SEMA News

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  • Most economists are predicting a longer-than-usual recovery after a very sharp entry into the current recession. In conjunction, the auto industry is predicted to be in for drastic changes, not only in what it will look like and how it does business, but also in the technologies that will emerge in new vehicles. In a recent interview, SEMA Vice President of Vehicle Technology John Waraniak detailed not only where the automotive world appears to be headed, but what the association is doing to help its members ready themselves for the coming opportunities.

  • Over the years, quite a bit of attention has been paid to both the compact-performance and urban-lifestyle markets.

SEMA News Articles for Purchase

60 Seconds Is All You Have - It’s All You Need

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SEMA News, April 2009: Chris Kersting - 60 Seconds Is All You Have - It’s All You Need

We all are working harder than ever at keeping businesses and the industry alive and moving forward. Your time is at a premium. SEMA knows this. Here are a handful of quick, easy-to-use silver bullets to help your company make progress. Take 60 seconds, and load up.

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Compact-Performance and Urban-Market Update

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SEMA News, April 2009: Research - Compact-Performance and Urban-Market Update

Over the years, quite a bit of attention has been paid to both the compact-performance and urban-lifestyle markets. At their respective roots, each market is very different: Compact performance has involved enthusiasts looking to enhance the performance (hence, the name) of small economy and sports cars and the urban market had a completely opposite makeup of enthusiasts who were more concerned about vehicle appearance, typically involving large sedans and SUVs. Today, these differences still exist in many ways. However, both compact-performance and urban enthusiasts now share enough similarities to bring these segments of consumers closer together.

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Don’t Waste This Crisis

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SEMA News, April 2009: Cover Story - Don’t Waste This Crisis

Most economists are predicting a longer-than-usual recovery after a very sharp entry into the current recession. In conjunction, the auto industry is predicted to be in for drastic changes, not only in what it will look like and how it does business, but also in the technologies that will emerge in new vehicles. In a recent interview, SEMA Vice President of Vehicle Technology John Waraniak detailed not only where the automotive world appears to be headed, but what the association is doing to help its members ready themselves for the coming opportunities.

SEMA Members may get this content for free!

Regular Price:

$1.99

New Directions in Web Analytics

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SEMA News, April 2009: Internet - New Directions in Web Analytics

While web software has been around nearly as long as the web itself, the latest crop of upgrades make it easier than ever to precisely study what’s working best on your site and ensure that those best practices are replicated on every page. Indeed, as too many businesses learned the hard way in the early days of the web, a site that often seems easy to navigate in the eyes of company creators can actually represent a major challenge to visitors. Too often, this results in visitors clicking away in frustration—and often logging on to a competitor’s site.

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South Africa - Affordable U.S. Products Designed to Fit Region’s Market Sought

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SEMA News, April 2009: International - South Africa - Affordable U.S. Products Designed to Fit Region’s Market Sought

For the last eight years, the activity of accessorizing and improving the performance of vehicles has transformed from a hobby to a fully fledged culture of fierce competition,” said Jaisivir Sewpual of the U.S. Embassy in Cape Town, South Africa. “In the race to individualize and distinguish their vehicles from others, enthusiasts constantly seek innovative, authentic specialty components and accessories. In this lucrative segment, South Africans are highly receptive to U.S. brands and often follow trends set in the United States.”

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Spirit Unbowed

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SEMA News, April 2009: SEMA Heritage - Spirit Unbowed

Craig Breedlove’s Spirit of America was arguably one of the prettiest land-speed racers to tackle Bonneville, but it certainly met an ugly end. While chasing Art Arfons’ 434-mph speed record in 1964, Breedlove found himself unable to bring the rocket-powered Spirit to a stop while traveling in excess of 500 mph.

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Chris Kersting

  • We all are working harder than ever at keeping businesses and the industry alive and moving forward. Your time is at a premium. SEMA knows this. Here are a handful of quick, easy-to-use silver bullets to help your company make progress. Take 60 seconds, and load up.

From The Hill

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

International

Internet

  • While web  software has been around nearly as long as the web itself, the latest crop of upgrades make it easier than ever to precisely study what’s working best on your site and ensure that those best practices are replicated on every page.

Member News

New Products

  • Omix-Ada/Rugged Ridge says its Wrangler Wheel represents one of the toughest designs in custom wheels. Hub-centric design centers the wheel, providing the best fit possible and proper clearance for rotors, steering components and the suspension.

Required Reading

  • Magazines in and outside the United States are eager to highlight the newest specialty-equipment product offerings, and they often do so by including New Product Showcases in their magazine. This month’s “Required Reading” features a few of these columns and provides tips on how to increase your chances of being included.

Research

SEMA Heritage

  • Craig Breedlove’s Spirit of America was arguably one of the prettiest land-speed racers to tackle Bonneville, but it certainly met an ugly end.