SEMA News

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  • The economy and the environment have been the major drivers for many markets over the last three years, and they have also been consistent topics of conversation among tire and wheel experts. The tire industry underwent a sort of accordion buckling in inventory as the economic slowdown led consumers to balk at anything other than critical expenditures and then pent-up demand caused a sudden resurgence.

  • “I’ve long considered myself lucky to work in an industry I love and serve as an advocate for issues that have such a tremendous impact on the future of the automotive aftermarket,” Spagnola said.

SEMA News Articles for Purchase

2011 Global Media Awards

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SEMA News, February 2011: International - 2011 Global Media Awards

The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets. We talked to some of the winners about being selected, their overseas sales plans and how important these established and emerging markets are for their bottom lines.

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7 Ways to Marry E-mail Marketing With Social Media

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 SEMA News, February 2011: Internet - 7 Ways to Marry E-mail Marketing With Social Media

Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

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In the Round: Market Trends in Tires and Wheels

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SEMA News, February 2011: Events - In the Round: Market Trends in Tires and Wheels

The economy and the environment have been the major drivers for many markets over the last three years, and they have also been consistent topics of conversation among tire and wheel experts. The tire industry underwent a sort of accordion buckling in inventory as the economic slowdown led consumers to balk at anything other than critical expenditures and then pent-up demand caused a sudden resurgence.

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Selling a Car at an Auction

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SEMA News, February 2011: Business - Selling a Car at an Auction

In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases, however, the effectiveness of even the optimal vehicle eventually diminishes, whether because of changing styles, a new marketing direction or other factors. The company may then wish to utilize an auction to divest itself of that property with either a minimal loss or—even better—a net gain because of appreciation. Perhaps the most significant benefit of consigning a collector or exotic vehicle to an auction is the extremely passionate pool of buyers drawn by such events.

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Business

  • In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases, however, the effectiveness of even the optimal vehicle eventually diminishes, whether because of changing styles, a new marketing direction or other factors.
  • Marketplace, Service Center & Manufactures' Representatives Roster

Chris Kersting

  • This issue of SEMA News continues our tradition of highlighting the great new products our manufacturers unleashed at the SEMA Show. Through SEMA News, the SEMA website and a variety of other media outlets, we amplify and carry forward one of the Show’s primary value propositions: creating high-level awareness for the industry’s innovative and trendsetting new products.

Events

  • A special group of enthusiasts entered the Las Vegas Convention Center on the final day of the 2010 SEMA Show. Despite the trade-only attendance rule, this select group was granted a “golden ticket” through the SEMA Opinion Leader Program.
  • The economy and the environment have been the major drivers for many markets over the last three years, and they have also been consistent topics of conversation among tire and wheel experts. The tire industry underwent a sort of accordion buckling in inventory as the economic slowdown led consumers to balk at anything other than critical expenditures and then pent-up demand caused a sudden resurgence.

  • “I’ve long considered myself lucky to work in an industry I love and serve as an advocate for issues that have such a tremendous impact on the future of the automotive aftermarket,” Spagnola said.

From The Hill

  •   Official SEMA Political Action Committee Logo 
    After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee (PAC) Council Challenge. The contest ran between August and October, and the winner was the council Select Committee that was both 100% “PAC approved” and contributed the highest dollar amount.

Government Affairs

  • SEMA is supporting Michigan legislation that would allow any municipality to issue a permit for a sanctioned motor vehicle racing event on highways, streets or airport runways within its geographical jurisdiction. Current Michigan law allows only cities to issue these permits.

Industry News

  • 2013 Ford Fusion, Lincoln MKZ, 2012 Chrysler 200, Ford Fiesta-Based CUV, Volkswagen’s New Midsize Sedan
  • Students preparing for careers in the automotive industry may be eligible to receive financial awards ranging from $1,000–$4,000 through the 2011 SEMA Memorial Scholarship Fund. The scholarship application, which is due April 1 and requires college transcripts and letters of recommendation, is now available here.

International

  • The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets.

