SEMA News

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Cover Section

  • The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.

    The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account.

SEMA News Articles for Purchase

Global Jeep Appeal in Two Big Emerging Markets

About this product:

SEMA News, May 2012, International, Global Jeep Appeal in Two Big Emerging Markets

Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets.

According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s a look at some of the particulars in those markets.

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New Products

About this product:

SEMA News, May 2012, New Products

New Products introduced by:

- Eddie Motorsports
- Backbone Industries
- UnderCover
- Spectre Performance
- Edge Products

...and other SEMA member manufacturers.

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Shiny-Toy Syndrome

About this product:

SEMA News, May 2012, Internet, Shiny-Toy Syndrome

While tech-giddy employees are prone to fawn over every new iThing smuggled into the workplace—devices that are often used in violation of company policy—IT security pros see something very different: a security breach waiting to happen. The hard fact is that many of those unauthorized devices can slash gaping holes in company security systems in a nanosecond, exposing company data and applications to hackers. Indeed, even some authorized devices keep security IT up at night, since their current software solution may not be designed to handle some of the brand-new phones and tablets.

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Unsung

About this product:

SEMA News May 2012, SEMA Heritage, Unsung, Dean Jeffries

In May 1963, Petersen Publishing Company’s Dick Day shot an entire roll of film as Dean Jeffries crawled around—and over—a horseless carriage, pinstriping brush in hand. As far as we know, none of these photos ever made it into any of Petersen’s magazines, but they captured the prolific Jeffries at a pivotal point in his career.

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Chris Kersting

  • Since its beginning 24 years ago, the PRI Trade Show has become a key asset to race teams, engine builders, track owners, fabricators and retailers in every form of motorsports. Last year, more than 1,100 companies came to the PRI Trade Show to exhibit, and nearly 40,000 motorsports professionals attended. PRI has its own unique constituency and culture, and it has a history of helping build businesses through face-to-face meetings between exhibitors and attendees.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

  • A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate or is a “parts car,” “street rod” or “custom vehicle” was signed into law by Governor Chris Gregoire. Effective January 1, 2013, the new law will allow restoration and custom shops to bill at least every two weeks on a time-and-materials basis.

Industry News

  • Hyundai Santa Fe, Volkswagen Mk7 Golf, Mercedes GL63 AMG, Ford Fiesta

  • McLeod Racing LLC, Source Interlink Media, Automotive Accessories Management USA, Quarter Mile Foundation, Atlas Copco Compressors, Classic Industries, Royal Purple, King Engine Bearings, and more.

  • Performance Racing Industry (PRI), producers of the PRI trade show and Performance Racing Industry business magazine, finalized plans to be purchased by SEMA. With 20-plus years of publishing and management experience at PRI, John Kilroy will serve as vice president/general manager of PRI and assume day-to-day operations for the group. All of the operations, employees and offices will remain intact at PRI’s current location in Laguna Beach, California.

International

  • Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year.

Internet

  • While tech-giddy employees are prone to fawn over every new iThing smuggled into the workplace—devices that are often used in violation of company policy—IT security pros see something very different: a security breach waiting to happen. The hard fact is that many of those unauthorized devices can slash gaping holes in company security systems in a nanosecond, exposing company data and applications to hackers. Indeed, even some authorized devices keep security IT up at night, since their current software solution may not be designed to handle some of the brand-new phones and tablets.

Member News

  • The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.

    The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account.

  • Wheel & Tire Council (WTC) - SEMA CouncilAs members of WTC, the expectation is that you take off your company hat and put on your industry one. Through the collaborative efforts and experience of the select committee and membership, the WTC will continue to provide relevant education, monitor regulatory policies as they come down the pike, and work with the likes of the Society of Automotive Engineers and the Tire Industry Association to assure that our segment of industry is represented and building a prosperous future.

    —David Insull, Director Marketing & Procurement, Wheels & Accessories, American Tire Distributors

  • Street Performance Council (SPC) - SEMA CouncilAny company or individual who claims to be an automotive enthusiast will thrive in the SPC. I feel that this is one of the most worthy and satisfying councils SEMA has to offer. If you are an action-oriented individual and would like to expand your networking status while
    serving our industry, SPC will meet your objectives.

    —Roger Tibbetts, National Account Manager,K&N Engineering Inc.

  • Professional Restylers Organization (PRO) - SEMA CouncilI believe that being a member of PRO keeps Auto Trim Restyling at the forefront of all that’s current in our industry. Staying in the loop and staying ahead of our competitors is the difference between a restyler and a PRO restyler.

