SEMA News

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Cover Section

  • From A–Z, the companies that had the South Hall rolling.
  • Thousands of buyers from the tire and wheel market spent a portion of their 2009 SEMA Show week scanning bar codes from the New Products Showcase and visiting exhibitor booths to identify the next must-have tire and wheel gear for their local markets.
  • Roy Littlefield, executive vice president of the Tire Industry Association (TIA), gives lectures to students as part of his “hobby”—a job as an adjunct professor of politics and American history at Catholic University in Washington, D.C.
  • When his software company asked him to become vice president of operations for a newly acquired tire industry company, tires had “no appeal for me whatsoever,” said Wayne Croswell.
  • With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it is apparent that this segment of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.
  • No single element can change the look of a car or truck like a set of tires and wheels.

SEMA News Articles for Purchase

Australian Specialty Market

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SEMA News, February 2010: International - Australian Specialty Market

SEMA News recently talked with Stuart Charity, executive director of the nearly 30-year-old Australian Automotive Aftermarket Association (AAAA), and Ben Bartlett, the AAAA’s national membership manager, about the Australian specialty-equipment market amid increasingly positive news that Australia is well on its way to an economic recovery. There are indications that the automotive industry there has begun to rebound, and the Federal Chamber of Automotive Industries reported growing vehicle sales—with particularly strong SUV sales—and overall sales for the year are expected to reach up to 900,000 in 2009. Spurred by tax rebates for business purchases of vehicles and increased purchasing as growing confidence by consumers increases, the sales gap will be much less than feared just several months ago, although the total isn’t expected to reach the record-setting 1.05 million achieved in 2007.

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Hiring Right: Best Practices

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SEMA News, February 2010: Business - Hiring Right: Best Practices

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

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Roy Littlefield - Tire Industry Association Executive Vice President

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Roy Littlefield - Tire Industry Association Executive Vice President

Roy Littlefield, executive vice president of the Tire Industry Association (TIA), gives lectures to students as part of his “hobby”—a job as an adjunct professor of politics and American history at Catholic University in Washington, D.C. But he isn’t interested in lecturing SEMA about the decline in tire manufacturers’ participation in the annual SEMA Show. He’d rather talk about how to lure the manufacturers back.

“The bottom line is communication,” said Littlefield. “The big companies want to feel like it is their show.”

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The Upside of the Downturn

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SEMA News, February 2010: Business - The Upside of the Downturn

As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo. In SEMA’s recent webinar—“The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market”—moderator John Waraniak, SEMA vice president of vehicle technology, urges members to focus on the upside of the industry’s current downturn.

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Tires, Wheels & Equipment New Products

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SEMA News, February 2010: Cover Story - Tires, Wheels & Equipment New Products

There were 290 tire exhibitors at the 2009 SEMA Show in Las Vegas last November, and tire buyers accounted for 9.4% of the total buyers who attended. In fact, their ranks made up the second-largest buyer group at the Show. This issue of SEMA News focuses on tire and wheel business. From the new products article that showcases some of the best technology and innovation the segment has to offer to the trends story where tire and wheel industry experts weigh in on the trends and challenges that face the segment, this issue is filled with information about the marketplace and the companies that have built it.

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Trends on a Roll: Tire & Wheel Market

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SEMA News, February 2010: Trends on a Roll: Tire & Wheel Market

No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum—the combinations are endless, and each can thoroughly alter the appearance and the functionality of the vehicle. At last November’s SEMA Show in Las Vegas, a group of enthusiasts who were taking part in a marketing study confirmed the popularity of tire and wheel modifications. A whopping 84.6% of them said that they had bought tires or wheels for their vehicles, and for many—regardless of the type of vehicle they owned—tires and wheels were the first accessory they bought.

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Wayne Croswell -Tire Industry Association President

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Wayne Croswell -Tire Industry Association President

When his software company asked him to become vice president of operations for a newly acquired tire industry company, tires had “no appeal for me whatsoever,” said Wayne Croswell. That was 32 years ago. Now, Croswell is president of ASA Tire Systems and the new president of the Tire Industry Association (TIA).

“I fell in love with the industry and the people, and it got into my blood,” he said.

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Working Together for the Best Possible Return on Investment

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SEMA News, February 2010: Chris Kersting - Working Together for the Best Possible Return on Investment

There were 290 tire exhibitors at the 2009 SEMA Show in Las Vegas last November, and tire buyers accounted for 9.4% of the total buyers who attended. In fact, their ranks made up the second-largest buyer group at the Show. This issue of SEMA News focuses on tire and wheel business. From the new products article that showcases some of the best technology and innovation the segment has to offer to the trends story where tire and wheel industry experts weigh in on the trends and challenges that face the segment, this issue is filled with information about the marketplace and the companies that have built it.

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Business

  • From A–Z, the companies that had the South Hall rolling.
  • Thousands of buyers from the tire and wheel market spent a portion of their 2009 SEMA Show week scanning bar codes from the New Products Showcase and visiting exhibitor booths to identify the next must-have tire and wheel gear for their local markets.
  • This custom-built Ford F-150 is not something that can be easily picked up at the dealer lot.
  • The SEMA Person of the Year award was established in 1969 to honor an individual for outstanding contributions to the industry reaching beyond the person’s normal job functions.
  • Roy Littlefield, executive vice president of the Tire Industry Association (TIA), gives lectures to students as part of his “hobby”—a job as an adjunct professor of politics and American history at Catholic University in Washington, D.C.
  • When his software company asked him to become vice president of operations for a newly acquired tire industry company, tires had “no appeal for me whatsoever,” said Wayne Croswell.
  • No single element can change the look of a car or truck like a set of tires and wheels.
  • This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.
  • As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo.

Chris Kersting

Events

From The Hill

  • Being knowledgeable on issues that affect your customers is good business. On that topic, one of the biggest challenges impacting off-road enthusiasts is the closure of public lands to motorized recreation.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

Industry News

International

  • SEMA News is interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers.
  • SEMA News recently talked with Stuart Charity, executive director of the nearly 30-year-old Australian Automotive Aftermarket Association (AAAA), and Ben Bartlett, the AAAA’s national membership manager, about the Australian specialty-equipment market amid increasingly positive news that Australia is well on its way to an economic recovery.

Internet

New Products

  • With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it is apparent that this segment of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.

Required Reading

SEMA Heritage

  • Roger Penske gave up a successful racing career to open his first car dealership in 1965, but that didn’t keep him away from the track.