SEMA eNews Vol. 15, No. 47, November 22, 2012

Movers & Shakers: Debbie Lewis to Head Business Development for Petersen Museum; Roadwire Wins Supplier Award From Mitsubishi

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Debbie Lewis (right) was named 2005 SEMA SBN Businesswoman of the Year.
   

Petersen Automotive Museum Adds Debbie Lewis as Director of Business Development
As the Petersen Automotive Museum approaches its 20th anniversary in 2014, it is developing long-term strategies to expand the museum’s outreach and create innovative experiences that are engaging for enthusiasts and non-enthusiasts alike. To help accomplish this task, the museum has added industry veteran Debbie Lewis as its new director of business development.

Lewis and her late husband Jim founded the Hotrod & Restoration trade magazine and the annual Hotrod and Restoration Trade Show in Indianapolis in 1997. The couple also founded the Robert E. Petersen Lifetime Achievement Award in 2002, which is given to a deserving pioneer who has had a positive impact on the genesis, growth and well-being of hot rodding. Past recipients include Wally Parks, Carroll Shelby, George Barris, the Ford Family and others.

During her five-year tenure, the magazine grew from four to 12 issues per year, while the show expanded significantly. Her hard work earned her several accolades, including: 2003 Goodguys Woman of the Year, 2005 SEMA SBN Businesswoman of the Year and 2005 SEMA HRIA Industry Recognition of an Individual.

Roadwire Wins Supplier Award From Mitsubishi
Roadwire received the 2012 Mitsubishi Diamond Quality Supplier Award at the 2012 SEMA Show. According to a company spokesperson, the award pays tribute to Roadwire’s total vendor performance in five key areas: product development, procurement and parts support, warranty, marketing, and vendor performance and shipping.

“This is an extraordinary high honor,” declared Roadwire Vice President Dave Edmondson. “It has been a privilege to work with Mitsubishi North America for the past 10 years as a supplier of leather interiors. Roadwire constantly strives to exceed our customers’ expectations, and we are thrilled to receive this recognition.”

In addition to its program with Mitsubishi Motors, Roadwire is also the supplier of leather interiors to several specialty-vehicle builders, including Roush Performance, Saleen, Shelby American, West Coast Customs and Unique Whips, among others.

Betts Spring Co. Names The Marx Group as Agency of Record for Marketing and Public Relations
Betts Spring Co., a diversified manufacturing and distribution business providing products and services for the commercial transportation market, has hired The Marx Group as the company's agency of record for marketing communications and public relations. The Marx Group will support Betts Spring and its three business units involved in truck parts distribution and service, spring manufacturing and the manufacturing of spray suppression products, including fenders and mud-flap hangers.

The Marx Group will help develop marketing and sales strategies, advertising creation and placement, trade show support, public relations writing and distribution and represent the company to trade and consumer media.