    —Kevin McGowan, President, Auto Trim Restyling

  • Manufacturers Rep Council (MRC) - SEMA CouncilI feel strongly about being involved in the MRC for two main reasons. One being that it helps our fellow manufacturers’ representatives by being more proactive with changes in our industry. A second important benefit/reason for being involved is that I am personally using what I learn in my committee activities every day. It is helping me to be a better representative.

    Bill Eagan, Performance Rep, Airheart Sales

  • Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilEven with a record number of exhibitors at the Media Trade Conference, MPMC continues to find new ways to deliver member value. Based upon the success of our seminar at the 2011 PRI show, we will host two events in 2012, with member-specific topics intended to help them make better business decisions. Our Hall of Fame ceremony at the PRI show continues to grow in stature, and our Business Guidelines Manual is now available online through the SEI. If you manufacture parts used in motorsports, it’s a great time to be involved in the Motorsports Parts Manufacturer’s Council.

    — Kyle Fickler, VP Of Sales, Weld Racing LLC

  • YEN is growing very rapidly and is one of the best ways to open yourself to networking and education opportunities. I encourage any young person in this industry to sign up. You will then be plugged into a network of young executives that is over 800 strong, and you can start getting involved by joining our Member Resource Pool, attending a YEN Mixer or attending the big YEN reception at SEMA. It doesn’t matter the extent to which you get involved at first; it just matters that you take that first step to find out how rewarding the experience can be.

    —Lee McGuire, Director of Marketing & Operations, Skyjacker Suspensions

  • Light Truck Accessory Alliance (LTAA) - SEMA CouncilBelonging to LTAA has given us an edge in business by taking advantage of the social networking, education and technical information offered. In giving back to society, LTAA has been at the front in supporting SEMA’s charitable efforts such as SEMA Cares and SEMA scholarships. LTAA’s Pinewood Derby raises money for children in need and provides a competitive and fun experience for LTAA members.

    —Joel Ayres, VP Sales & Marketing, Bedslide

  • Hot Rod Industry Alliance (HRIA) - SEMA CouncilHRIA is comprised of a group of industry professionals who volunteer their time to develop initiatives that will benefit the hot rodding industry and the future of its livelihood. The partnership between HRIA and Hotrod & Restoration is extremely special because technical, business and new-product education is crucial for our market segment growth. That is what the HRIA Education Day at the Hotrod & Restoration Trade Show is all about.

    —Travis Weeks, Publisher/Producer, Hot Rod & Restoration

  • SEMA Scholarships CommitteeSEMA is dedicated to fostering the industry’s next generation of leaders and innovators. Its goal is to expand awareness of the automotive specialty-equipment aftermarket, provide scholarships and loan-forgiveness awards to the best and brightest students and give groups from colleges and universities the opportunity to attend the SEMA Show.

  • Automotive Restoration Market Organization (ARMO) - SEMA CouncilI strongly support the ARMO council and the tasks it fulfills. It is a great watchdog for our hobby and always has innovative ideas for education, youth involvement and government and OEM affairs. The great thing about the energetic council is that members can volunteer their time in order to help with subcommittee tasks. By joining ARMO, you will have great interaction among fellow businesses that will greatly enhance your own.

    David A Mihalko Jr., President, Restoration Specialties & Supply Company Inc.

  • As a member of the SBN select committee, I’ve had the pleasure of working with a group of amazing women who are not only driven to succeed but lots of fun as well! Our networking breakfast during the SEMA Show is now the highlight of my SEMA experience. It’s gratifying to watch hundreds of attendees make worthwhile business connections in such a short period of time.

    —Camee Edelbrock, PR/Social Media Manager, Schiefer Media Inc.

New Products

  • Business technology is in a constant state of evolution, and it can be a maddening chore to try to keep up. It seems that every innovation begets an even newer version only a few weeks later. In some cases, the latest gizmo is only a marginal improvement on what went before, but there are significant trends and tools that simply cannot be ignored. In some very tangible instances, a company can be left behind while its competitors employ technological tools to expand and improve.

SEMA Heritage

  • In May 1963, Petersen Publishing Company’s Dick Day shot an entire roll of film as Dean Jeffries crawled around—and over—a horseless carriage, pinstriping brush in hand. As far as we know, none of these photos ever made it into any of Petersen’s magazines, but they captured the prolific Jeffries at a pivotal point in his career.