SEMA News

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  • Adding a little more power, even just a horse or two, changes the relationship between a car and its driver. Suddenly, drivers become enthusiasts and their cars become “projects.” The 2011 SEMA Show featured 485 exhibitors in the Racing & Performance section, entering more than 650 new products in the Show’s Ideas Alive: New Products Showcase. In an effort to satisfy those passionate consumers, more than 16,000 buyers registered for the Show, specifically to identify the newest trends and hottest products dedicated to engine performance.

SEMA News Articles for Purchase

App Crazy

About this product:

SEMA News March 2012, Business, App Crazy

“Is there an app for my business?” With the explosion of smartphones and mobile devices, this may be a question you’re asking yourself. After all, apps are fast becoming one of the latest marketing trends, offering significant branding and revenue opportunities for a company. Unfortunately, they can also prove to be a huge boondoggle. So how does a company decide whether and how to jump on the app-development bandwagon?

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Big Wheel

About this product:

SEMA News March 2012, SEMA Heritage, Big Wheel, Ted Halibrand

Given the importance of wheels in today’s automotive aftermarket, it’s hard to imagine a time when they weren’t a driving force (no pun intended) in vehicle modification and personalization. But that’s exactly what LeRoi “Tex” Smith said to open his November 1963 Hot Rod magazine article about custom and racing wheels.

“Until recently, the wheel was virtually overlooked by hot rodders,” Smith wrote. “Those who were concerned with the wheel usually made do with modified steel items or turned to the one major source of supply, the Halibrand Manufacturing Co.”

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Brazil

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SEMA News, March 2012, International, Brazil

Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.

SEMA executives traveled to Brazil first in 2005, and so it is time now to provide an update on a number of factors that they were exploring back then as well as market changes. In a two-article series (download Brazil Part 2 here), we will look at the factors most typically used by exporters in determining which markets to target.

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Making Facebook Pay

About this product:

SEMA News March 2012, Internet, Making Facebook Pay

Given that Facebook has become critical to any serious social media strategy, it’s no surprise that a number of tools, software packages and apps have sprung up to give businesses a leg up on maximizing their marketing campaigns on the service. Here’s a sampling of some of the most promising.

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The Ultimate Tuning Guide: More Than 650 New Racing and Performance Products

About this product:

SEMA News, March 2012, New Products, The Ultimate Tuning Guide: More Than 650 New Racing and Performance Products

Adding a little more power, even just a horse or two, changes the relationship between a car and its driver. Suddenly, drivers become enthusiasts and their cars become “projects.” The 2011 SEMA Show featured 485 exhibitors in the Racing & Performance section, entering more than 650 new products in the Show’s Ideas Alive: New Products Showcase. In an effort to satisfy those passionate consumers, more than 16,000 buyers registered for the Show, specifically to identify the newest trends and hottest products dedicated to engine performance.

SEMA Members may get this content for free!

Regular Price:

$1.99

Business

  • “Is there an app for my business?” With the explosion of smartphones and mobile devices, this may be a question you’re asking yourself. After all, apps are fast becoming one of the latest marketing trends, offering significant branding and revenue opportunities for a company. Unfortunately, they can also prove to be a huge boondoggle. So how does a company decide whether and how to jump on the app-development bandwagon?

Chris Kersting

  • I’d like to start this column by expressing our sincere thanks to all those members who voted on the recent referendum to reduce the size of the SEMA Board of Directors. Whether you voted for or against the motion, your participation is a key factor in maintaining a healthy association.

From The Hill

  • Once a year, automotive performance and restoration enthusiasts descend on the Detroit, Michigan, area to celebrate the Woodward Dream Cruise, the largest one-day collector-car event in the world. Many vehicles at the Dream Cruise are equipped with specialty equipment manufactured in the greater Detroit area. To recognize the importance of these manufacturers and SEMA members to the American economy, Congressman Gary Peters toured Dart Machinery in Troy, Michigan, only a few miles from Woodward Avenue.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • MINI Cooper S, Nissan Pathfinder, BMW i8, Nissan Altima

  • AP Exhaust Technologies, Crane Cams, Mile Marker,  Kahn Media, Speedway Motors, Clean Seal, Katzkin Leather, CargoGlide and more.

  • Nominations for the SEMA Hall of Fame—the most prestigious honor presented to an individual by the association—are now being accepted. The deadline to submit nominations is March 16, 2012.

    Created in 1969, the SEMA Hall of Fame is designed to honor outstanding persons in the industry who have enhanced the stature of, or significantly contributed to, the industry and/or the association’s growth.

International

  • Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.

Internet

  • Given that Facebook has become critical to any serious social media strategy, it’s no surprise that a number of tools, software packages and apps have sprung up to give businesses a leg up on maximizing their marketing campaigns on the service. Here’s a sampling of some of the most promising.

Member News

  • During the 2011 SEMA Show, the Young Executives Network (YEN) initiated a new program. The SEMA Show YEN Scholarship Program brought three young professionals to the annual trade show through a program aimed to help fund individuals’ travel expenses. The “scholarship” was made available to only SEMA- and YEN-member company employees who were under the age of 40. Participants were asked to participate in specific Show events (the Industry Awards Banquet, the YEN reception, educational seminars, etc.) as part of their obligation to SEMA and their employers.

