SEMA News

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Cover Section

  • Rick Rollins, president of Rollins Performance Marketing LLC, began his term as the chairman of the SEMA Board of Directors in July 2009. His career has included stints as a counterman, a buyer, a regional sales manager and a company owner, and he has also shown his competitive flair in open-wheel race cars.

    He has been active in SEMA as well as in the Performance Warehouse Association (PWA) throughout most of his professional life and was elected to the SEMA Hall of Fame in 2006. Rollins was twice named the PWA Person of the Year and has served a total of 16 years on the SEMA Board of Directors. He recently took time to trade questions and answers with SEMA News, discussing his hopes and visions for the association.

SEMA News Articles for Purchase

Claim Your Space for the Future

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SEMA News, July 2010: Chris Kersting - Claim Your Space for the Future

We’ve just come from the first SEMA Show Exhibitor Summit, held May 25–27 at the Las Vegas Convention Center, and the feedback we’ve gathered has been tremendous. The goal of the Summit was to inform attendees about how to maximize each exhibitor’s presence, save money on Show expenses, demonstrate how social media can extend any exhibitor’s marketing reach and increase traffic—and sales—at every booth. The SEMA Board of Directors, the SEMA Show committee and the association staff committed themselves to innovation and improvement for each aspect of the SEMA Show, ensuring that every exhibitor’s investment delivers the greatest possible value. If you weren’t able to attend, here are just a couple of the programs we highlighted to help exhibitors get ready for the 2010 SEMA Show.

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Restyling on a Comeback

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SEMA News, July 2010: Business - Restyling on a Comeback

One of the most profound effects of the recession was the decline in U.S. vehicle sales, which plummeted from nearly 17 million in 2006 to about 10.6 million in 2009, according to Ward’s AutoWorld. And while the downturn hobbled nearly every facet of the automotive aftermarket, some of the greatest damage occurred in the restyling category, whose very existence is predicated on available vehicle inventory. Conversely, the recession and market forces also caused the original equipment manufacturers (OEMs) to change the way they develop and market their products. Gone are the days when each automaker produced a multitude of variants, each of which was dappled with seemingly unending options lists. In order to save costs, the OEMs have condensed their offerings to restricted trim levels in the most popular models of the strongest brands. That contraction in variety will prove to be a boon for restylers, industry leaders say. As the OEMs reduce the range of packages they offer, restylers can fill the gaps.

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The Buffer Zone

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SEMA News, July 2010: Business - The Buffer Zone

Barry Meguiar’s family has been in the car-care business for 109 years, and he’s personally headed up the company that carries the family name for more than four decades. As the president of Meguiar’s Inc., he’s seen the economic roller coaster trundle up and down many times before, but he’s never seen anything like the last couple of years. Despite the fact that his company not only weathered the storm but actually prospered, posting a double-digit gain in 2009 alone, he said that this recession battered the car-care industry like none other in his lifetime.

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Business

  • One of the most profound effects of the recession was the decline in U.S. vehicle sales, which plummeted from nearly 17 million in 2006 to about 10.6 million in 2009, according to Ward’s AutoWorld.
  • Barry Meguiar’s family has been in the car-care business for 109 years, and he’s personally headed up the company that carries the family name for more than four decades. 
  • ProPledge Official LogoWe recently had the good fortune to speak with Bob Corwin, first vice president of Alliant Insurance Services, to discuss his company’s role and service offerings within ProPledge.
  • SEMA Restyling and Car Care IconThe SEMA Show is the premier destination for buyers in the specialty-equipment industry looking to find new products and services for their customers. In 2009, 25,086 buyers went to Las Vegas specifically to bring the newest restyling and car care offerings from the Show floor into their own retail shops.
  • SEMA Restyling and Car Care IconAs the economy starts to rebound, retailers are taking on a new mission—customer recovery. While analysts argue about the official end of the recession, business owners know that the economy doesn’t turn around until new customers begin to open their wallets.

Chris Kersting

  • We’ve just come from the first SEMA Show Exhibitor Summit, held May 25–27 at the Las Vegas Convention Center, and the feedback we’ve gathered has been tremendous.

