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App Crazy
About this product:

“Is there an app for my business?” With the explosion of smartphones
and mobile devices, this may be a question you’re asking yourself. After
all, apps are fast becoming one of the latest marketing trends,
offering significant branding and revenue opportunities for a company.
Unfortunately, they can also prove to be a huge boondoggle. So how does a
company decide whether and how to jump on the app-development
bandwagon?
Big Wheel
About this product:

Given the importance of wheels in today’s automotive aftermarket, it’s hard to imagine a time when they weren’t a driving force (no pun intended) in vehicle modification and personalization. But that’s exactly what LeRoi “Tex” Smith said to open his November 1963 Hot Rod magazine article about custom and racing wheels.
“Until recently, the wheel was virtually overlooked by hot rodders,” Smith wrote. “Those who were concerned with the wheel usually made do with modified steel items or turned to the one major source of supply, the Halibrand Manufacturing Co.”
Brazil
About this product:

Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.
SEMA executives traveled to Brazil first in 2005, and so it is time now to provide an update on a number of factors that they were exploring back then as well as market changes. In a two-article series (download Brazil Part 2 here), we will look at the factors most typically used by exporters in determining which markets to target.
Making Facebook Pay
About this product:

Given that Facebook has become critical to any serious social media strategy, it’s no surprise that a number of tools, software packages and apps have sprung up to give businesses a leg up on maximizing their marketing campaigns on the service. Here’s a sampling of some of the most promising.
The Ultimate Tuning Guide: More Than 650 New Racing and Performance Products
About this product:

Adding a little more power, even just a horse or two, changes the relationship between a car and its driver. Suddenly, drivers become enthusiasts and their cars become “projects.” The 2011 SEMA Show featured 485 exhibitors in the Racing & Performance section, entering more than 650 new products in the Show’s Ideas Alive: New Products Showcase. In an effort to satisfy those passionate consumers, more than 16,000 buyers registered for the Show, specifically to identify the newest trends and hottest products dedicated to engine performance.











