Shift Into Fun

SEMA News—September 2012 

Shift Into Fun

Powersports & Utility Vehicles Exhibitors Show Off

At the 2011 SEMA Show exhibitors in the Powersports & Utility Vehicles section unveiled more than 45 new products in the Ideas Alive: Featuring the New Products Showcase display.

For buyers hoping to establish a direct link to leading manufacturers in this exciting market, these products provided the touch point.

Product categories in the Powersports & Utility Vehicles Show section include ATVs, UTVs, side-by-sides and scooters. More than 29,140 buyers expressed interest in this section, noting the potential of cross-over products and promotions consistent with their customer base. The following pages highlight the entries in the New Products Showcase, each designed to help customers strike a balance between hard work and extreme fun.

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports ShowAmsoil Inc.
Extended Life 0W-20 Synthetic Motor Oil
715-392-7101
www.amsoil.com
PN: XLZ
Amsoil XL extended-life synthetic motor oils are said to provide better wear control, high- and low-temperature protection and increased fuel economy. Formulated with extended-drain boost technology.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports ShowAmsoil Inc.
Signature Series 5W-20 Synthetic Motor Oil
715-392-7101
www.amsoil.com
PN: ALM
Amsoil Signature Series 5W-20 synthetic motor oil.

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports ShowAmsoil Inc.
Break-In Oil SAE 30
715-392-7101
www.amsoil.com
PN: BRK
SAE 30 viscosity-grade oil formulated for quick and efficient piston ring seating. Said to increase compression, horsepower and torque for maximum engine performance.

 

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Amsoil Inc.
OE 15W-40 Synthetic Diesel Oil
715-392-7101
www.amsoil.com
PN: OED
OE 15W-40 synthetic diesel oil is said to
provide excellent protection and performance in both on- and off-road diesel engines for the original-equipment manufacturer’s recommended drain interval.

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports ShowAmsoil Inc.
Engine Assembly Lube
715-392-7101

www.amsoil.com
PN: EAL
Formulated to cling to engine parts and provide exceptional wear protection in new or rebuilt four-stroke engines. Available in convenient 4-fl.-oz. tubes.

 

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Amsoil Inc.
OE 0W-20 Synthetic Motor Oil
715-392-7101
www.amsoil.com
PN: OEZ
Amsoil says that its OE oils provide excellent protection and performance for the entire length of the original-equipment manufacturer’s recommended drain interval.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Amsoil Inc.
Z-Rod 20W-50 Synthetic Motor Oil
715-392-7101
www.amsoil.com
PN: ZRF
Specially engineered for classic and high-performance vehicles with high-zinc formulation for flat-tappet cam protection.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
TLKP-3003
866-426-4648
www.cognitomotorsports.com
PN: TLKP-3003
TrimmLine by Cognito 2-in. leveling kit for ’05–’11 4WD Ford Super Duty F-250s and F-350s.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Amsoil Inc.
Z-Rod 10W-30 Synthetic Motor Oil
715-392-7101

www.amsoil.com
PN: ZRT
Specially engineered for classic and high-performance vehicles with high-zinc formulation for flat-tappet cam protection.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Amsoil Inc.
Signature Series 0W-20 Synthetic Motor Oil
715-392-7101
www.amsoil.com
PN: ASM

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Amsoil Inc.
Signature Series 10W-30 Synthetic Motor Oil
715-392-7101
www.amsoil.com
PN: ATM

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
Pitman/Idler-Arm Support Kit for ’11–’12 GM 2500HD and 3500HD Trucks
866-426-4648
www.cognitomotorsports.com
PN: PISK3008
Pitman/idler-arm support kit for ’11–’12 GM 2500HD and 3500HD trucks.  