Events

  • It’s almost that time of the year again when SEMA recognizes the efforts of its Board of Directors at the SEMA Installation Banquet & Gala Fundraiser. As the outgoing Board members are honored for their service, the newly elected directors are presented and welcomed by SEMA members.

From The Hill

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

International

  • At the end of 2009, there were more than 13,000 franchised automotive dealers in China. Many of them are so-called 4S dealerships, which indicates that the dealer not only sells new cars but also services vehicles as well as sells spare parts.

Internet

  • Riding the momentum of social media’s virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent.

Member News

  •   SEMA Member Logo | SEMA.org 
       
    Over the past 18 months, our nation has experienced what many have identified as a modern depression. Business owners from all industries have experienced lower earnings and a real threat toward their corporate survival. Those with strong capital are avoiding disaster, but often not until a major reduction in work force has to be implemented.
  •   SEMA Member Logo | SEMA.org 
       
    The following listings are provided by the SEMA Membership Services Department. The data has been compiled and verified by member services. Should you have any questions regarding a listing, call the SEMA Membership Department at 909/396-0289.
  • Official ARMO LogoARMO Immediate Past Chairman Jim Barber has been appointed to serve on the vehicle classification review committee by the North Carolina DMV. The committee was established pursuant to the enactment into law of SEMA-model legislation to create a vehicle registration classification for street rods, replicas and custom vehicles.
  • Official HRIA LogoOn Saturday, July 24, some of our industry’s greatest hot-rod builders will square off in a one-of-a-kind race. More than 20 well-known hot rodders are designing and building their own small pinewood cars to be raced at the annual SEMA Pinewood Drag Races in Pasadena, California.
  • Official LTAA LogoIf you are reading the July issue of SEMA Member News, congratulations on maintaining your SEMA and council membership during the past two years of tough times. I am confident that the Light Truck Accessory Alliance (LTAA) and the industry are now on the upswing.
  • Kyle Fickler, the incoming chairman of the Motorsports Parts Manufacturers Council (MPMC), and Vic Wood, incoming chair-elect, are industry veterans. Each has been active in a variety of SEMA and MPMC positions, and SEMA Member News recently solicited their views about the future of the council and its membership.
  • As a kid, incoming Manufacturers’ Rep Council (MRC) Chairman Wade Cobb owned every Matchbox and HotWheels car known to man. When he grew older, he worked part-time at a speed shop in Pauline, Kansas, moving from the back shop to the front, selling carburetors, headers and superchargers.
  • A critical initiative for each council is its long-range planning (LRP) meeting. The LRP takes place annually and is designed to discuss industry issues and then formulate a strategy that will drive council goals.
  • SPC Official LogoRASR. You’ve heard of the acronym, but what does it stand for? Racers Against Street Racing. The program was created by a coalition of auto manufacturers, aftermarket parts companies, retailers, distributors, professional drag racers, sanctioning bodies, race tracks and automotive magazines.
  • WTC Official LogoAs with most associations, SEMA’s strength comes from its members. Too often, however, a person joins an association without a meaningful understanding of how he can best benefit from the services and programs provided.
  • The Young Executives Network (YEN) will be 20 years old in 2010. While the creation of the group was discussed and planned in the late-’80s, the Young Executives Council (as it was known originally) didn’t become recognized as a member group until 1990.
  • SBN LogoIn doing my research for this article, I started first by looking to see how women in leadership roles view themselves in other male-dominated industries. I also wanted to see how the leadership styles of men and women differ from each other and, given a male-dominated industry, if one or the other style would be more advantageous.

Required Reading

  • Last year, journalists in the Los Angeles area reported on a rare SEMA event that took place in Pasadena, California. It wasn’t the amazing collection of vehicles that made the event unique. Rather, it was the fact that the SEMA Show ‘N Shine car show was a fundraiser open to the general public.

SEMA Heritage

  • Don “The Snake” Prudhomme announced his retirement in January, closing the book on a stellar drag-racing career that spanned nearly five decades.