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Building an Effective Catalog

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SEMA News, March 2010: Business - Building an Effective Catalog

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

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Global Media Awards

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SEMA News, March 2010: International - Global Media Awards

For the sixth year, a panel of top automotive journalists from 15 countries throughout Asia, Europe, South Africa and South America served on the SEMA Global Media Awards (GMA) panel. 

SEMA recognizes that automotive personalization and customization is growing worldwide. Though the appeal of making cars and trucks fit one’s lifestyle has strong roots in the United States, this enthusiast attitude is universal—and growing. SEMA introduced the Global Media Award program in 2004 to highlight the wide appeal to enthusiasts on every continent of specialty-equipment products that are on display at the SEMA Show.

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Green Racing: Why Should You Care?

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SEMA News, March 2010: Chris Kersting - Green Racing: Why Should You Care?

Automakers spent a good deal of effort at this year’s auto shows focusing on electrics, plug-in hybrids and a range of alt-technology hopefuls. Interesting future-view sort of stuff. Here in the present tense, there is a quiet reality that warrants the focus of the performance aftermarket: the great majority of vehicles that are on the road today, and those we will be buying in the coming 5, 10 or even 15 years, will involve an internal combustion engine and a consumer looking for efficiency without sacrificing performance. And that means some solid opportunities for our industry. Not surprisingly, “green performance” technologies are advancing full-throttle in the world’s racing garages.

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Identifying Performance Parts Trends

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SEMA News, March 2010: Covery Story - Identifying Performance Parts Trends

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.

In large measure, that niche mirrors the overall marketplace, and the trends that occur in the performance segment often offer a preview of what will take place in the rest of the industry.

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Laws on a Global Scale

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SEMA News, March 2010: International - Laws on a Global Scale

Specialty-equipment companies have begun utilizing new tools made available to businesses to ensure that the sale and use of accessories and performance products currently marketed in Europe are allowed to be freely sold throughout the continent. Concerned that national governments were either banning products or adding local requirements in violation of the Mutual Recognition Treaty, the European Parliament implemented measures in May 2009 to promote a single market for automotive specialty equipment. The measures would restrict national decisions that prevent products lawfully manufactured in one member state from being sold within the borders of the others. The new regulations also created resources—including designated points of contact in each country—for businesses to use in case of problems.

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Racing & Performance New Products

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SEMA News, March 2010: Racing and Performance - Racing & Performance New Products

2009 SEMA Show Exhibitors Ignite Passion with Power & Performance

Here are just some of the racing and performance products that debuted at the 2009 SEMA Show.

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SEMA Partners With GM Middle East

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SEMA News, March 2010: International - SEMA Partners With GM Middle East

To highlight the customization possibilities of the just-released Chevy Cruze in the United Arab Emirates, GM Middle East and SEMA partnered to customize two of the all-new compact global cars. SEMA enlisted two top designers to work on the projects. 

Myles Kovacs, founder and publisher of DUB magazine, undertook the design of one of the vehicles, which was customized with a lifestyle theme and nicknamed “The Blackhawk Cruze.” Ryan Friedlinghaus, star of MTV’s original “Pimp My Ride” and known for his West Coast Customs (WCC) brand and popular “Street Customs” show, went all out to create a motorsports-themed version of the vehicle.

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Business

  • Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.
  • A properly executed catalog is more than just a list of products accompanied by pretty pictures.
  • The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association.

Chris Kersting

  • Automakers spent a good deal of effort at this year’s auto shows focusing on electrics, plug-in hybrids and a range of alt-technology hopefuls.

From The Hill

  • California Assemblymember Tony Mendoza, born in South Central Los Angeles, is the second youngest of nine children.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

Industry News

  • SEMA members, it’s once again time to recognize your mentors, colleagues and competitors and nominate them for the SEMA Hall of Fame—one of the highest honors the industry can bestow on individual members.

  • BMW 1-Series Five-Door Hatch, Ford’s High-Performance Raptor, 2011 Dodge Charger

International

  • For the sixth year, a panel of top automotive journalists from 15 countries throughout Asia, Europe, South Africa and South America served on the SEMA Global Media Awards (GMA) panel.
  • To highlight the customization possibilities of the just-released Chevy Cruze in the United Arab Emirates, GM Middle East and SEMA partnered to customize two of the all-new compact global cars.
  • Here is a roundup of proposed or recently enacted legislative and regulatory developments affecting the specialty-equipment industry in key overseas markets.

Internet

  • In a move that is raising eyebrows in the online marketing world, Google is intimating that companies with websites that download faster than those of competitors could soon be given preference in Google search-engine returns.

Member News

  • The automotive specialty-equipment industry is slow to change. We get set in our ways and find it hard to look outside the box.
  • For most members of the Automotive Restoration Market Organization (ARMO), business slows somewhat at the end of the year, allowing us time to catch up on various projects and plan for the upcoming New Year.
  • Regardless of where you live, winter months involve preparing your car, truck or street rod for the upcoming spring and summer car season.
  • Spring is in the air, and that means the annual Light-Truck Accessory Alliance (LTAA) Select Committee elections are underway.
  • As reported in the last issue of SEMA Member News, the Motorsports Parts Manufacturers Council (MPMC) hosted a panel discussion/seminar titled “Motorsports Marketing: How to Measure Your Return” as part of SEMA Education Days at the SEMA Show.
  • The annual Manufacturers’ Rep Council (MRC) awards ceremony and general membership meeting was held at the Las Vegas Hilton prior to the opening of the 2009 SEMA Show.
  • The biggest news from the Professional Restylers Organization (PRO) is the inaugural Technical Skills & Training Conference (TSTC).
  • Have you ever wondered how to get involved in the Street Performance Council (SPC)? Select Committee members are elected by the council to serve two-year terms.
  • One of the many valuable benefits available to SEMA and WTC members is the SEMA Installer Certification Program.
  • The return on investment for participating as a mentor or mentee in the SEMA Mentoring Program administered by the SEMA Businesswomen’s Network (SBN) is surprisingly easy to gauge.
  • Applications for the 2010 SEMA Memorial Scholarship Fund and the SEMA Loan Forgiveness Program are now officially being accepted. Plan for your academic future and your automotive career by taking advantage of these incredible SEMA opportunities.
  • Did you know that Facebook has more than 300 million registered users? If it were a country, it would be the fourth-largest in the world.
  • The following listings are provided by the SEMA Membership Services Department. The data has been compiled and verified by member services.

Racing And Performance

Required Reading

  • The 2009 SEMA Show’s Tire, Wheels & Equipment—Sponsored by TIA section included 290 exhibitors, making it one of the most prominent areas at the event.

SEMA Heritage

  • The specialty-equipment industry lost of one of its most dedicated and active volunteers, Dick Wells, who died January 18 from complications following heart surgery in November.
  • Don Garlits’ accomplishments in drag racing are literally the stuff of legends.