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Building an Effective Catalog
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About this product:
A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.
Global Media Awards
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For the sixth year, a panel of top automotive journalists from 15
countries throughout Asia, Europe, South Africa and South America
served on the SEMA Global Media Awards (GMA) panel.
SEMA recognizes that automotive personalization and customization is
growing worldwide. Though the appeal of making cars and trucks fit
one’s lifestyle has strong roots in the United States, this enthusiast
attitude is universal—and growing. SEMA introduced the Global Media
Award program in 2004 to highlight the wide appeal to enthusiasts on
every continent of specialty-equipment products that are on display at
the SEMA Show.
Green Racing: Why Should You Care?
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Automakers spent a good deal of effort at this year’s auto shows focusing on electrics, plug-in hybrids and a range of alt-technology hopefuls. Interesting future-view sort of stuff. Here in the present tense, there is a quiet reality that warrants the focus of the performance aftermarket: the great majority of vehicles that are on the road today, and those we will be buying in the coming 5, 10 or even 15 years, will involve an internal combustion engine and a consumer looking for efficiency without sacrificing performance. And that means some solid opportunities for our industry. Not surprisingly, “green performance” technologies are advancing full-throttle in the world’s racing garages.
Identifying Performance Parts Trends
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The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.
In large measure, that niche mirrors the overall marketplace, and the trends that occur in the performance segment often offer a preview of what will take place in the rest of the industry.
Laws on a Global Scale
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Specialty-equipment companies have begun utilizing new tools made available to businesses to ensure that the sale and use of accessories and performance products currently marketed in Europe are allowed to be freely sold throughout the continent. Concerned that national governments were either banning products or adding local requirements in violation of the Mutual Recognition Treaty, the European Parliament implemented measures in May 2009 to promote a single market for automotive specialty equipment. The measures would restrict national decisions that prevent products lawfully manufactured in one member state from being sold within the borders of the others. The new regulations also created resources—including designated points of contact in each country—for businesses to use in case of problems.
Racing & Performance New Products
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2009 SEMA Show Exhibitors Ignite Passion with Power & Performance
Here are just some of the racing and performance products that debuted at the 2009 SEMA Show.
SEMA Partners With GM Middle East
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To highlight the customization possibilities of the just-released Chevy Cruze in the United Arab Emirates, GM Middle East and SEMA partnered to customize two of the all-new compact global cars. SEMA enlisted two top designers to work on the projects.
Myles Kovacs, founder and publisher of DUB magazine, undertook the design of one of the vehicles, which was customized with a lifestyle theme and nicknamed “The Blackhawk Cruze.” Ryan Friedlinghaus, star of MTV’s original “Pimp My Ride” and known for his West Coast Customs (WCC) brand and popular “Street Customs” show, went all out to create a motorsports-themed version of the vehicle.
