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  • The 2010 SEMA Show, to be held at the Las Vegas Convention Center November 2–5, provides thousands of opportunities for exhibitors and buyers to identify the latest technologies, trends, new products and ideas in an effort to increase revenue and remain ahead of the competition.
  • Celebrity Appearances at the 2010 SEMA Show. The following personalities are scheduled to appear at the 2010 SEMA Show.
  • Beat the clock. You have exactly four days to visit the 12 different sections of the 2010 SEMA Show. Do you have a wish list of exhibitors you want to meet with during the Show?
  • While the SEMA Show is the industry’s premier trade event, it is also one of the most fascinating displays of automotive excellence to be found anywhere.

SEMA News Articles for Purchase

Bidding at a Car Auction

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SEMA News, November 2010: Business - Bidding at a Car Auction

Many SEMA-member companies use collector cars and exotics for promotional purposes, a fact that is borne out year after year at the SEMA Show. Whether in advertising, in catalogs or at car shows, the right vehicle with the right accessories can not only attract attention, but may serve to motivate consumers to purchase a component or a whole package. Whether for company promotion or for personal use, finding the perfect vehicle may involve lengthy and complex searches that call for extended travel and diligent study. The typical avenues that buyers pursue include dealerships, magazine and newspaper classified advertising and the Internet. On the other hand, a vehicle auction can be a one-stop shopping venue where buyers may find exactly what they are looking for.

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Building for a Cause

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SEMA News, November 2010: Events - Building for a Cause
All of the custom-designed pinewood cars from the Builder’s Race—part of the annual HRIA-sponsored Pinewood Drag Races that were held in conjunction with SEMA’s Leadership Days on Saturday, July 24, 2010, in Pasadena, California—will be autographed by the builders and displayed at the 2010 SEMA Show. They will then be bid on for auction via eBay, and the proceeds will go to children’s charities Childhelp and Victory Junction Gang Camp.

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So Long Net Neutrality

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SEMA News, November 2010: Internet - So Long Net Neutrality

Google’s recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even- handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit. Slower-loading industry websites and bidding wars for preferential treatment from Internet service providers (ISPs) could become a sobering new reality for auto-parts businesses as the Internet’s current democratization gives way to enhanced service for those with the deepest pockets.

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Vehicles of the 2010 SEMA Show

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While the SEMA Show is the industry’s premier trade event, it is also one of the most fascinating displays of automotive excellence to be found anywhere. Some of the best and most creative designers and builders in the world craft rolling works of art for the Las Vegas gathering, and the cars and trucks they bring to town are a show all their own. For the past few years, SEMA News has previewed some of these automotive sculptures, and we’ve kept the tradition going for 2010. Enjoy these sights, and make ready to see even more in Las Vegas!

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Welcome to the 2010 SEMA Show—and See What Else Your SEMA Membership Gets You Today!

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SEMA News, November 2010, Chris Kersting - Welcome to the 2010 SEMA Show—and See What Else Your SEMA Membership  Gets You Today!

For those of you reading this in Las Vegas, welcome to the greatest automotive specialty-equipment show on earth! The SEMA Show is the most universally known and recognized benefit that the association offers to its membership and to the industry. I hope you will use it this year as a springboard to discover SEMA’s other outstanding programs and services that, like the Show, are tremendous tools to help your company thrive and be profitable.

The SEMA Board of Directors and the association’s staff closely monitor the challenges and opportunities facing the industry. During the past 24 months, the association has established services aimed to help your company in today’s unique environment.

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Business

  • Many SEMA-member companies use collector cars and exotics for promotional purposes, a fact that is borne out year after year at the SEMA Show.
  • Get all of your high-performance, race, truck, powersports, street-rod, restoration, marine and stock replacement parts needs fulfilled...

Chris Kersting

Events

  • All of the custom-designed pinewood cars from the Builder’s Race—part of the annual HRIA-sponsored Pinewood Drag Races that were held in conjunction with SEMA’s Leadership Days on Saturday, July 24, 2010, in Pasadena, California—will be autographed by the builders and displayed at the 2010 SEMA Show.
  • The 2010 SEMA Show, to be held at the Las Vegas Convention Center November 2–5, provides thousands of opportunities for exhibitors and buyers to identify the latest technologies, trends, new products and ideas in an effort to increase revenue and remain ahead of the competition.
  • Celebrity Appearances at the 2010 SEMA Show. The following personalities are scheduled to appear at the 2010 SEMA Show.
  • Beat the clock. You have exactly four days to visit the 12 different sections of the 2010 SEMA Show. Do you have a wish list of exhibitors you want to meet with during the Show?
  • While the SEMA Show is the industry’s premier trade event, it is also one of the most fascinating displays of automotive excellence to be found anywhere.

