SEMA News

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  • Richard “Dick” McMullen, Chuck Schwartz and Van Woodell Join the SEMA Hall of Fame.

    A hall of fame—it’s a place reserved for legends, trailblazers, visionaries and leaders. It’s bestowed on sports figures, musicians, inventors and others who inspire and shape an industry. A hall of fame is how the world finds out that, hey, this is a person whose work, contributions and service have left an indelible mark.

SEMA News Articles for Purchase

Are You Really Innovating Today?

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SEMA News, August 2010: Chris Kersting - Are You Really  Innovating Today?

SEMA-member companies have continually appealed to consumers through the creation of new and interesting products—and not just to stay competitive within our own marketplace. Today more than ever, our members also vie for discretionary dollars against a host of different practical, entertainment and recreational uses. The success of your business depends not just on innovative products but on innovation in all aspects of business.

What does your business-wide innovation look like today? SEMA recently sponsored an educational seminar dubbed rather generically “Profit 101.” Behind that title was a workshop on tapping into the diverse knowledge and experience of company employees—everyone from marketing to engineering to financial—in order to generate innovative and profitable ideas for your business. Different individuals with different job functions bring a diversity of opinion, and one person’s spark can ignite a fire of productive dialog. 

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Behind Your Business 100%

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In just a few months, specialty-equipment exhibitors will descend upon Las Vegas for the annual SEMA Show, providing qualified buyers with a can’t-miss opportunity to check out new products, connect with industry suppliers and peers, stay up-to-date on industry trends and attend educational seminars. Those are only four of the most common reasons for attending the Show, according to Tom Myroniak, SEMA vice president of marketing and member services. Myroniak led an exhibitor training seminar about how to bring buyers to your booth at the first-ever SEMA Show Exhibitor Summit at the Las Vegas Convention Center on May 25–27. He said that it was critical for exhibitors to understand the goals of buyers prior to the Show in order to capture their attention.

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Best Practices: Manufacturers’ Reps

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SEMA News, August 2010: Business - Best Practices: Manufacturers’ Reps

Unlike other types of salespeople, manufacturers’ representatives work for multiple companies across multiple product lines in a large geographic area, either as individuals or as part of an agency. 

A rep is an independent businessperson, an extension of the manufacturers’ sales force, and he or she can also be a highly valuable jack of all trades who not only closes deals but also teaches in-house manufacturer, warehouse distributor or retailer/jobber salespeople how to best present the manufacturer’s marketing plan to create sales.

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Hall of Fame 2010

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 SEMA News, August 2010: Cover Story - Hall of Fame 2010

Richard “Dick” McMullen, Chuck Schwartz and Van Woodell Join the SEMA Hall of Fame.

A hall of fame—it’s a place reserved for legends, trailblazers, visionaries and leaders. It’s bestowed on sports figures, musicians, inventors and others who inspire and shape an industry. A hall of fame is how the world finds out that, hey, this is a person whose work, contributions and service have left an indelible mark.

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Open Sourcing, Open Design

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SEMA News, August 2010: Business - Open Sourcing, Open Design

The concepts aren’t totally new to the automotive world: Get a group of designers together, brainstorm a vehicle concept, noodle out the financing, then sell every unit the market will bear. All a car company has to do is pick the right designers who develop the right concept that can be produced at the right cost for the right group of consumers. But that’s a whole lot of uncertainty, and the most common result is compromise after compromise, resulting in a bland vehicle for the masses.

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Original Isn’t the Only Way

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SEMA News, August 2010: Business - Original Isn’t  the Only Way

In traditional hobbyist terms, automotive restoration refers strictly to classic cars rebuilt using classic car parts. And while there remains a significant portion of the market for which that holds true, today’s restorations are just as likely to include an amalgam of modern running gear as well as comfort and safety systems combined with factory-spec knobs, moldings, panels and fabrics. “In today’s market, restoration holds the more broad definition of ‘resurrection,’” said Michael Manning, president of American Autowire, a wiring harness and accessory options manufacturer.

