SEMA Show Coverage From Every Angle

SEMA News—April 2012

REQUIRED READING

SEMA Show Coverage From Every Angle

Whether you attended the 2011 SEMA Show or not, we always recommend checking out the media coverage after the Show. Thousands of media representatives attend the Show each year and their goal is to scour the Show floor for the hottest and best new products available. They’re not simply looking to meet with a few manufacturers. Rather, they’re reporting on the Show so that they can share what’s new with their audience. Below, are just a few examples of the coverage that resulted. As you see more articles, add them to your personal list of Required Reading—you may discover some products that you missed while in Vegas!

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports ShowMSN.com

The online site featured its SEMA Show coverage prominently on its homepage following the event in early November. Articles touched on topics from the hottest hot rods to awesome off-roaders. Its headline article, “Tough economy gives boost to auto ‘aftermarket’” pointed out that the SEMA Show, which features just about everything automotive, was bustling with activity.

 

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports ShowAutoWeek

This leading consumer publication included a number of pre-Show articles leading up to the SEMA Show. It’s no surprise, then, that AutoWeek did a thorough job covering the event with articles and video on its website, as well as additional articles in the printed magazine. From identifying some of the hottest vehicles at the Show to reporting on the intensity that Show participants endure, the magazine gave its audience complete coverage of the Show.

     

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports Show

RV Business

The SEMA industry is about passion and lifestyle, and so many at the Show focus on key segments that are relevant to their businesses. Such is the reason why publications such as RV Business attend and report on the SEMA Show.

 

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports Show

Fender Bender

This publication targeting the collision repair industry reports regularly on news about the SEMA Show. As more and more of its readers attend the SEMA Show, the magazine has been sharing news on how to navigate the Show and what cross-marketing opportunities exist