SEMA News

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  • In order to qualify for the SEMA News “35 Under 35” list, each individual first required nomination by his or her peers. In evaluating those nominations, we looked for signs that the candidate is someone who, at age 35 or under, already displays the responsibilities of leadership and has become a trusted, skilled player within his or her own organization. We also considered the level of industry involvement shown by these individuals and their expertise in their particular segment as perceived by their customers and peers.

SEMA News Articles for Purchase

Game Change

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SEMA News, September 2012, Internet, Game Change, Mobile Email

Mobile to Be Most Popular Device for E-mail by Close of 2012

While the tech world is riddled with paradigm shifts, the latest is a doozy: By the close of 2012, mobile devices will overtake PCs as the most popular devices for reading e-mail. That fast-approaching upheaval is expected to be a brain-rattler for marketers who will be forced to reconfigure their marketing e-mails to fit much smaller devices, which take longer to download e-mail—especially when those messages are laden with bloated multimedia.

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The SEMA Data Cooperative

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SEMA News, September 2012, Automotive Business, The SEMA Data Cooperative

An Industry Solution for Data Independence

As the SEMA Data Cooperative (SDC) gets up and running, its officers are getting a lot of questions and comments from participants, curious observers and skeptics. They range from those who are currently active in managing their data to folks who are just realizing that product data management is fast becoming a requirement to do business in today’s marketplace.

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Business

  • As the SEMA Data Cooperative (SDC) gets up and running, its officers are getting a lot of questions and comments from participants, curious observers and skeptics. They range from those who are currently active in managing their data to folks who are just realizing that product data management is fast becoming a requirement to do business in today’s marketplace.

Business Technology

  • The Science of Standardized Product Data Management for Manufacturers and Re-sellers With SEMA Data Co-op

Chris Kersting

  • SEMA will soon be celebrating its 50th year and, like many 50-year-olds, we are taking stock. We’re asking, “How will the association stay relevant and help SEMA members in the coming decades?”

    Within the automotive specialty-equipment arena, we see the rising generations moving into a range of market segments, seeing new opportunities, using different tools and communicating in different ways. SEMA is taking action to help younger individuals and companies find clear pathways to tap into the association and its seasoned members and to build productive business relationships, just as it did for prior generations.

Events

  • SEMA’s Vehicle Technology Center

    One of the central principles of lean customization is the Japanese term Genchi Genbutsu, which means “go and see.” To truly understand new business opportunities and the impact vehicle technology is having on automotive specialty-equipment products, you need to Go to the Gemba—the place where value and meaning are created.

  • A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show

    Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

  • Early Preparation Is the Key to a Successful Show

    The SEMA Show draws hundreds of new exhibitors every year. Six hundred companies were first-time exhibitors at last year’s Show, and this year’s Show is expected to surpass that number. In fact, there is an entire section of the floor dedicated solely to new and featured exhibitors.

  • Exhibiting for the first time at the SEMA Show in Las Vegas may seem daunting, but the association and ConvExx, the Show’s organizers, provide a wealth of information about how to prepare, get set up and ensure the best return on investment. From learning the lingo to keeping track of sales leads, there are plenty of resources that will help first-timers—and seasoned veterans—connect with the right buyers for the best partnerships. It all begins with a visit to the official Show website and the Exhibitor Manual.

From The Hill

  • Supreme Court Upholds Affordable Care Act; Employers Face Important Decisions

    After months of speculation and uncertainty, the U.S. Supreme Court ruled that the Patient Protection and Affordable Care Act (ACA) was constitutional, including the mandate that requires individuals to obtain minimum coverage by 2012 or face a penalty tax. The Court’s decision now sets in motion full implementation of the law. This article focuses on upcoming decisions to be considered by SEMA-member companies.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • For this year’s SEMA Show, Ford Motor Co. and SEMA have teamed up on a unique project: the SEMA Mustang Build Powered by Women. Under the direction of the SEMA Businesswomen’s Network (SBN) and built entirely by SBN members, the project is designed to shine the light on women working in the automotive aftermarket and encourage more women to pursue careers in the industry.