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Amsoil Inc.
Signature Series 0W-30 Synthetic Motor Oil
715-392-7101
www.amsoil.com
PN: AZO

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
TRK100046
866-426-4648
www.cognitomotorsports.com
PN: TRK100046
CMS alloy series ’01–’10 GM 1500HD, 2500, 2500HD, 3500 and 3500HD tie-rod kit.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Milwaukee Golf Caddy
Milwaukee Golf Caddy
760-722-8863
www.milwaukeegolfcaddy.com
PN: MGC01
A 2.5-lb. aluminum quick-release golf bag rack for Harley baggers. No tools or modifications required to install or remove. Holds any size golf bag.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
TLKP-2001
866-426-4648
www.cognitomotorsports.com
PN: TLKP-2001
TrimmLine by Cognito 2-in. leveling kit for ’94–’11 Dodge 4WD 2500s and 3500s and ’94–’01 4WD 1500s.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
TLKP-6001
866-426-4648
www.cognitomotorsports.com
PN: TLKP-6001
TrimmLine by Cognito 21/4-in. leveling kit for ’05–’11 2WD/4WD Toyota Tacomas and FJ Land Cruisers.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
FSLK100730
866-426-4648
www.cognitomotorsports.com
PN: FSLK100730
Front non-torsion bar drop 7–9-in. suspension lift system for ’11–’12 GM 2500HD and 3500HD trucks.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
Fox-Polaris-RZR-XP
866-426-4648
www.cognitomotorsports.com
PN: FOX-POLARIS-RZR-XP
A ’11–’12 Polaris RZR XP 900 front and rear shock kit. Cognito spec by Fox Racing Shocks.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports ShowRigid Industries
E-Series D-Series POP Display
480-655-0100

www.rigidindustries.com
PN: POPDSPLY
Countertop POP display featuring the industry leading E-Series and D-Series lights. Comes with switches and mini catalogs. This is a plug-and-play display with customer interaction.

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Pro Armor
Safety Harnesses
951-343-9270
www.proarmor.com
PN: A115230
Pro Armor four-point and five-point safety harnesses with 3- or 4-in. sewn-in pads.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
SWAYBAR-8489
866-426-4648
www.cognitomotorsports.com
PN: SWAYBAR-8489
Polaris RZR XP 900 direct-replacement rear sway bar.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Rage Powersport Products
CR900
800-851-6396
www.ragepowersports.com
PN: CR900
Protect valuable cables and cords from heavy traffic with cable ramps from Rage Powersports. These heavy-duty cable ramps are constructed of thermoplastic rubber with a diamond tread surface for foot and wheel traction. The protectors have five 11/4-in. channels and feature a 24,000-lb.-per-axle capacity.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Rigid Industries
UWL Series LED Light
480-655-0100
www.rigidindustries.com
UWL series lights are said to be the ultimate for underwater lights. Ideal for any underwater application. Made from billet aluminum; MIL810-STDG vibration certified; ASTMB117 salt/fog certified; and ROHS compliant. These lights are the most intense underwater lights available on the market.

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Rigid Industries
SR Series LED Light
480-655-0100
www.rigidindustries.com
PN: SR10DW
SR-series single-row LED light. Available in flood, spot or combination; the same technology from Rigid’s E-series line of products in a smaller package. Made in the U.S.A.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Pro Armor
Polaris RZR Doors
951-343-9270
www.proarmor.com
Bolt-on Polaris RZR doors with integrated automotive slam latch system.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Cognito Motorsports Inc.
POL-RZR-XP-FAK
866-426-4648
www.cognitomotorsports.com
PN: POL-RZR-XP-FAK
A ’11–’12 Polaris RZR XP 900 factory-replacement front upper and lower control arm kit.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Rigid Industries
SRM Series LED Light
480-655-0100
www.rigidindustries.com
PN: SRM-1
SRM-magnesium LED Light; 1,000 lumens with only 10 watts of power needed for operation. Mounts almost anywhere utilizing a versatile clamping system.

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Prime 1 Ramps
54-Piece Premium
Auto Emergency Kit
86-25-52253940
www.saintytools.com
PN: 6421
Ease driving anxiety with a roadside kit and roadside assistance. The kit is more than just an auto emergency kit; it is a windshield washer and trunk organizer.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Lazer Star Lighting Products
Atlantis 3-Watt, Single-Row LED Light Bar
805-226-8200
www.lazerstar.net
PN: LX0312
Atlantis LX LED light bar, featuring 3-watt Cree LED. Ultra-slim design suits ATV/UTV and motorcycle applications. Available in amber or white and a variety of lengths up to 42 in.

