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  • The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years.

     

SEMA News Articles for Purchase

10+2 Initiative for Importing Products Into the U.S.

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SEMA News, September 2009: Business - 10+2 Initiative for Importing Products Into the U.S.

The process of importing products into the U.S. has changed for good. In a webinar entitled “10+2=New Filing Requirements for All Companies Importing Products to the U.S. Now in Effect,” presenter Richard Di Nucci, director of the Secure Freight Initiative for the U.S. Customs and Border Protection (CBP), details the new Importer Security Filing (ISF), commonly known as the 10+2 Initiative, which will directly affect all businesses that import products into the U.S.

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Another Brother

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SEMA News, September 2009: SEMA Heritage - Another Brother

Andy may have gotten most of the media attention, what with his STP Indy race teams and commercials for Tune-Up Masters, but he wasn’t the only fast member of the Granatelli clan.

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Key Steps Leading to Global Success

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SEMA News, September 2009: International - Key Steps Leading to Global Success

A great product mixed with great service is the key factor identified by Bob Scheid, vice president of export-savvy flywheel and clutch manufacturer Fidanza Engineering Corp., in the company’s growing overseas sales. The Perry, Ohio-based firm sells to 27 countries around the world and has always been an internationally focused company, growing its international sales alongside its domestic sales since the very start of the firm 12 years ago.

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Next-Generation Customer Reviews

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SEMA News, September 2009: Internet - Next-Generation Customer Reviews

With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form. Retailers that have already seen online reviews translate into healthy sales increases are rolling out next-generation versions of their sites faster than you can say “thumbs up.”

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Retail Display Solutions

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SEMA News, September 2009: Business - Retail Display Solutions

New point-of-purchase display ideas for your business.

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SEMA Education Institute

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SEMA News, September 2009: Business - SEMA Education Institute

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

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Sexual Harassment

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SEMA News, September 2009: Business - Sexual Harassment

In its earliest days, the automotive specialty-equipment industry was dominated by men. With a few notable exceptions, women were relegated to the background or given roles as trophy girls, photo models and product presenters. As attitudes changed, however, women gained equal status in virtually every facet of commercial endeavor.

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You Can’t Afford to Miss This

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SEMA News, September 2009: Chris Kersting - You Can’t Afford to Miss This

Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.

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Business

Chris Kersting

From The Hill

  • U.S. Representative Bill Posey has been passionate about cars all his life, and he has been a friend to SEMA and auto enthusiasts.

Government Affairs

Industry News

Inside SEMA

  • Gary Vigil: One of the ways SEMA tries to fulfill its mission of helping its members’ businesses succeed and prosper is to produce the industry’s leading trade show.

International

  • A great product mixed with great service is the key factor identified by Bob Scheid, vice president of export-savvy flywheel and clutch manufacturer Fidanza Engineering Corp., in the company’s growing overseas sales.

Internet

  • With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form.

Member News

New Products

  • Advantage Truck Accessories announced tonneau cover applications for the new 2009 Dodge RamBox

Required Reading

Research

  • The light-truck market refers to the sales of pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) and even vans.

SEMA Heritage