  • Next-Gen Cadillac CTS, Chevrolet SS, Lexus LFA, Final Edition, Impala Eco Model

  • Breaking News from Energy Suspension, Woodward Dream Cruise, Dee Zee, Royal Purple, Edelbrock, King Engine Bearings and more.

  • Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to visit the educational display in the Upper South Hall of the Las Vegas Convention Center, where other truck, SUV and off-road equipment is showcased.

International

  • Pickups Are the Latest Craze on the Chinese Off-Road Scene

    SEMA News recently traveled to Beijing, China, the center of the Chinese off-road market, to talk to some key players about evolving trends. All of the sources we consulted widely credited the Jeep Wrangler as one of the most exciting and important developments in recent years in growing the off-road market, but they said that pickups are the fastest-growing segment.

Internet

  • While the tech world is riddled with paradigm shifts, the latest is a doozy: By the close of 2012, mobile devices will overtake PCs as the most popular devices for reading e-mail. That fast-approaching upheaval is expected to be a brain-rattler for marketers who will be forced to reconfigure their marketing e-mails to fit much smaller devices, which take longer to download e-mail—especially when those messages are laden with bloated multimedia.

Member News

  • Wheel & Tire Council (WTC) - SEMA CouncilThe Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. In this role, they commit their time, experience and unique perspective in order to help guide association resources for the betterment of the industry. With this in mind, and as the result of the recent elections, WTC is positioned strongly to influence meaningful change and help promote the wheel and tire segments of the specialty-equipment market. WTC is proud to announce the new members of the committee.

  • Part 1: Attending Consumer Events

    Street Performance Council (SPC) - SEMA CouncilWhether yours is a young manufacturing company, retail store or repair shop, you know that a good marketing plan is vital to the growth of your business. In this series of articles, we will address the ins and outs of marketing, beginning this time with the importance of attending consumer events.

    Consumer events put you in front of potentially thousands of new customers where you can hear firsthand what people think of your products or services. Feedback can help you improve existing products or give you ideas for new ones, and walking an event can open your eyes to developing trends.

  • Professional Restylers Organization (PRO) - SEMA CouncilThe Professional Restyler’s Organization (PRO) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. In that role, they commit their time, experience and unique perspective in order to help guide association resources for the betterment of the industry. The ability to effectively represent PRO’s membership necessitates that the individuals who serve approach council business with a broad understanding of the issues that impact member companies on both a short- and long-term basis. With this is mind, and as the result of the recent elections, PRO is positioned to strongly influence meaningful change and help promote the restyling and accessory segments of the specialty-equipment market. PRO proudly welcomes the new Select Committee members.

  • Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilChris Douglas of COMP Performance Group and Mike Crutchfield of Coker Tire are serving their freshman terms as Motorsports Parts Manufacturers Council (MPMC) Select Committee members. Chris Fairless, the other new face on the committee, previously served as chairman of the Manufacturers’ Rep Council prior to moving to his current position at Magnaflow Exhaust. Fairless was unavailable at press time, but below are some comments from Douglas and Crutchfield.

  • Light Truck Accessory Alliance (LTAA) - SEMA CouncilCompany Descriptions and History: 100% strictly wholesale warehouse distributor (WD). Founded in 1937 as Meyer Body building truck bodies and later distributing truck parts and equipment; became Meyer Distributing in 1983.

  • Hot Rod Industry Alliance (HRIA) - SEMA CouncilA hot rod is anything that will make your parents/wife/partner roll their eyes and shake their heads, wondering if you will ever grow up. Anything that turns money into noise, speed and trouble while making you smile. It is also anything mechanical that teaches you new skills and makes new friends. Any automobile that is modified in order to improve reliability, safety, speed, power, economy, appearance, comfort, handling and braking to be more attuned to the specific desires of the owner/builder. Since those attributes are subject to individual taste, the variety of types of automobile and modifications will be endless, but they are all hot rods, regardless of the year, make, style or age/preferences of the owners.

