SEMA eNews Vol. 16, No. 38, September 19, 2013

SEMA Show Preview: Modified 2014 Lexus IS Sport Sedan

By SEMA Editors

  lexus
The third-generation Lexus IS features new aggressive exterior styling demonstrated by a spindle grille, wider stance and sporty rocker panels.
  
The all-new ’14 Lexus IS sport sedan is getting closer to making its grand entrance this November at the SEMA Show in Las Vegas. The third-generation IS features new aggressive exterior styling demonstrated by a spindle grille, wider stance and sporty rocker panels. To make the IS stand out more, Lexus partnered with DeviantART to find creatives who envisioned the sport sedan to be even edgier.

DeviantArt and Lexus challenged the design community to show their vision for the ’14 IS with custom exterior treatments and modifications. The ultimate IS sport sedan concept will be modified by VIP Auto Salon in 10 weeks to reflect the rendering. It will also be displayed at the Lexus space at the Show.

Community members spent countless hours conceiving concepts and creating visions that would further enhance the IS. Four judges narrowed more than 600 innovative submissions down to 25. The top 25 entries were selected based on being true to the essence of the ’14 IS design, being consistent with the image of the Lexus brand, originality and potential as an actual executable design.

Lexus and DeviantART have announced the first-, second- and third-place winners. Rob Evans from Seattle took first place. His rendering will be built and displayed at the SEMA Show. The second-place winner was Lucia Lee of Pasadena, California, while Guanghao Huang from Southfield, Michigan, placed third.

The four judges were Brian Bolain, Lexus corporate manager marketing communications; Clark Ishihara, VIP AutoSalon president; Nate Martinez, Motor Trend associate online editor; and Alex Shen, Calty Design Research Inc. studio chief designer.

The all-new IS landed at dealerships in June. Lexus will feature the DeviantART IS at the SEMA Show in its exhibit located in the front of Central Hall at the Las Vegas Convention Center, November 5–8.
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