SEMA News

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Cover Section

  • As part of our annual look at where automotive technology stands, we recently engaged in a wide-ranging conversation with John Waraniak, SEMA vice president of vehicle technology, delving further into the four advanced vehicle technology megatrends: driving green, driving connected, driving safe and driving cool.

    SEMA News: What are the latest advances in electronics, including entertainment, navigation and interactive car-to-car and car-to-infrastructure systems?

    John Waraniak: Vehicle electrification, electronics integration and connected-vehicle technologies are leading the way toward the development of cars that don’t crash, devices that don’t distract and powertrains that don’t pollute. Automotive technology has extended far beyond the vehicle itself. Onboard vehicle technologies combined with vehicle-to-vehicle and vehicle-to-roadside technologies are creating many new and exciting product and service opportunities for specialty-equipment and performance aftermarket manufacturers, installers, retailers and distributors.

SEMA News Articles for Purchase

Advanced Vehicle Technology

About this product:

Advanced Vehicle Technology - SEMA News, March 2011
As part of our annual look at where automotive technology stands, we recently engaged in a wide-ranging conversation with John Waraniak, SEMA vice president of vehicle technology, delving further into the four advanced vehicle technology megatrends: driving green, driving connected, driving safe and driving cool.

SEMA News: What are the latest advances in electronics, including entertainment, navigation and interactive car-to-car and car-to-infrastructure systems?

John Waraniak: Vehicle electrification, electronics integration and connected-vehicle technologies are leading the way toward the development of cars that don’t crash, devices that don’t distract and powertrains that don’t pollute. Automotive technology has extended far beyond the vehicle itself. Onboard vehicle technologies combined with vehicle-to-vehicle and vehicle-to-roadside technologies are creating many new and exciting product and service opportunities for specialty-equipment and performance aftermarket manufacturers, installers, retailers and distributors.

SEMA Members may get this content for free!

Regular Price:

$1.99

Chicago Auto Show 2011

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About this product:

Chicago Auto Show 2011 - SEMA News, April 2011

This year’s Chicago Auto Show took place as usual in the colossal McCormick Place exhibition center, debuting musclecars, new truck models and quite a few customs and concepts enthusiasts will appreciate. For the army of media in attendance, the talk of the show might have been Chevrolet’s unveiling of the Camaro ZL1.

SEMA Members may get this content for free!

Regular Price:

$1.99

Power Tools for Business Users

About this product:

Power Tools for Business Users - SEMA News, April 2011

Business users who are already comfortable with Twitter are in luck: There are currently hundreds of analytics and time-saving tools available that will enable you to quickly sort through the noise, retrieve the insights you want and generate the reach you’re looking for with minimal effort.

“Twitter can be a virtual goldmine of information for brands,” said Hollis Thomases, author of Twitter Marketing: An Hour A Day. “To help you monitor conversations and parse through data, Twitter and other third parties provide tools that let you search on particular keywords and receive alerts when someone mentions you. The results can help you understand how people use Twitter and how you tweet in relationship to those tweets—which helps you define and create a Twitter strategy.”

SEMA Members may get this content for free!

Regular Price:

$1.99

The Hottest Vehicles of 2011

About this product:

The Hottest Vehicles of 2011 - SEMA News, April 2011
Each year, a few vehicles dominate the automotive landscape. It stands to reason that the most popular vehicles among consumers and specialty-equipment manufacturers would also be among the most profitable for all SEMA members. To help sort the vehicular wheat from the chafe, we examined a series of forward-looking “SEMA Indicators” to see what they might suggest about the crop of cars and trucks that are likely to make the biggest sales impact in 2011.

SEMA Members may get this content for free!

Regular Price:

$1.99

Business

  • Each year, a few vehicles dominate the automotive landscape. It stands to reason that the most popular vehicles among consumers and specialty-equipment manufacturers would also be among the most profitable for all SEMA members. To help sort the vehicular wheat from the chafe, we examined a series of forward-looking “SEMA Indicators” to see what they might suggest about the crop of cars and trucks that are likely to make the biggest sales impact in 2011.
  • Aftermarket products influence well over a million new-vehicle sales each year, according to a new SEMA/AutoPacific survey and report entitled “Influence of Accessories on New-Vehicle Sales” (now available free to SEMA members and for $199 to non-members.

