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Global Jeep Appeal in Two Big Emerging Markets
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Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets.
According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s a look at some of the particulars in those markets.
New Products
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New Products introduced by:
- Eddie Motorsports
- Backbone Industries
- UnderCover
- Spectre Performance
- Edge Products
...and other SEMA member manufacturers.
Shiny-Toy Syndrome
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While tech-giddy employees are prone to fawn over every new iThing smuggled into the workplace—devices that are often used in violation of company policy—IT security pros see something very different: a security breach waiting to happen. The hard fact is that many of those unauthorized devices can slash gaping holes in company security systems in a nanosecond, exposing company data and applications to hackers. Indeed, even some authorized devices keep security IT up at night, since their current software solution may not be designed to handle some of the brand-new phones and tablets.
Unsung
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In May 1963, Petersen Publishing Company’s Dick Day shot an entire
roll of film as Dean Jeffries crawled around—and over—a horseless
carriage, pinstriping brush in hand. As far as we know, none of these
photos ever made it into any of Petersen’s magazines, but they captured
the prolific Jeffries at a pivotal point in his career.



As members of WTC, the expectation is that you take off your company hat and put on your industry one. Through the collaborative efforts and experience of the select committee and membership, the WTC will continue to provide relevant education, monitor regulatory policies as they come down the pike, and work with the likes of the Society of Automotive Engineers and the Tire Industry Association to assure that our segment of industry is represented and building a prosperous future.
Any company or individual who claims to be an automotive enthusiast will thrive in the SPC. I feel that this is one of the most worthy and satisfying councils SEMA has to offer. If you are an action-oriented individual and would like to expand your networking status while
I believe that being a member of PRO keeps Auto Trim Restyling at the forefront of all that’s current in our industry. Staying in the loop and staying ahead of our competitors is the difference between a restyler and a PRO restyler.
I feel strongly about being involved in the MRC for two main reasons. One being that it helps our fellow manufacturers’ representatives by being more proactive with changes in our industry. A second important benefit/reason for being involved is that I am personally using what I learn in my committee activities every day. It is helping me to be a better representative.
Even with a record number of exhibitors at the Media Trade Conference, MPMC continues to find new ways to deliver member value. Based upon the success of our seminar at the 2011 PRI show, we will host two events in 2012, with member-specific topics intended to help them make better business decisions. Our Hall of Fame ceremony at the PRI show continues to grow in stature, and our Business Guidelines Manual is now available online through the SEI. If you manufacture parts used in motorsports, it’s a great time to be involved in the Motorsports Parts Manufacturer’s Council.

Belonging to LTAA has given us an edge in business by taking advantage of the social networking, education and technical information offered. In giving back to society, LTAA has been at the front in supporting SEMA’s charitable efforts such as SEMA Cares and SEMA scholarships. LTAA’s Pinewood Derby raises money for children in need and provides a competitive and fun experience for LTAA members.
HRIA is comprised of a group of industry professionals who volunteer their time to develop initiatives that will benefit the hot rodding industry and the future of its livelihood. The partnership between HRIA and Hotrod & Restoration is extremely special because technical, business and new-product education is crucial for our market segment growth. That is what the HRIA Education Day at the Hotrod & Restoration Trade Show is all about.
SEMA is dedicated to fostering the industry’s next generation of leaders and innovators. Its goal is to expand awareness of the automotive specialty-equipment aftermarket, provide scholarships and loan-forgiveness awards to the best and brightest students and give groups from colleges and universities the opportunity to attend the SEMA Show.