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

50 Caliber Racing ScooterX
HID Lights
702-889-1741
www.50caliberracing.com
Available in 4 in. or 7 in. with spot or euro beam. Choice of red or black bezels/rings; 35 watt, 6,000k, 5,000-ft. range.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Bel-Ray Co. Inc.
Six-in-One All-Purpose Lubricant
732-938-2421
www.belray.com
PN: 99020
The six-in-one is an all-purpose lubricant that cleans, lubricates, protects, displaces water, reduces friction and penetrates rust. The six-in-one is said to be safe for use on electrical contacts, vinyl, wood and paint.

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Lazer Star
Lighting Products
Endeavour 3-Watt LED Racer
Special Light Bar
805-226-8200
www.lazerstar.net
PN: LX2320-RS
Endeavour LX LED light bar, featuring 3-watt, double-row Cree LEDs. Racer series offers a single row of each amber and white LED together in a single bar.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Lazer Star Lighting Products
LX 10-Watt LED Light Bar
805-226-8200
www.lazerstar.net
PN: LX1008C
Discovery LX 10-watt LED light bar, featuring cutting-edge Cree technology. The 10-watt LED units are said to be the highest producing available on the market today. Emitting more than 1,000 Lumen per LED.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

BMF Wheels Inc.
UTV Wheel
888-313-2580
www.bmfwheels.com
PN: U1280RZR44
A 12x8 4+4 offset Kane death metal black finish.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Galaxy Helmets & Accessories
339-B GLX Modular Helmet With Bluetooth
626-359-0900
www.glxhelmets.com
PN: 339-BTMB
The 339-BTMB GLX modular helmet with Bluetooth.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Axia Alloys
Gun/Shovel All-Purpose
Roll Cage Mount
480-216-6266
www.axiaalloys.com
PN: modap
All-purpose mounts can be used to mount guns, shovels, flashlights, etc. to any size cage using the Axia Alloys modular roll cage accessory mounting system.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Hot Shoppe Designs Inc.
Custom-Made Crew Shirts
949-487-2828
www.hotshoppedesigns.com
PN: P-5 Tech Shirt
Hot Shoppe has been a U.S. manufacturer of custom apparel from concept to design for teams, companies, special events and trade shows for 26 years.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

BMF Wheels Inc.
Grille
888-313-2580
www.bmfwheels.com
PN: GFD-6100
A ’11 Ford Super Duty black mesh grille.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Brookshire Innovations LLC
Eclipse (EKLIPES)
Mixed Merchandise Display
916-786-7601
www.eklipes.com
PN: EK1-106
From Brookshire Innovations comes the Eclipse (EKLIPES), touted as the world’s
first and only motorcycle cellphone and GPS adapter 16-piece display pack. The Eclipse (EKLIPES) new viper system works on all motorcycles, scooters, ATVs, jet skis and snowmobiles.

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

BMF Wheels Inc.
Novakane 5
888-313-2580
www.bmfwheels.com
PN: 461B-790512712
A 17x9 Novakane 5–12mm offset death metal black finish.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

SSV Works
WP-OJP
818-991-1778
www.ssvworks.com
PN: WP-OJP
The SSV Works weatherproof overhead iPod docking station with two speakers fits in a factory ’76–’06 Jeep Wrangler CJ/YJ/TJ cage.

 

     

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Axia Alloys
5-in. Convex Mirror–Tubing Mount
480-216-6266
www.axiaalloys.com
PN: mod5sm
The 5-in. billet arm convex mirror can be adjusted to mount on a roll cage at any angle. Uses the Axia Alloys modular clamping system to mount to any size tube.

 

Powersports Business, Powersports Dealers, Powersports Distributor, Powersports Distributors, Powersports Expo, Powersports Industry, Powersports Show

Axia Alloys
GoPro Camera Roll Cage Mount
480-216-6266
www.axiaalloys.com
PN: morpro
Billet GoPro camera mount can be
adjusted to any angle. Locks into position to eliminate vibration. Uses the Axia Alloys modular roll cage mounting system to mount to any size cage.