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Beyond Theory

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SEMA News, August 2009: Business - Beyond Theory

What if your company had access to some of the brightest minds in your field? What if those minds, students at a major university, were allowed to focus on the creation and development of a product to which your company might eventually have marketing rights? What if the result was bottom-line revenue?

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Do You Really Have “Good” Product Data?

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SEMA News, August 2009: Cover Story - Do You Really Have “Good” Product Data?

Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data. Data is simply information. Good data is the appropriate information provided in correct formats.

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Enter the Future: Change or Die

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SEMA News, August 2009: Chris Kersting - Enter the Future: Change or Die

“The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian put it even more directly: “Change or die.” While the current state of the specialty-equipment industry is not that grim, Claudian’s sentiments may be appropriate when it comes to business technology.

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Five Basic Data Rules You Must Follow Today

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SEMA News, August 2009: Cover Story - Five Basic Data Rules You Must Follow Today

The list contained in this article should be used as a very basic litmus test as to the usefulness of your electronic product information. Correcting or addressing all of these issues does not equal standards compliance, but it will serve to get you headed in the right direction and redirect your overall thinking and strategy.

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I Can Dream Can’t I?

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SEMA News, August 2009: Cover Story - I Can Dream Can’t I?

Yesterday, when I unlocked the door to my store, there was a line of people waiting. Fortunately, my two counter people were on time and waiting behind the counter. One was at a point-of-sale terminal, and the other was at the Internet order pick-up desk. Six customers came through the door, and four cued up for Internet pick-up. Nathan, my lead counterman, immediately approached the attractive female and asked if he could help (typical) while I waited on the male customer.

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Restoration Market Update

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SEMA News, August 2009: Research - Restoration Market Update

In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

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SEMA Measuring Sessions

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SEMA News, August 2009: Business - SEMA Measuring Sessions

As automakers come out with more models specifically designed for personalization, attending measuring sessions is becoming ever more important for SEMA members. The sessions are an opportunity to get data and ideas for aftermarket products for new vehicles. They’re also a great place to make contacts that could result in future business.

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The Don

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SEMA News, August 2009: SEMA Heritage - The Don

The big man in the Milodon T-shirt is none other than Don Alderson, Milodon’s cofounder (and the “don” in Milodon). Though this archive find came with no information, the location is obviously Bonneville, and the man in the Autolite shirt and what looks to be a ’66 or ’67 GTO in the distance leads us to believe that the shot was taken in 1967.

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The United Arab Emirates

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SEMA News, August 2009: International - The United Arab Emirates

More than 50 personnel from SEMA-member companies as well as association executives visited Dubai recently to explore business opportunities. Many of the companies also exhibited at the sixth edition of the Automechanika Middle East Show, held in Dubai on May 31-June 2. A total of 15,431 visitors attended the three-day event.

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Tick-Tock

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SEMA News, August 2009: Internet - Tick-Tock

While most businesses have soundly rejected Vista and are tenaciously hanging on to Windows XP until Microsoft comes up with a better operating system (OS), the day of reckoning approaches. The reason: Microsoft drove another bloody stake into XP on April 14, 2009, when it officially ended “mainstream support” for the OS. This means that your warranty on XP is void. It also means that if you want support on XP other than basic patches or basic security upgrades, you’ll have to pay Microsoft under a separate, “extended support” agreement.

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Business

  • Proactivity is a calling card not only of SEMA but of the specialty-equipment industry as a whole.
  • A new virtual edition of SEMA News is now available online via SEMA’s website—www.sema.org.
  • It is critical that we reach out to our fellow business acquaintances to learn from them, to share our stories of success and failure and to discover those new business opportunities that come from these interactions.
  • What if your company had access to some of the brightest minds in your field?
  • Armando Zambrano of Wet Okole Hawaii spends hours measuring the seats in the Kia Soul at a SEMA measuring session.
  • It seems like everyone gets a trophy these days. Our children’s sports teams don’t keep score anymore; everyone’s a winner just for showing up.

Chris Kersting

  • “The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian put it even more directly: “Change or die.”

From The Hill

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

Industry News

  • SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. More than 11,000 tire, wheel and equipment buyers attended last year’s Show.
  • The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter.

International

  • More than 50 personnel from SEMA-member companies as well as association executives visited Dubai recently to explore business opportunities.

Internet

  • While most businesses have soundly rejected Vista and are tenaciously hanging on to Windows XP until Microsoft comes up with a better operating system (OS), the day of reckoning approaches.

Mentoring

  • Mentor Jason Bruce and mentee Dan Biezonsky are the perfect success story for the SEMA Mentoring Program, powered by the SEMA Businesswoman’s Network (SBN).

New Products

  • Agri-Cover announces the release of the all-new Autolock electric tarp system.

Required Reading

  • Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business.

Research

  • In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas.

SEMA Heritage

  • The big man in the Milodon T-shirt is none other than Don Alderson, Milodon’s cofounder (and the “don” in Milodon).