free communications and satellite navigation to powertrain tuning software and radio-frequency links with the home provide an almost dizzying array of options even beyond the sophisticated creations delivered at showrooms by the carmakers.

    The mobile-electronics displays housed in the North Hall of the annual SEMA Show have increased in number and scope every year, and many exhibits in other product categories—street performance, off-road, tools and equipment, you name it—derive some portion of their usefulness from high-tech components. In the following pages, we’ve cataloged the electronic offerings that were unveiled in the New Products Showcase during the 2012 event. Retailers in particular might want to examine the listings for items that will draw consumers and boost sales.

Products / Catalog

Required Reading

  • While the United States continues to lead the way in automotive customization, vehicle owners throughout the world are increasingly seeking hot new products to make their cars and trucks personal and unique. This growing international interest means that SEMA manufacturing members have opportunities to grow their businesses overseas. Exporting products can be profitable, but determining where the hot markets are and what the hot products are can be a challenge. The SEMA international relations department is focused on assisting. Check out some of the recent media clips that do a great job of explaining just how SEMA is helping.

SEMA Heritage

  • The Hot Rod Power Tour is nearing its 20th birthday (this year’s running in June swings from Texas to North Carolina), but the roots of long-distance hot-rod hauling go back much further than that. The October 1963 issue of Car Craft covered an annual road trip made by members of the Los Angeles and Bay Area Roadster Clubs. The Hot Rod Power Tour is nearing its 20th birthday (this year’s running in June swings from Texas to North Carolina), but the roots of long-distance hot-rod hauling go back much further than that. The October 1963 issue of Car Craft covered an annual road trip made by members of the Los Angeles and Bay Area Roadster Clubs.

    The story, “Cruisin’ for a Reason,” described how members would start from their respective ends of California and convene at a hotel in Fresno, roughly halfway between each club’s home base. “More than a dozen cars in each group made the tour, drawing glances of admiration and respect from thousands of motorists along the freeways and super-highways,” wrote Lynn Wineland, one of three Petersen staffers who went on the tour.