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Expand Your Brand
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Adapting to a need to deploy troops anywhere in the world, U.S. military forces find themselves requiring trucks and transportation equipment more than ever before. This trend has created a steady opportunity for businesses in the automotive aftermarket to expand their customer base, while helping to supply the military with quality specialty-equipment products. High-performance brakes and engine equipment, blast-attenuating seats and specialized equipment for vehicles operating at high altitudes and in challenging terrain are among the parts in demand.
Major New Initiative for Small Business Owners
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One of the fundamental components of last year’s health care law is the creation of health care “exchanges.”
While the law itself remains mired in controversy and threats of repeal, the state-based programs, if and when fully implemented, should make it easier for small-business owners and individuals to compare and select health care coverage. Exchanges are intended to create a competitive marketplace and increase access to affordable health care insurance.
What’s in the Box?
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Packaging is about more than protecting a product during shipping, handling and storage. It’s an extension of the product itself. When properly executed, good packaging reduces costs while branding and promoting the company and the product to consumers. Ultimately, it’s all about promise and performance to the buyer.
Packaging has evolved significantly over the past four to five decades. According to Diana Twede, Ph.D., a professor at the Michigan State University School of Packaging, one of the greatest contemporary trends can be summed up in a single word: Plastics.


