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Bidding at a Car Auction
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Many SEMA-member companies use collector cars and exotics for promotional purposes, a fact that is borne out year after year at the SEMA Show. Whether in advertising, in catalogs or at car shows, the right vehicle with the right accessories can not only attract attention, but may serve to motivate consumers to purchase a component or a whole package. Whether for company promotion or for personal use, finding the perfect vehicle may involve lengthy and complex searches that call for extended travel and diligent study. The typical avenues that buyers pursue include dealerships, magazine and newspaper classified advertising and the Internet. On the other hand, a vehicle auction can be a one-stop shopping venue where buyers may find exactly what they are looking for.
Building for a Cause
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So Long Net Neutrality
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Google’s recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even- handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit. Slower-loading industry websites and bidding wars for preferential treatment from Internet service providers (ISPs) could become a sobering new reality for auto-parts businesses as the Internet’s current democratization gives way to enhanced service for those with the deepest pockets.
Vehicles of the 2010 SEMA Show
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While the SEMA Show is the industry’s premier trade event, it is also one of the most fascinating displays of automotive excellence to be found anywhere. Some of the best and most creative designers and builders in the world craft rolling works of art for the Las Vegas gathering, and the cars and trucks they bring to town are a show all their own. For the past few years, SEMA News has previewed some of these automotive sculptures, and we’ve kept the tradition going for 2010. Enjoy these sights, and make ready to see even more in Las Vegas!
Welcome to the 2010 SEMA Show—and See What Else Your SEMA Membership Gets You Today!
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For those of you reading this in Las Vegas, welcome to the greatest automotive specialty-equipment show on earth! The SEMA Show is the most universally known and recognized benefit that the association offers to its membership and to the industry. I hope you will use it this year as a springboard to discover SEMA’s other outstanding programs and services that, like the Show, are tremendous tools to help your company thrive and be profitable.
The SEMA Board of Directors and the association’s staff closely monitor the challenges and opportunities facing the industry. During the past 24 months, the association has established services aimed to help your company in today’s unique environment.
Each year, a group of dedicated employees of SEMA-member companies recruits new SEMA and council members. Through the SEMA Ambassador Program, members have an ideal way to develop relationships within the industry and to recruit new members.