Internet

  • Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

Member News

  • Official SEMA Member Logo 
    Each year, a group of dedicated employees of SEMA-member companies recruits new SEMA and council members. Through the SEMA Ambassador Program, members have an ideal way to develop relationships within the industry and to recruit new members.
  •   Official ARMO Logo 
    The annual ARMO Industry Awards Reception played to a packed house at the Las Vegas Hilton during the 2010 SEMA Show. Dennis Gage, host of the TV show “My Classic Car,” once again emceed the event. Gage is a lifelong car enthusiast and longtime supporter of ARMO. He served as ARMO’s board liaison during his three terms on the SEMA Board of Directors.
  • Official HRIA Logo 
    Hot Rod Industry Alliance (HRIA) member companies met at the Las Vegas Hilton during SEMA Show week to give out the annual HRIA awards to industry leaders and legends. The most influential hot-rodding companies in the industry hand out their awards at this event along with HRIA’s Hall of Fame awards. HRIA wishes to thank all of the sponsors of this great event.
  • Official LTAA LogoLTAA’s annual industry awards reception took on an entirely new look at the 2010 SEMA Show in Las Vegas. Playing off LTAA’s longtime support of Victory Junction Gang Camp, LTAA hosted the first-ever LTAA Fall Nationals Pinewood Drags. A six-lane Pinewood Track was assembled right in the reception hall and, in keeping with the racetrack theme, hamburgers and hot dogs were the main fare.
  •   Official MPMC Logo 
    Motorsports Parts Manufacturers Council (MPMC) volunteers and SEMA staff are busy readying for the 14th annual MPMC Media Trade Conference, which takes place on January 25–27, 2011. The event returns to its longtime home this year at the Embassy Suites LAX South hotel in El Segundo, California, after a one-year hiatus in 2010.
  •   Official MRC Logo
    The annual Manufacturers’ Rep Council (MRC) awards ceremony was held at the Las Vegas Hilton prior to the opening of the 2010 SEMA Show. The event attracted a packed room of manufacturers’ representatives gathered to witness the induction of Jim Considine Jr. into the SEMA MRC Hall of Fame and the presentation of the Sales Team Annual Recognition (STAR) award to TruXedo.
  •   Official Pro Logo 
    There’s nothing quite like the SEMA Show to pump up enthusiasm and provide a venue in which to rub shoulders with industry movers and shakers. To kick off the week, the Professional Restylers Organization (PRO) hosted the second annual NovemberFest reception at the Las Vegas Hilton on Tuesday, November 2. PRO used the gala occasion for the 16th consecutive year to salute key players who have made outstanding contributions to the restyling industry.

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    The SEMA Businesswomen’s Network (SBN) announced its annual awards to three deserving industry professionals at the SEMA Networking Breakfast, Powered by the SBN, on Thursday, November 4, 2010, at the SEMA Show in Las Vegas. The SBN Woman of the Year award was presented to S. Kellie Colf from AfterMarketer Club. Wade Kawasaki from Exports International received the coveted Athena Award, and John Menzler from Comp Performance Group was honored with Mentor of the Year.
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    SEMA Scholarships Committee

    The SEMA Show Student Program gives students access to the event’s Education Days sessions, key industry events and the opportunity to walk the Show floor and volunteer to work in exhibitors’ booths. Thirty national and international schools took part in the student program at the 2010 SEMA Show, with more than 620 students and faculty participating in a wide range of events.
  •   Official SPC Logo 
    Each year, the Street Performance Council (SPC) honors the industry’s top businesses and individuals for their contributions to the street performance sector of the specialty-equipment market. The winners of these awards were recognized at the 2010 SEMA Show SPC Awards Reception, which took place on November 3, 2010, at the Las Vegas Hilton during the SEMA Show.
  •   Official WTC Logo 
       
    SEMA Show week is time to network, plan and honor those individuals who have made significant contributions to their respective segments of the industry. The Wheel and Tire Council (WTC) hosted its Industry Awards Reception against the backdrop of the Renaissance Hotel pool and Envy Cellar. This special evening was made possible through the generous sponsorships of Mickey Thompson Performance Tires, Ultimate Wheel & Tire Plus Sizing Guide, the Law Offices of Douglas A. Frymer, Standards Testing Labs and Tru-Align. The tropical-themed event culminated with the Lifetime Achievement and Hall of Fame induction ceremony.
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    The annual Young Executives Network (YEN) reception was help on Tuesday night, November 2, at the Renaissance Hotel pool deck during the 2010 SEMA Show. The reception allowed attendees the opportunity to network with peers and industry leaders, including members of the SEMA Board of Directors, SEMA staff and SEMA Hall of Fame members.

New Products

  • More than 190 exhibitors registered for a booth in the 2010 SEMA Show’s new Global Tire Expo—Powered by Tire Industry Association (TIA). This section of the Convention Center was dedicated to the tire industry, serving as a focal point for buyers searching for the hottest tire-related trends and products.
  • Changing the look and feel of a vehicle instantly, wheels and wheel accessories remain extremely popular with buyers and enthusiasts. In fact, for the 2010 SEMA Show a total of 17,839 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. More than 140 exhibitors were on hand to satisfy their curiosity, exhibiting in a new Show section dedicated exclusively to wheels and related accessories.

Required Reading

  • It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

SEMA Heritage

  • When Petersen Publishing Company photographer Eric Rickman took this photo in October 1958, Paul Schiefer’s involvement in developing a safe, “slipper” clutch for drag racers was still a decade away. So was the honor of being the very first inductee into SEMA’s Hall of Fame.