SEMA News

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Cover Section

  • In every measurable way, the 2011 SEMA Show reached new heights. Industry professionals gathered by the tens of thousands November 1–4 at the Las Vegas Convention Center, eager to do business in a specialty-equipment market that is clearly looking up after several years of downbeat economic news. From the Show’s educational conferences to its special events and the activity on the Show floor itself, the energy and enthusiasm were palpable and inescapable.

SEMA News Articles for Purchase

Finding Profit in Clean Data

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SEMA News, January 2012, Business Technology, Finding Profit in Clean Data

As the co-founder and current chairman of SEMA’s Business Technology Committee (BTC), Bob Moore is also a tireless advocate for the use of standardized data and building a shared data system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the automotive specialty-equipment market.

Moore is a member of the SEMA Board of Directors, serves on its executive committee and serves as a volunteer for a variety of industry organizations. He spent some time with SEMA News recently to discuss progress the association is making with respect to business technology.

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Hisself

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SEMA News January 2012, SEMA Heritage, Hisself, Charley Card

Yes, that is Honest Charley Card, Hisself, parked in front of his brand-new, 30,000-sq.-ft. speed parts store on Honest Street in Chattanooga. Hot Rod’s Ralph Guldahl traveled to Tennessee in late 1970 to profile the legendary retailer, who had recently become the second inductee into SEMA’s Hall of Fame.

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Innovation on Display

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SEMA News January 2012, New Products, SEMA Show, Innovation on Display

The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show.

The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.

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Protecting Far-Flung Company Data

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SEMA News January 2012, Internet, Protecting Far-Flung Company Data

As significant numbers of businesses migrate to outside-the-enterprise services, such as cloud computing and social media, legal experts say they should consult with their attorneys to ensure that far-flung data is protected, trackable and accessible. Indeed, data generated by cloud computing is especially rife with risk, given that data is stored offsite and under the control of a third-party vendor—a vendor who may not be as awestruck over the importance of a company’s crown data jewels as its officers are.

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SEMA Members Head to the Middle East

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SEMA News, January 2012, International, SEMA Members Head to the Middle East

This is the second in a two-part series on the Middle East Market—specifically the market in the United Arab Emirates (UAE) and the five neighboring countries comprising the Gulf Cooperation Council (GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. A number of factors make this market of 7.3 million vehicles particularly attractive, including the high regard for U.S. products and considerable discretionary income. SEMA members making products for light trucks and American musclecars will find strong demand for those applications.

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Business Technology

  • As the co-founder and current chairman of SEMA’s Business Technology Committee (BTC), Bob Moore is also a tireless advocate for the use of standardized data and building a shared data system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the automotive specialty-equipment market. Moore is a member of the SEMA Board of Directors, serves on its executive committee and serves as a volunteer for a variety of industry organizations. He spent some time with SEMA News recently to discuss progress the association is making with respect to business technology.

Chris Kersting

  • We’ve been getting very positive feedback from those of you who were at the 2011 SEMA Show and are gratified to hear that this was a productive Show for exhibitors and buyers alike. Those who attended may have heard our core message behind the “Ideas Alive” theme: Innovation is not just for products—SEMA businesses must also innovate and find additional market opportunities.

Events

  • In every measurable way, the 2011 SEMA Show reached new heights. Industry professionals gathered by the tens of thousands November 1–4 at the Las Vegas Convention Center, eager to do business in a specialty-equipment market that is clearly looking up after several years of downbeat economic news. From the Show’s educational conferences to its special events and the activity on the Show floor itself, the energy and enthusiasm were palpable and inescapable.

  • The Los Angeles Convention Center in downtown Los Angeles was the site of the 2011 Los Angeles Auto Show. Press days were very well attended by the media, with the majority of manufacturers announcing increased sales, new models and optimistic outlooks. We went to see what new cars might be on tap that would interest SEMA members and enthusiasts in general…and we found quite a few.

  • Each year at the SEMA Show, a handful of vehicles are dominant amid the thousands on display. There is always one car, one truck, one sport compact and one SUV or off-road vehicle whose greater numbers make them the most visible in the huge exhibit spaces. To celebrate these standouts, SEMA exhibitors honored four vehicles with the SEMA Awards for the Hottest Car, Hottest Truck, Hottest 4x4-SUV and—new this year—Hottest Sport Compact at the 2011 SEMA Show.