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The Business of Speed

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SEMA News, August 2010: Business - The Business of Speed

If you scan no farther than these next words, know this: You should read The Business of Speed: The Hot Rod Industry in America, 1915–1990 by David Lucsko.

Since you’re browsing through SEMA News, you must be favored with some interest in the automotive specialty-equipment industry, and Lucsko’s book offers a primer about where it began, how it evolved and, if not precisely where it’s heading, at least an optimistic appraisal of why it will live on.

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Business

  • Unlike other types of salespeople, manufacturers’ representatives work for multiple companies across multiple product lines in a large geographic area, either as individuals or as part of an agency.
  • If you scan no farther than these next words, know this: You should read The Business of Speed: The Hot Rod Industry in America, 1915–1990 by David Lucsko.
  • The concepts aren’t totally new to the automotive world: Get a group of designers together, brainstorm a vehicle concept, noodle out the financing, then sell every unit the market will bear.
  • In traditional hobbyist terms, automotive restoration refers strictly to classic cars rebuilt using classic car parts. And while there remains a significant portion of the market for which that holds true, today’s restorations are just as likely to include an amalgam of modern running gear as well as comfort and safety systems combined with factory-spec knobs, moldings, panels and fabrics.
  •   Official SEMA Restoration Icon 
       
    In 2009, 14,573 buyers went to the SEMA Show in Las Vegas specifically to identify the newest trends and products available in the automotive restoration market. In pursuit of new and original equipment replacement parts, buyers had the opportunity to meet face-to-face with 65 exhibitors in the Restoration Marketplace section of the Show, who registered 68 products in the New Products Showcase.
  •   SEMA News-August 2010-Restoration Retailers 
       
    The Restoration Marketplace section of the SEMA Show floor is dedicated to the new and original replacement parts that retailers need to satisfy their customer’s cravings. It’s home to the products and services that help cherry-out four-wheeled, family heirlooms and upgrade vintage tin to 21st century technology.
  •   Official Tools & Equipment Show Icon 
       
    The SEMA Show is the once-a-year epicenter for automotive accessories. It’s more than 1,500 exhibitors offering their best products and services to more than 100,000 attendees. The must-see attraction for many is the custom, one-of-a kind vehicles on display throughout the Las Vegas Convention Center.
  •   Official ProPledge Logo 
       
    SEMA News
    recently had the chance to catch up with well-respected manufacturer and ProPledge participant 3dCarbon. We spoke with the company’s vice president of sales and marketing, Ernie Bunnell, to learn a little more about its products and about how 3dCarbon is utilizing ProPledge’s benefits to differentiate itself from its competition. 

Chris Kersting

  • SEMA-member companies have continually appealed to consumers through the creation of new and interesting products—and not just to stay competitive within our own marketplace.

Events

  • In just a few months, specialty-equipment exhibitors will descend upon Las Vegas for the annual SEMA Show, providing qualified buyers with a can’t-miss opportunity to check out new products, connect with industry suppliers and peers, stay up-to-date on industry trends and attend educational seminars.

From The Hill

  • As the political climate continues to evolve in advance of the 2010 elections, SEMA members arrived in Washington, D.C., for the biennual SEMA Washington Rally.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • With SEMA’s Installation Banquet & Gala Fundraiser just around the corner—Friday, July 23, at the Pasadena Convention Center in Pasadena, California—SEMA members are encouraged to make their reservations now and celebrate the industry’s icons and the volunteers who have helped shape the specialty-equipment industry currently enjoyed by millions of enthusiasts.
  • Aston Martin DB9, Buick Regal Wagon, Lotus Exige, Ford F-150 Raptor

International

Internet

  • While hackers once delighted in bringing down gargantuan computer networks like those of the Pentagon and multinational corporations, the latest breed is more apt to harass and bully much smaller businesses—including those in the automotive specialty-equipment market.

Required Reading

SEMA Heritage

  • Stu Hilborn didn’t build the sleek streamliner that has become so closely identified with him and his pioneering efforts in developing fuel injection. No, the car was originally built by a man named Bill Warth, who raced it on Southern California’s dry lakes in 1939 and 1940.