Government Affairs

  • Members of Congress leave Washington in August to spend time in their home districts. This “district work period” provides a chance for elected officials to meet with their constituents and discuss issues of local importance.
  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • Rick Rollins, owner of Rollins Performance and current SEMA Chairman of the Board, purchased the assets of Ramco Performance Manufacturing, a manufacturer of extreme-performance fuel filters for diesel, gasoline, ethanol and methanol alcohol fuels.
  • 2012 Acura TL, Jeep Grand Cherokee SRT8, 2012 BMW 1-Series, Subaru FT-86 STI Coupe

Internet

  • Google’s recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even-handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit.

Member News

  • SEMA Member News-SEMA AmbassadorsEach year, a group of dedicated employees of SEMA-member companies recruits new SEMA and council members. Through the SEMA Ambassador Program, members have an ideal way to develop relationships within the industry and to recruit new members.
  • SEMA Member Logo | SEMA.org Editor’s Note: The following listings are provided by the SEMA Membership Services Department. The data has been compiled and verified by member services. Should you have any questions regarding a listing, call the SEMA Membership Department at 909/396-0289.
  • Official Armo LogoAutomotive Restoration Market Organization (ARMO) member companies were once again given the opportunity to show their newest and hottest products to buyers at Spring Carlisle, held April 21–25, 2010, in Carlisle, Pennsylvania.
  • Official HRIA LogoJeff Major is the founder and owner of Bed Wood & Parts in Hopkinsville, Kentucky. His involvement in SEMA and the Hot Rod Industry Alliance (HRIA) is a great example of the value and assets that the association and its councils can bring to each member.
  • Official LTAA LogoThe Light Truck Accessory Alliance (LTAA) will have an expanded presence in South Hall for the 2010 SEMA Show, with five trucks on display to showcase more LTAA member products than ever before.
  • Official MPMC LogoEstablished in 1995, the Motorsports Parts Manufacturers Council (MPMC) was one of the first SEMA councils. Not so coincidentally, many of today’s MPMC-member companies were also original SEMA members when the association was formed in 1963 as the Speed Equipment Manufacturers Association.
  • Official MRC LogoThe Manufacturers’ Rep Council (MRC) has announced that the ninth-annual MRC Rep Conference, previously held in conjunction with the Performance Warehouse Association Conference, will be moved to the SEMA Show for 2010.
  • Official PRO LogoAs summer ebbs and autumn fast approaches, thoughts quickly turn to Las Vegas and the 2010 SEMA Show. And Professional Restylers Organization (PRO) members can once again expect to find activities of particular interest.
  • Official SBN LogoEvery year, the SEMA trade show convenes at the Las Vegas Convention Center during the first week of November with thousands of booths and project vehicles as well as hundreds of industry notables to meet and greet.
  • Official Yen LogoJoel Ayres is the sales manager of the Truck Accessories Group (TAG), parent company of such well-known brands as Leer, Century, Pace Edwards, Raider and State Wide Aluminum.
  • Official SPC LogoDid you know someone who was a social magnet when you were younger? What was it that allowed that person to be so up-to-date and connected?
  • Official WTC LogoAs the 2010 SEMA Show in Las Vegas nears, each of the councils is working feverishly to ensure that its industry reception is a success. Some of these gatherings, such as the one put on by the Hot Rod Industry Alliance (HRIA), are long-standing traditions that have become synonymous with the Show.
  • The year 1990 seems like a lifetime ago. That year brought our industry the Ford Explorer and the Acura NSX. Chevrolet started using the song “Like a Rock” in its advertising campaigns.

Required Reading

SEMA Heritage

  • Dean Moon; The whole world went a little lunar crazy in the second half of 1969, and for good reason: NASA’s Apollo program sent astronauts to the moon—twice.