  • Automotive Restoration Market Organization (ARMO) - SEMA CouncilAlong with incumbents Lenny Schaeffer of Chop Shop Customs and Matt Agosta of Steele Rubber Products, the Automotive Restoration Manufacturers Organization (ARMO) welcomed three new members to its Select Committee as a result of elections in the spring. Tray Smith is the vice president and co-owner of H&H Classic Parts, a large retailer of restoration parts specializing in Chevrolet products. Erika Woody is the owner of Hydro-E-Lectric, a manufacturing company that produces parts to keep convertible tops and power windows functioning on all types of cars from ’46–present. Jim Pennekamp is the national sales manager at TrimParts, one of the original ARMO manufacturer members.

  • Recent council elections brought some new faces to the Young Executives Network (YEN) Select Committee. Here are a few facts about the new members as well as an incumbent.

    Matt Cartwright has served in a variety of automotive markets, including auto body, auto detailing, auto and truck sales and, most recently, specialty-equipment truck accessories. He started as an inside sales rep with Meyer Distributing in 2009 and quickly used his extensive sales training and unique abilities to ascend to his current position as prospect and lead-development director.

  • If you are reading this article, you are most likely a subscriber to SEMA News magazine, and you undoubtedly value the industry-specific information that only SEMA can provide. In addition to reading the monthly publication, SEMA members can maximize their ability to connect with industry professionals and receive beneficial information by providing SEMA with up-to-date and accurate contact information.

  • SEMA Scholarships CommitteeThe SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of automotive aftermarket industry leaders and innovators.

    A total of $130,000 was awarded to 69 scholarship recipients for 2012, and $15,000 was awarded to 15 loan-forgiveness recipients. Over the life of the fund, $1.5 million has gone to 1,000 deserving students since it was started in 1984.

  • Sponsored by the SEMA Businesswomen’s Network (SBN), the SEMA Networking Breakfast combined awards presentation and speed-networking event is the quickest way to meet peers, industry leaders and vendor associates who could be instrumental to your business or career. It is open to men and women from all segments of the industry, and it sells out a month before the SEMA Show.

    The SBN also gives special recognition at the breakfast to individuals or companies that are making extraordinary strides in the advancement of women and newcomers through three awards: 2012 SBN Athena, Mentor of the Year and Woman of the Year.

  • Manufacturers Rep Council (MRC) - SEMA CouncilThe Internet, data and industry consolidation have greatly impacted the role of manufacturer agents and how this critical segment delivers value for manufacturers, warehouse distributors (WDs) and accounts. These issues require a progressive Select Committee that will approach council business with a long-term vision to provide the council membership with sustainable solutions. A necessary step in assuring future viability is building a group of volunteers who are committed and willing to ask the hard questions. Through the recent Select Committee elections, the Manufacturers’ Rep Council (MRC) has solidified its foundation with the reelection of four incumbents.

New Products

  • Powersports & Utility Vehicles Exhibitors Show Off

    At the 2011 SEMA Show exhibitors in the Powersports & Utility Vehicles section unveiled more than 45 new products in the Ideas Alive: Featuring the New Products Showcase display. For buyers hoping to establish a direct link to leading manufacturers in this exciting market, these products provided the touch point.

  • It is almost a given that anyone involved in the automotive specialty-equipment industry is a tool fanatic. Enthusiasts, technicians, retailers, executives—everybody has an appreciation for a tool or a piece of equipment that improves quality or makes a job easier or quicker.

Peoples And Places

  • In order to qualify for the SEMA News “35 Under 35” list, each individual first required nomination by his or her peers. In evaluating those nominations, we looked for signs that the candidate is someone who, at age 35 or under, already displays the responsibilities of leadership and has become a trusted, skilled player within his or her own organization. We also considered the level of industry involvement shown by these individuals and their expertise in their particular segment as perceived by their customers and peers.

Required Reading

  • Businesses are constantly looking for new markets and ways to expand. While the SEMA Show is best known for the thousands of new products that debut there, savvy industry professionals also use the Show to discover new trends and new markets.

SEMA Heritage

  • When we titled this piece “Going 90,” we weren’t talking miles per hour. Alex Xydias and his radically chopped SO-CAL Speed Shop Double Threat Coupe were good for far more than that: a class record of 172.749 mph at Bonneville in 1953; a little more than 170 mph (with an ailing engine) in 1954 when this photo was taken of Xydias in the coupe; and a record 132.79 mph at the Pomona drags later in 1954, when he had the engine sorted out and tipped the nitro can just a bit.