Government Affairs

  • Representative Sandy Levin (D-MI) has long been a strong supporter of SEMA-member businesses and the automotive specialty-equipment industry. This past summer, Rep. Levin welcomed the opportunity to visit SEMA-member company Motovicity Distribution in his home district as part of the SEMA Congressional District Site Visit Program. The program connects SEMA-member companies with their federal lawmakers and creates working partnerships that continue well beyond the visit.

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • Gregory Parker joined the team at Perfect Equipment Inc. as North American marketing manager. According to a recent announcement from Perfect Equipment, Parker has worked with many of the industry’s top brands, helping with market research, branding, media placement and online consultation. Parker is also involved with SEMA, having served as the SEMA’s Young Executives Network chairman, SEMA Silent Auction Committee chairman, SEMA Pinewood Derby Committee chairman and as a member of the SEMA Cares and SEMA Scholarship Committee. Perfect Equipment Inc., Murfreesboro, TN; 615-916-3791.

    Radiator Specialty Co.—makers of Liquid Wrench, Gunk, TiteSeal and MotorMedic brands—changed its name to RSC Chemical Solutions. In addition to its separate website for Liquid Wrench (www.liquidwrench.com), the company announced a new website for the Gunk brand (www.gunk.com). RSC Chemical Solutions, Indian Trail, NC; 704-821-7643.

  • Land Rover Scoop, Ford Taurus Interceptor, Mustang GT, Fiat-Based CUV From Dodge

  • Aftermarket industry leaders hit the links at the 2011 Aftermarket Foundation Celebrity Golf Tournament—held on the eve of the 2011 SEMA Show/AAPEX—to raise awareness of the Aftermarket Foundation. The event, which took place at the Las Vegas Country Club and was attended by more than 144 golfers, set a new fundraising record by bringing in more than $350,000.

International

  • This is the second in a two-part series on the Middle East Market—specifically the market in the United Arab Emirates (UAE) and the five neighboring countries comprising the Gulf Cooperation Council (GCC), which are Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. A number of factors make this market of 7.3 million vehicles particularly attractive, including the high regard for U.S. products and considerable discretionary income. SEMA members making products for light trucks and American musclecars will find strong demand for those applications.

Internet

  • As significant numbers of businesses migrate to outside-the-enterprise services, such as cloud computing and social media, legal experts say they should consult with their attorneys to ensure that far-flung data is protected, trackable and accessible. Indeed, data generated by cloud computing is especially rife with risk, given that data is stored offsite and under the control of a third-party vendor—a vendor who may not be as awestruck over the importance of a company’s crown data jewels as its officers are.

Member News

  • On November 3, the SEMA Speed Networking Breakfast, Powered by the SEMA Businesswomen’s Network (SBN), was sold out once again and well attended by both men and women. The breakfast has become the premiere event for networking and provided an avenue for the SBN to celebrate and honor the distinguished careers of three important people.

  • Wheel & Tire Council (WTC) - SEMA CouncilFor the Wheel & Tire Council (WTC), SEMA Show week started with a very successful general membership meeting that included a presentation on technology by SEMA’s Vice President of Vehicle Technology John Waraniak and another by Tim Dietz of Standards Testing Labs, who discussed the history and future of testing standard J2530.

  • Street Performance Council (SPC) - SEMA CouncilBrian Reese will become the chairman of the Street Performance Council (SPC) at the conclusion of Tyler Tanaka’s term as the current chairman. Under Tanaka’s tutelage, Reese will spend the next two years learning the ropes and developing the skills to steer the council’s Select Committee.

    SEMA Member News recently took advantage of the opportunity to ask Reese about his goals now and in the coming years, and we opened the discussion by looking at the decision to combine the SPC reception with the Young Executive Network (YEN) reception and move them to a new night.

  • Professional Restylers Organization (PRO) - SEMA CouncilAs the doors opened for the third installment of the Professional Restylers Organization’s (PRO) NovemberFest reception, attendees were greeted by the select committee, whose members were on hand to welcome guests with a glass stein emblazoned with the increasingly recognizable barmaid logo. From there, the who’s who of the restyling community was treated to German fare consisting of a variety of bratwurst, chicken schnitzel and apple strudel.

  • Manufacturers Rep Council (MRC) - SEMA CouncilFor most attendees, the SEMA Show doors do not open until Tuesday morning. For others, arriving early provides additional time for meetings, networking and education. Understanding this, the Manufacturers’ Rep Council (MRC) once again held its annual rep conference on the Sunday afternoon before the Show opening. Each year, the three-hour event begins with a fully catered networking mixer followed by an awards ceremony, and it concludes with an educational presentation.

  • Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilMotorsports Parts Manufacturers Council (MPMC) volunteers and SEMA staff are busy readying for another MPMC Media Trade Conference. The 15th annual gathering takes place January 24–26, 2012, at the Embassy Suites LAX South in El Segundo, California.

    The MPMC Media Trade Conference is a truly unique event that features three days of prescheduled 30-minute meetings between 100 MPMC member manufacturers and editorial staffs from national and international media. The meetings run from 9:00 a.m.–6:00 p.m. each day. There is a 30-minute break in the morning, another break in the afternoon and a one-hour lunch. This schedule provides up to 42 meeting slots over the three days, but additional meetings are often held during breaks, through the lunch period and even after hours.

  • Light Truck Accessory Alliance (LTAA) - SEMA CouncilThe Light-Truck Accessory Alliance (LTAA) booth display in upper South Hall at the 2011 SEMA Show in Las Vegas included five outstanding trucks, each sponsored by an LTAA-member company. Not only did the vehicles depict LTAA-member company products in “real life” installations, but each also represented a $1,500 donation to SEMA Cares, for a total of $7,500.

  • Hot Rod Industry Alliance (HRIA) - SEMA CouncilMore than 500 hot-rodding enthusiasts crowded the Las Vegas Hilton’s ballroom to hear the distinguished voice of industry legend Dave McClelland announce the Hot Rod Industry Alliance (HRIA) award honorees during the 2011 SEMA Show. The standing-room-only audience was treated to an amazing evening that featured the national anthem and presentation of the colors by Nellis Air Force Base, an invocation by Wade Kawasaki, premier networking, a lineup of world-class cars ranging from a ’31 Ford Model A Truck to a ’64 Corvette Coupe and, of course, an awards ceremony that recognized a who’s who of the hot-rodding world.

  • Automotive Restoration Market Organization (ARMO) - SEMA CouncilThe annual Automotive Restoration Market Organization (ARMO) industry awards reception had a new look and a larger venue this year, and judging from the reactions of the crowd, the changes were successful. The larger space permitted ARMO to bring a vehicle inside the room for atmosphere and made moving around the room and visiting friends at various tables more convenient.

  • SEMA Member Logo DownloadSigning up 200 new member companies at the 2011 SEMA Show was the easy part. There were special Show incentives and discounts for retailers that made SEMA membership a no-brainer for many companies. The goal for SEMA’s membership team now is to retain those members. How do we do that? The same way we retain other SEMA members: Connect them with SEMA’s membership resources and programs.

  • The annual Young Executives Network (YEN) reception—combined for the first time this year with the Street Performance Council (SPC) reception—was held Tuesday night, November 1, at the Las Vegas Hilton, Pavilion 1&2, during the 2011 SEMA Show. The reception allowed attendees the opportunity to network with peers and industry leaders, including members of the SEMA Board of Directors, SEMA staff and SEMA Hall of Fame members.

  • SEMA Scholarships CommitteeHurst, Street Scene Equipment, Dodge and SEMA teamed up to build a custom Dodge Charger and a Dodge Avenger to benefit the SEMA Memorial Scholarship Fund (SMSF).

    Each year, the SMSF distributes between $100,000 and $150,000 in scholarships to deserving students who plan to pursue careers in the automotive industry. The distributions include awards for vocational schools and two-year, four-year and post-graduate work, with a percentage designated for the families of employees of SEMA-member companies. There is also a Loan Forgiveness Program to help repay student loans for employees of SEMA-member firms. This year, two eBay auctions contributed a record-breaking amount to the SMSF.

New Products

  • The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. Nearly 2,000 new products were submitted this year for consideration.

Required Reading

  • While the vehicles at the SEMA Show may be the most visual aspect of the annual event, it’s the products that remain the stars. Manufacturers exhibit at the SEMA Show to feature their products, and the number-one reason buyers attend the Show is to discover hot new products. Even the media come to the SEMA Show to see what new products are about to hit the market. Below are a few media clips that prove just how important products are to the SEMA Show.

SEMA Heritage

  • Yes, that is Honest Charley Card, Hisself, parked in front of his brand-new, 30,000-sq.-ft. speed parts store on Honest Street in Chattanooga. Hot Rod’s Ralph Guldahl traveled to Tennessee in late 1970 to profile the legendary retailer, who had recently become the second inductee into SEMA’s Hall of Fame.