  • Julia Johnson is a woman after my own heart and one of many trailblazers and difference makers in our industry. She always loved cars but was kind of intimidated by them, so she put her interest aside until she received a class schedule from Skyline College of San Bruno, California. Intrigued, she enrolled in the automotive aftermarket program there, received enthusiastic support from her teachers because of her passion for the industry and is now an instructor for the program herself. Her mission is to let women know that they’re equally as capable as men in the automotive industry and that a car’s inner workings aren’t as complicated as they seem.

  • Street Performance Council (SPC) - SEMA CouncilIf you’ve read previous Street Performance Council (SPC) articles in SEMA Member News or happened to overhear conversations about SEMA volunteer work, you know that collaboration between the various SEMA councils is an important goal and objective of Tyler Tanaka as incoming chairman. This has also been an initiative of SEMA Chairman of the Board Paul “Scooter” Brothers, and Tanaka was pleased to report that the SPC Select Committee answered that challenge with the first joint SPC/Young Executives Network (YEN) council reception at the 2011 SEMA Show.

  • Professional Restylers Organization (PRO) - SEMA CouncilIn 2011, the Professional Restylers Organization (PRO) continued its efforts to advance the restyling and customization segment of the automotive specialty-equipment industry. To better understand and appreciate some of the ways in which PRO worked to benefit the industry, take a look at the accompanying pictorial year in review.

  • Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilThe Motorsports Parts Manufacturers Council (MPMC) held its annual Hall of Fame induction at the Performance Racing Industry (PRI) Trade Show in Orlando, Florida, during an 8:00 a.m. breakfast ceremony on Friday, December 2, 2011. Based on an overflow crowd at the inaugural event in 2010, the 2011 ceremony was moved to a larger venue.

  • Light Truck Accessory Alliance (LTAA) - SEMA CouncilThe third edition of the LTAA New-Product Showcase will take place August 3–5, 2012, at the Carlisle Truck Nationals in Carlisle, Pennsylvania. The Showcase provides LTAA-member manufacturers with the opportunity to display their latest light-truck product(s) in front of one of the largest gatherings of truck enthusiasts in the country.

  • Hot Rod Industry Alliance (HRIA) - SEMA CouncilHot Rod Industry Alliance (HRIA) companies are among the leaders in being actively involved in legislation and regulations related to the automotive industry. The best way to get involved is to stay informed about legislation in the state you live in. The SEMA Action Network (SAN) provides up-to-date information on legislation impacting the industry and the automotive hobby. The SAN is a partnership of enthusiasts, vehicle clubs and members of the automotive specialty-equipment industry who have joined forces to promote hobby-friendly legislation and oppose unfair laws.

  • Automotive Restoration Market Organization (ARMO) - SEMA CouncilFor several years, the Automotive Restoration Market Organization (ARMO) has participated in the Hotrod & Restoration Trade Show in Indianapolis by presenting two education seminars on Saturday morning of the event. Owing to the success and growing attendance at these seminars, Travis Weeks, producer/publisher of Hotrod & Restoration, asked ARMO to “double up” and present four seminars.

  • Wheel & Tire Council (WTC) - SEMA CouncilFor SEMA’s Wheel and Tire Council (WTC), 2011 was a year marked by change and fueled by opportunity. In February, the council hosted an interactive conference in conjunction with its annual Long-Range Planning meeting at the SEMA offices in Diamond Bar, California. Learn & Show, as it was called, provided manufacturers with the opportunity to showcase their products to a local audience comprised of retailers, wholesale distributors and media.

New Products

  • Adding a little more power, even just a horse or two, changes the relationship between a car and its driver. Suddenly, drivers become enthusiasts and their cars become “projects.” The 2011 SEMA Show featured 485 exhibitors in the Racing & Performance section, entering more than 650 new products in the Show’s Ideas Alive: New Products Showcase. In an effort to satisfy those passionate consumers, more than 16,000 buyers registered for the Show, specifically to identify the newest trends and hottest products dedicated to engine performance.

Required Reading

  • The second annual SEMA Awards were presented at the 2011 SEMA Show, casting a light on the vehicle models that are most accessory friendly and customizable. The prestigious honors were determined by the vehicle models that exhibitors chose to display most often in their booths. The awards were presented in various categories, including car, truck, 4x4-SUV and, for the first time, sport compact. Recognizing the unique ability that Show exhibitors have to determine trends and influence buying behavior, media took notice and reported on the vehicles that the exhibitors selected. Here are some of the articles that appeared about the awards.

SEMA Heritage

  • Given the importance of wheels in today’s automotive aftermarket, it’s hard to imagine a time when they weren’t a driving force (no pun intended) in vehicle modification and personalization. But that’s exactly what LeRoi “Tex” Smith said to open his November 1963 Hot Rod magazine article about custom and racing wheels.