Business Technology

  • As part of our annual look at where automotive technology stands, we recently engaged in a wide-ranging conversation with John Waraniak, SEMA vice president of vehicle technology, delving further into the four advanced vehicle technology megatrends: driving green, driving connected, driving safe and driving cool.

    SEMA News: What are the latest advances in electronics, including entertainment, navigation and interactive car-to-car and car-to-infrastructure systems?

    John Waraniak: Vehicle electrification, electronics integration and connected-vehicle technologies are leading the way toward the development of cars that don’t crash, devices that don’t distract and powertrains that don’t pollute. Automotive technology has extended far beyond the vehicle itself. Onboard vehicle technologies combined with vehicle-to-vehicle and vehicle-to-roadside technologies are creating many new and exciting product and service opportunities for specialty-equipment and performance aftermarket manufacturers, installers, retailers and distributors.

Chris Kersting

  • Customer service has become a key difference-maker in an interconnected world. The growth of social media means a single customer can broadcast what he or she thinks of your company, good or bad. And others can give that message an exponential pop—making or breaking your company’s image.

Events

  • This year’s Chicago Auto Show took place as usual in the colossal McCormick Place exhibition center, debuting musclecars, new truck models and quite a few customs and concepts enthusiasts will appreciate. For the army of media in attendance, the talk of the show might have been Chevrolet’s unveiling of the Camaro ZL1.

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    An unusually popular event, the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC), brings together writers and editors from all over the world with racing and high-performance parts manufacturers.

    Those not familiar with the MTC event can think of it as “speed dating” between manufacturers and media. It’s designed to facilitate rapid exchange of information between the parties at hand.

From The Hill

  • SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils announced July 8, 2011 as Collector Car Appreciation Day. The date marks the second commemoration in what will become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. SEMA and its councils are now working to secure a Congressional resolution to recognize the day’s significance.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • Subaru Hatchback-Coupe, 2012 Kia Soul, 2012 Civic Hybrid Sedan, 2012 F-150 Raptor
  • Paul “Scooter” Brothers, co-owner of the Comp Performance Group, received the “Outstanding Contribution to Racing” award presented by Dick Berggren’s Speedway Illustrated magazine as part of the annual RPM Promoters Workshops in Daytona Beach, Florida.

International

  • Below is a roundup of recent and proposed legislative and regulatory actions around the world that will directly impact the specialty-equipment industry. For more information on any of these items, contact SEMA International Relations Director Linda Spencer.

Internet

  • Business users who are already comfortable with Twitter are in luck: There are currently hundreds of analytics and time-saving tools available that will enable you to quickly sort through the noise, retrieve the insights you want and generate the reach you’re looking for with minimal effort. 

New Products

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    The light-truck industry was particularly hard hit by the recession that began about three years ago, but at last, the tide seems to be turning. The automakers are seeing definite and consistent sales increases, and while some sectors of the truck market remain tentative, fullsize pickups and crossover vehicles are clearly on the upswing. Of the 10 top-selling vehicles in January of 2011, according to Automotive News, the Ford F-Series pickup was number one (again), the Chevrolet Silverado was number two and the Honda CR-V was number six.

Required Reading

  • The 2010 SEMA Show provided the collision repair industry with an expanded program that featured larger and more prominent floor space, targeted educational programs (such as the Society for Collision and Repair Specialists’ Repairer Driven Education—RDE—series) and close collaboration with groups (including the SCRS, ICAR and Collision Industry Conference—CIC).

SEMA Heritage

  • In December 1962, Petersen Publishing Company photographer Eric Rickman shot Don Hellwig (right) describing a new helper-spring kit to Hot Rod magazine’s LeRoi “Tex” Smith. Those who know Hellwig Products primarily for its truck and camper suspension parts may be surprised by the fact that the kit Hellwig was demonstrating was engineered for a Corvair.