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Accessory Sales Opportunities
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Recently SEMA News caught up with National Automobile Dealers Association (NADA) Chairman Ed Tonkin. Tonkin, a multifranchise dealer in Portland, Oregon, discussed the opportunities specialty-equipment sales represent for dealerships as well as the SEMA Dealer Day taking place at this year’s SEMA Show.
SEMA News: We are seeing an increased level of interest from
new-car dealerships looking to get involved in selling
specialty-equipment accessories. What role do you see accessory sales
playing for dealerships going forward?
Ed Tonkin: Sales of specialty-equipment accessories represent a $27-billion-a-year market, and it’s growing.
Business Technology Symposium
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As a part of SEMA’s Leadership Days, the 2010 Business Technology Symposium (BTS), sponsored by SEMA’s Street Performance Council (SPC) and held Friday, July 23, at the Pasadena Convention Center in Pasadena, California, drew 113 specialty-equipment industry attendees, from business owners to IT professionals. A host of industry experts presented eight sessions, including panel discussions that provided attendees with the knowledge and skills needed to move their businesses forward in the Internet age.
Car Enthusiasts Celebrate Inaugural Collector Car Appreciation Day
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On July 9, 2010, collector-car enthusiast organizations across the nation gathered to celebrate the first-ever Collector Car Appreciation Day, as designated by U.S. Senate Resolution 513 (S. Res. 513). Events ranging from car cruises and shows to small-business open houses and special offers were held to honor the cultural and educational importance of collector cars. Car clubs, enthusiast organizations and affiliated businesses hosted more than 100 events in more than 40 states to commemorate this special day.
Hottest Vehicles at the Show? How About the Exhibitors’ Choice?!
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The SEMA Show is without a doubt one of the strongest indicators of emerging trends in the automotive industry. Each year, SEMA exhibitors must decide which vehicles will be their “canvass” of choice to highlight the innovative and exciting new products they’ve worked so hard to bring to market. Naturally, exhibitors will select the vehicles for their booths that they believe are the hottest and provide the best opportunity to attract buyers and media at the Show. So why not capture that selection—that “vote”—in an all-new SEMA industry award program? The idea makes great sense, and that’s why this year’s SEMA Show will feature a new award centerpiece: the “SEMA Award: Hottest Truck, Hottest Car and Hottest 4x4-SUV.”
New Products Showcase
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Ben Mizban is the president of T-Rex Grilles in Corona, California. The company has regularly participated in the SEMA Show New Products Showcase. Recently, Mizban offered his insight and advice on getting the most from the program.
SEMA News: Please tell us a little bit about yourself and T-Rex Grilles.
Ben Mizban: I opened JBM Sport Truck Accessories, my first
business, in 1986 in the city of Orange and grew it into one of the
largest retailer/mail-order companies in California by 2001.
Retail Store Displays
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Retail stores should be well-organized and use clear, easily understood signage so that shoppers can find the products they are looking for while also being led to special offers and promotional items. But unless you have vast experience in the design of retail spaces, it’s undoubtedly best to work with a consultant in setting up your store for maximum accessibility and the resultant sales.
On July 9, 2010, collector-car enthusiast organizations across the nation gathered to celebrate the first-ever Collector Car Appreciation Day, as designated by U.S. Senate Resolution 513 (S. Res. 513). Events ranging from car cruises and shows to small-business open houses and special offers were held to honor the cultural and educational importance of collector cars.
