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Global Press Coverage

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SEMA News, June 2009: International - Global Press Coverage

One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs. Even the publication of a simple press release provides instant credibility with enthusiasts. But getting noticed in the morass of press packets, stories and brochures received on a daily basis by writers, editors and producers can be a frustrating and complicated task. All the more so when the publication services a different country.

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Hot-Rod Market Update

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SEMA News, June 2009: Research - Hot-Rod Market Update

Despite the reports of a down economy and economic woes, the hot-rod market is alive and well. Just ask the SEMA members who manufacture and install the parts or who build the hot rods. Enthusiasts are still adding to their collections, working on their project vehicles and purchasing upgrades for their hot rods.

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See Where You Are to Understand Where You Are Going

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SEMA News, June 2009: Chris Kersting - See Where You Are to Understand Where You Are Going

The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow. SEMA’s research reports offer crucial insights into consumer purchase intentions, vehicle registration patterns and market niche trends.

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SEMA Demand Index

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SEMA News, June 2009: Research - SEMA Demand Index

During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

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Specialty-Equipment Industry Benchmarking Program

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SEMA News, June 2009: Business - Specialty-Equipment Industry Benchmarking Program

Now more than ever, companies need to be able to react to changing market and business conditions. Tough economic times will continue to bring new challenges to specialty-equipment market businesses, forcing many to make tough decisions that will impact their company’s future operation and growth. The recently launched Aftermarket Industry Benchmarking Program gives SEMA-member companies the industry-specific financial data they need to succeed in this dynamic business environment.

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Star Power

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SEMA News, June 2009: Heritage - Star Power

At the 2008 Los Angeles Auto Show, California Governor Arnold Schwarzenegger received a two-hour, behind-the-scenes tour of the environmentally friendly vehicles that filled the Show’s halls, led by the Green Car Journal’s Ron Cogan.

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The Gobbledygook Factor

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SEMA News, June 2009: Internet - The Gobbledygook Factor

Companies vexed by the relentless need to continually design their websites for multiple browsers have a new challenge: the 2009 release of Internet Explorer 8 (IE8). In a phrase, it is expected to wreak havoc on a select number of websites. Apparently, IE8’s coming roll-out “may cause content written for previous versions of Internet Explorer to display differently than intended,” according Nick MacKechnie, a senior technical account manager for Microsoft.

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Used-Vehicle Market Could Spell New Opportunity

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SEMA News, June 2009: Research - Used-Vehicle Market Could Spell New Opportunity

For the first quarter of the year, automotive industry analysts made pessimistic forecasts for new-vehicle sales volume for 2009. In February, J.D. Power and Associates predicted that total new-vehicle sales would reach a mere 10.4 million units—down 1 million units from the company’s forecast just a month prior and 6 million under the annual average during the past decade.

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Business

Chris Kersting

  • The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow.

Events

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

  • California Assemblyman Mike Duvall is the new chairman of the SEMA-sponsored State Automotive Enthusiast Leadership Caucus.

Industry News

  • Rumored to have higher power output than the 520hp Scuderia, the F450 will use the same double-clutch gearbox as the California.

  • Registration for the 2009 SEMA Show set for Tuesday through Friday, November 3–6, is open and available online at www.SEMAShow.com/register.

Inside SEMA

  • Every program or service offered by SEMA will come through or affect this department at some time, in some fashion.

International

  • One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs.

Internet

Member News

  • In this issue of SEMA Member News for the Professional Restylers Organization (PRO), we welcome the new leadership of the council: Chairman Karl Stearns and Chair-Elect Eldon Bracken.

Products / Catalog

Required Reading

  • This month’s “Required Reading” highlights the many articles that talk about how important it is for businesses to position themselves as industry leaders.

Research

SEMA Heritage

  • At the 2008 Los Angeles Auto Show, California Governor Arnold Schwarzenegger received a two-hour, behind-the-scenes tour.