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Exhibitor Profile: American Eagle Wheel Corp.
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A Conversation With Margo Furcolow
American Eagle Wheel Corp. (AEWC) was a first-time exhibitor at the 2009 SEMA Show. SEMA News spent some time with AEWC President Margo Furcolow at the company’s facility in Chino, California. Ms. Furcolow discussed the company’s experience as a first-time exhibitor and offered advice for other first-timers.
Getting Started in International Commerce
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Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with consumers there. SEMA offers several programs that can help get member companies started.
Innovations for Innovators: What’s New at the SEMA Show
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Each year, the SEMA Show becomes the focal point for innovation in the automotive industry. It is the venue where manufacturers are able to connect with retailers to bring innovations to consumers around the world. So it won’t come as a surprise that the SEMA team is again doing its part with some great innovations in the SEMA Show itself. I want to tell you about a few of the new opportunities for Show attendees to learn more about new products and automotive systems at the 2010 gathering.
PC Productivity Tools That Deliver
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While hundreds of hardware and software solutions emerge on the market each year angling for your PC productivity dollar, only a small percentage offer significant gains. Here’s a sampling of la crème de la crème—PC productivity tools that will leave you wondering how you ever got along without them.
The Allure of China
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The allure of China is undeniable. Its rising incomes, growing middle class and fast-growing vehicle market all frequently make the news in the United States. Not all the news out of China is positive, however. Almost weekly, there are stories about counterfeit goods with ties to China. Counterfeit goods cost companies in the United States billions of dollars a year. There is no denying that intellectual property rights (IPR) protection is a problem for companies doing business in China, be it sourcing products there or selling in the market. But that doesn’t mean you should stay away from doing business in China. SEMA-member companies that have done business in China have some advice for fellow SEMA members eyeing the China market with anticipation but also trepidation: Your products will almost certainly be copied, so take steps to protect yourself.



SEMA News recently had the chance to catch up with long-time automotive restyler Jon Titman of Automotive Essentials, a ProPledge participant. Titman, the company’s vice president of sales and marketing, provided some insights into the services Automotive Essentials offers and how the business has benefitted since the inception of the ProPledge program three years ago.









