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A Conversation With the SEMA Chairman and the PWA President-Elect
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The Specialty Equipment Market Association(SEMA) was established in 1963. It serves the industry with market research, as a legislative watchdog, as an educational outlet and as an advocate for the opening of international markets. Its membership has grown to include more than 7,300 companies, including manufacturers, warehouse distributors (WDs), jobbers and retailers serving every automotive niche.
Changing With the Times to Provide Value
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While change is ongoing, value is a steady standard. You know that your business must change with the times, and the best way to survive and flourish is to provide consistent value. The SEMA Show is the same. We’re actively evolving the Show to increase the value proposition and ensure that participants get a solid return on investment.
Global: Legislative/Regulatory Update
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This is the latest periodic roundup of legislative/regulatory developments in key global markets. This edition includes updates from Europe, Australia and the global harmonization body looking at creating uniform standards for a range of products—including automotive aftermarket products—under the auspices of the United Nations. SEMA members may contact Linda Spencer for more information on any of these issues.
International Insight
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SEMA Newsis interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this month’s international insight into China is Hangzhou Xin-Works, also known as X Jeep 4WD. Hangzhou Xin-Works is a distributor, installer/retailer and importer of off-road specialty products. The company was established in 2003 and currently employs 16 people.
SPC Internet Symposium
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Attendees at the recent SEMA Internet Symposium, presented by the Street Performance Council (SPC), left the Pasadena Convention Center in Pasadena, California, equipped with tools for creating and implementing an online marketing strategy that will keep their businesses moving forward in today’s technologically advancing climate.
The SPC Internet Symposium was established in 2007 to emphasize the importance of Internet marketing to SEMA-member companies.
The Cool Necessities
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The specialty-equipment market is divided into nine niches. For each of these, there are three segments, one of which is the wheel, tire and suspension category. Overall, the wheel, tire and suspension category rose nearly 2% in retail sales and 3% in manufacturer sales from 2007 to 2008 (See Chart 1). Light truck is the niche in which wheels, tires and suspension represent the largest percentage at $1.29 billion in manufacturer sales (See Table 1).
Vehicles of the 2009 SEMA Show
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Just when you think you’ve seen everything, it’s time for the SEMA Show and a whole new panorama of vehicular sculpture. Virtually every type of car, truck and—new this year—powersports machine appears in this automotive carnival. While the premise of the event is mainly business—the place where the products that will appear on cars next year are ordered by retailers and jobbers today—the SEMA Show is also a gallery of works produced by the greatest custom builders in the country. The annual SEMA News “Vehicles of the Show” preview provides a mere sampling of what will be parked in and around the Las Vegas Convention Center. So as you’re making your way to your next appointment or continuing your search for the next big thing, be sure to keep your eyes open. As this preview proves, there will be plenty to see!
